Core Viewpoint - The recent popularity of Hechuan in the cultural tourism sector highlights the importance of authenticity, nostalgia, and participation in driving local tourism success [6][22]. Group 1: Observational Insights - Local tourism should focus on observing the unique and authentic aspects of their cities rather than solely relying on traditional tourism perspectives [11][12]. - Successful examples of viral cities often stem from grassroots cultural elements that resonate with broader audiences, such as local food or customs [12][13]. Group 2: Cultivation of Potential - Local tourism should aim to identify and nurture numerous potential tourism hotspots rather than seeking a single guaranteed success [15][16]. - The cultivation process involves creating a supportive ecosystem for these hotspots, allowing them to develop organically [15][17]. Group 3: Supportive Role - The model of "amateur ignition + official support" has emerged, where local tourism authorities can effectively capitalize on spontaneous viral moments [20][21]. - Hechuan's tourism authorities demonstrated effective engagement by quickly responding to viral events, ensuring sustained interest and participation in local activities [21][22]. Group 4: Shift in Consumer Behavior - The recent trends indicate a shift from scenic consumption to emotional consumption, emphasizing active participation over passive observation [23]. - The most compelling narratives and experiences are often found in everyday life, suggesting that local tourism should tap into these authentic stories [24].

Core Insights - The recent popularity of Hechuan in the cultural tourism sector highlights the importance of emotional connection, nostalgia, and participation in driving local tourism success [4][18] - The case of Hechuan serves as a model for other cities, emphasizing the need for careful observation, nurturing potential tourism hotspots, and providing support after initial success [17][18] Group 1: Emotional Connection and Nostalgia - Hechuan's rise to fame is attributed to its ability to evoke nostalgia and emotional resonance among people, particularly those away from home during the festive season [5][18] - The simple act of a local girl asking for help with a pig-related video struck a chord with many, showcasing how genuine and relatable content can generate significant interest [5][18] Group 2: Observational Learning - Local tourism authorities should focus on observing their cities closely to identify unique cultural elements that resonate with broader audiences, rather than solely relying on traditional tourism marketing strategies [7][8] - Successful examples from other cities indicate that grassroots cultural elements often attract more attention than high-profile attractions [8][9] Group 3: Nurturing Potential Hotspots - The approach to tourism should involve cultivating numerous potential hotspots rather than searching for a guaranteed success, as the unpredictability of what will resonate with audiences is a key factor [11][12] - The case of the Huizhou fish lantern illustrates how proactive nurturing and collaboration with social media can elevate local cultural elements to prominence [13][15] Group 4: Support and Follow-Up - The "amateur-triggered + official support" model has emerged as a successful strategy, where local tourism authorities can effectively capitalize on spontaneous popularity [17][18] - Hechuan's tourism authorities quickly engaged with the viral event, ensuring a smooth transition to sustained tourism activities, which is crucial for maintaining momentum [17][18]