这两天，重庆合川的爆火在文旅圈里扔下了一颗"情绪炸弹"。 有一位地方文旅的朋友忍不住向劲旅君吐槽，去年绞尽脑汁，蹭遍热点，自己所在的城市在网上一点浪 花都没翻出来。反倒是一个素人女孩，简单发了一条请大家帮忙按猪的视频，就让名不见经传的合川火 得一塌糊涂，感觉自己被疯狂啪啪打脸。 简直没有天理啊？！ 这位朋友至今一脸懵逼，搞不懂合川是怎么火的。 他哀叹道，难道一个城市想要火，真得没有一点方法论可循么？ 请教大家一个问题，小的时候，你是从哪一个瞬间意识到"快过年了"？ 对于劲旅君而言，不是翻日历，也不是放寒假，而是父亲那句"该去燎猪头和猪蹄了"。 劲旅君的西北老家有个不成文的习俗，家家户户会在年前购买猪头和猪蹄。由于年猪都是在村里现场屠 宰，猪头和猪蹄都未经过精加工，这就必须要有一个环节给它们"去毛"。但是人工清理非常耗时耗力， 于是大家找了个省力气的方法，找个电焊铺子，让工匠用高压喷火枪"燎一遍"，再拿回家清理就轻松多 了。 从小到大这个工作都是由我来完成的，于是在劲旅君的记忆里，只要听到"燎猪头和猪蹄"就代表着年关 将近。至今我都能清晰回忆起，在寒风凛冽中，自己把一麻袋猪头和猪蹄吭哧吭哧拖到电焊铺，看着电 焊 ...

Core Viewpoint - The 2025 China International Tourism Trade Fair is being held in Hainan, showcasing the new cultural and tourism image of Anhui province to global travel merchants and representatives from 101 countries and regions [1] Group 1: Event Overview - The event takes place from December 19 to 21 at the Hainan International Convention and Exhibition Center, attracting over a thousand overseas travel merchants and representatives [1] - Anhui's exhibition area features distinct cultural branding and innovative technological expressions, promoting the "Beautiful Anhui" tourism image [1] Group 2: Cultural and Technological Integration - The Anhui pavilion incorporates Hui-style architectural aesthetics to create an immersive exhibition experience [1] - Traditional craftsmanship such as the production of rice paper and the creation of "thousand-year longevity paper" are showcased, alongside cultural products like Huizhou fish lanterns and Wuhu iron paintings [1] - The integration of technology is highlighted by the presence of an AI calligraphy robot and a smart translation device, which received praise from the Secretary-General of the United Nations World Tourism Organization [1] Group 3: Business Development and Collaboration - The Anhui tourism promotion event features presentations from various cities and tourism groups within the province, showcasing high-quality resources [1] - An international travel merchant matchmaking event attracted nearly a hundred travel merchants from 17 countries and regions, facilitating one-on-one discussions with Anhui enterprises to establish collaborations on product customization and customer source exchange [1]

Core Insights - The article discusses the recent surge in popularity of intangible cultural heritage (ICH) in China, highlighting its transformation into a lucrative business opportunity [3][4][5]. Group 1: Market Trends - In the first half of 2025, the volume of "ICH" related content published reached 145.7% of the total for 2024, indicating a significant increase in consumer interest [3]. - Popular ICH projects such as the Tangshan banquet and the Zigong Lantern Festival have generated substantial revenues, with the Tangshan banquet earning 1.6 billion yuan from local ICH snacks and the Zigong Lantern Festival earning 2.12 billion yuan from ticket sales [4][19]. Group 2: Consumer Demand - The resurgence of ICH is driven by a mismatch between supply and demand in the cultural tourism market, where diverse consumer needs are not being met by existing offerings [8][10]. - Consumers are increasingly seeking experiences that reflect local culture and heritage, moving away from traditional sightseeing to a focus on cultural beauty and local life [12]. Group 3: Business Models - Successful ICH projects follow a common commercial iteration path, evolving from non-standard products to standardized goods, which allows for mass production and broader market reach [20][23]. - The Tangshan banquet exemplifies this model by integrating local ICH snacks into a cohesive cultural experience, enhancing consumer engagement and driving sales [18][22]. Group 4: Digital and Platform Strategies - Major digital platforms are actively promoting ICH, as seen with the viral success of the Huizhou fish lanterns, which received 6.4 billion views on Douyin during the Spring Festival [24][25]. - OTA platforms like Ctrip are also investing in ICH experiences, collaborating with local heritage centers to create immersive cultural experiences that attract tourists [28][29]. Group 5: Future Outlook - The article predicts that ICH will become a significant focus of cultural tourism consumption in the next 2-3 years, driven by its ability to meet evolving consumer preferences [13][30].