Core Viewpoint - The report highlights the financial performance of China Publishing Media Holdings Co., Ltd. for the first half of 2025, indicating a decline in revenue and profit compared to the same period in the previous year, while emphasizing the company's commitment to enhancing its publishing capabilities and adapting to industry changes [1][2]. Company Overview and Financial Indicators - The company reported a total revenue of approximately 2.1 billion RMB, a decrease of 14.94% compared to the same period last year [2]. - The total profit for the period was approximately 137.14 million RMB, down 33.41% year-on-year [2]. - The net profit attributable to shareholders was approximately 132.87 million RMB, reflecting a decrease of 14.89% compared to the previous year [2]. - The company's total assets at the end of the reporting period were approximately 16.04 billion RMB, a slight decrease of 0.37% from the end of the previous year [2]. Industry and Main Business Situation - The publishing industry is characterized as a traditional sector facing challenges and opportunities due to the integration of traditional and digital publishing [3]. - The overall retail market for books showed a slight increase in volume by 0.73% but experienced a decline in actual sales by 0.31% during the first half of 2025 [3]. - The company is focusing on enhancing its thematic publishing, particularly in humanistic and social sciences, to align with national cultural goals [3][4]. Operational Analysis - The company has emphasized the importance of major publishing projects, such as the "Revival Library" and the third edition of the "Encyclopedia of China," to strengthen its cultural influence [4][5]. - The company has actively engaged in promoting reading among the public and has organized various reading activities to enhance community engagement [6]. - International cooperation has been a focus, with the company exporting 458 copyrights and importing 470 copyrights in the first half of 2025 [7]. Competitive Advantages - The company possesses strong brand advantages with several well-known publishing houses under its umbrella, contributing to its market influence [8]. - It maintains the highest market share in the national book retail market, showcasing its scale advantage [8]. - The company has a rich resource base in various literary fields, which enhances its content offerings and market competitiveness [8]. Major Changes in Operations - The report indicates no significant changes in the company's operations or any major events that could impact its future performance [10].

Core Viewpoint - The promotion of Chinese financial culture is essential for the stability and development of the financial industry, enhancing self-discipline among practitioners, reducing risks of violations, and maintaining market order [2][6] Group 1: Importance of Chinese Financial Culture - Chinese financial culture combines Marxist financial theory with excellent traditional Chinese culture, reflecting the era's requirements for financial development in China [1][2] - It serves as a cultural foundation for building a financial power, emphasizing values such as honesty, prudence, and compliance with laws, which are crucial for risk prevention [1][2] Group 2: Role of Thematic Publishing - Thematic publishing is a vital means of promoting Chinese financial culture and guiding financial discourse, helping to disseminate its rich connotations and contemporary value [2][3] - It provides theoretical support for the financial industry by summarizing experiences and forming a unique financial theory system with Chinese characteristics [3][4] Group 3: Strategies for Effective Thematic Publishing - Thematic publishing should adhere to a people-centered approach, ensuring that financial knowledge meets the public's needs and is presented in accessible formats [3][4] - There is a need to enhance content quality by creating impactful works that combine theory with practice and reflect both domestic and international perspectives [4][5] - Innovation in publishing methods and expansion of dissemination channels through digital technologies and social media are essential for reaching a broader audience [4][5] Group 4: Talent Development and International Outreach - Building a professional team is crucial for thematic publishing, requiring the cultivation of talent in financial culture research and enhancing the financial literacy of editorial staff [5][6] - Expanding international outreach is necessary to share Chinese financial stories globally, increasing recognition and understanding of Chinese financial culture [5][6]