Core Viewpoint - The article emphasizes the importance of innovation in the dairy industry and how understanding consumer behavior can lead to successful product concepts that resonate globally [3][4]. Group 1: Market Comparison and Growth Potential - The article compares the Chinese dairy market with Southeast Asia, Latin America, and France, highlighting significant growth potential due to differences in consumer habits and product definitions [5][7]. - The Chinese market shows substantial development potential, driven by domestic consumption upgrades and export opportunities [7]. Group 2: Market Challenges and Trends - The global dairy industry faces challenges, including slow growth and changing consumer values post-pandemic, necessitating comprehensive strategies to enhance product value and identify new opportunities [10][11]. - Key changes in consumer behavior and family structures are noted, indicating a need for brands to adapt to these shifts [10]. Group 3: Innovation and Consumer Acquisition - Innovation must lead to incremental growth; if it only maintains brand status, the cost is too high [11]. - Over 80% of growth for brands comes from acquiring new consumers, making it essential for innovations to attract new buyers [12]. Group 4: Demographic Changes and Market Opportunities - Significant demographic shifts, including aging populations and changing family structures, present both challenges and opportunities for product development [13][15]. - Three key consumer groups are identified: infants and families, young adults with diverse needs, and middle-aged individuals seeking health and vitality [18][19][20]. Group 5: Strategies for Effective Market Implementation - Successful innovation requires clear product positioning, effective communication of value, strategic channel distribution, and appropriate pricing strategies [21]. - Many new products fail to achieve growth due to missteps in these implementation strategies, highlighting the need for alignment between innovation and market execution [21]. Group 6: Successful Case Studies - Various successful case studies from different markets illustrate effective strategies in product development and marketing, such as incorporating colostrum in infant formula in Vietnam and targeting specific demographics in Korea and Spain [22][24]. Group 7: Brand Growth Principles - The article reiterates that brand growth relies on attracting more consumers, emphasizing the need for innovation and marketing strategies to align with consumer desires [25][26].

Core Viewpoint - The FBIF2025 Food and Beverage Innovation Forum and FBIF Food Innovation Exhibition will be held from May 8-10, 2025, in Shanghai, focusing on industry trends and innovation across various product categories such as dairy, snacks, baking, and beverages [1]. Group 1: Event Details - The forum will discuss industry trends and innovation cases from different perspectives, including product categories, industry strategy, functional ingredients, marketing, channels, packaging, and product development [1]. - The event will feature the new FBIF Wow Food Innovation Award 2025 ceremony and an exhibition covering over 62,000 square meters [1]. Group 2: Key Speakers and Insights - Marcy Kou, Managing Director of Kantar Consumer Index Asia, will present insights on successful dairy concepts that resonate with consumers, based on real consumer insights from the global and Asia-Pacific markets [1]. - Zhao Hui, General Manager of Kantar Consumer Index North China, will chair the second day of the dairy innovation forum, focusing on innovative paths in the dairy industry to help companies discover new growth points in a complex market environment [4][6].