格隆汇1月7日｜据银柿财经，近期，有人在社交平台爆料称：某二手房平台每天会给门店下发房源降价 任务，并且降价幅度在7%左右。对方表示，如果当天没有达到指标，门店就需要向上级汇报，并且在 上级领导面前打电话给业主，完成后方可下班。针对"门店有房源降价任务"这一点，其中一位中介表 示，之前他们有过这种任务，但是今年已经不允许，所以取消了。另一个平台中介则表示，自己没有这 类的指标。他表示，现在市面上二手房很多，他们会优先选择诚心出售的房源，不会在不好讲话的房东 身上浪费时间。值得一提的是，一些中介虽然没有正面回复门店是否有房源降价的任务，但却侧面透 露，"现在二手房门店很卷。" ...

Core Insights - The second-hand housing market is experiencing significant changes, with a new commission model introduced by a local intermediary platform in Guangzhou, offering buyers zero commission and sellers only 0.8% [1][3] Group 1: New Commission Model - The new commission structure allows buyers to avoid paying the typical commission fee, which can be substantial, while sellers benefit from a reduced fee [1][4] - For example, on a property priced at 1 million, traditional platforms like Lianjia would charge 10,000 from both buyer and seller, whereas the new platform allows the buyer to save 10,000 and the seller to pay only 2,000 [4] Group 2: Market Dynamics - The second-hand housing market is largely dominated by major platforms like Lianjia and Beike, with Beike projected to surpass 2.2 trillion yuan in transaction volume in 2024, accounting for two-thirds of total transactions [4][6] - Recent data from the Guangzhou Real Estate Intermediary Association indicates a significant decline in second-hand residential transactions, with July's net signed contracts falling below 9,000, a decrease of nearly 10% from the previous month and over 10% year-on-year [6] Group 3: Competitive Landscape - The current market conditions, characterized by a high number of unsold properties and reduced buyer activity, have prompted intermediaries to adopt aggressive pricing strategies to attract clients [6][9] - The competitive environment is forcing intermediaries to innovate and provide better value to both buyers and sellers, as the market dynamics shift towards cost-saving measures [9]