Group 1: Legal Actions and Controversies - NIO has announced legal action against five social media accounts for maliciously defaming its brand and spreading false information [1] - The owner of a noodle shop involved in a recent controversy has had their social media account banned from being followed after a significant drop in followers from 97,000 to 23,000 following the incident [2][3] Group 2: Industry Developments - Kweichow Moutai has partnered with Taobao Flash Sale to launch over 1,000 official stores, offering a "30-minute delivery" service for authentic Moutai products [5] - There has been a rise in reports of malicious buyers using AI to create fake images to apply for refunds, leading to significant losses for merchants [7] Group 3: Market Trends - Recent reports indicate that certain unreleased products from Pop Mart are being resold at significantly inflated prices on second-hand platforms, with some items listed for up to 800% above their original price [10] - The top live-streaming sales figures on Douyin show that "Yuhui Tongxing" achieved sales exceeding 25 million with over 23 million viewers, leading the market [11]

Core Insights - The article discusses the recent surge in prices for the "Scream" drink from Nongfu Spring, particularly the red packaging variant, which is being sold at exorbitant prices on second-hand platforms [1][2]. Group 1: Product Overview - "Scream" is a sports drink under Nongfu Spring, with common flavors including green, blue, purple, and orange. The red variant has been noted for its unique taste, even being ranked as one of the "five most unpalatable drinks" by netizens [3]. - The red "Scream" drink is not a limited edition; it was originally launched in 2004 and is not considered scarce despite the current high prices on resale platforms [2][3]. Group 2: Market Dynamics - A seller on a second-hand platform is offering a case of 15 bottles of the red "Scream" drink for nearly 8,900 yuan, with individual bottles priced between 50 yuan and 128 yuan [1]. - Nongfu Spring's Tmall flagship store has reported that the red "Scream" is currently out of stock, with no confirmed restock date [4]. Group 3: Trademark and Legal Aspects - Nongfu Spring has applied for multiple trademarks related to "Scream," covering categories such as beverages, pharmaceuticals, and entertainment, with some already successfully registered [4]. - The company has been involved in several legal disputes concerning trademark rights and infringement [4].