Core Viewpoint - The article emphasizes the importance of rural revitalization and the challenges faced by the lotus production industry in Yiqian Town, Jiangxi Province, highlighting the need for innovative solutions and youth involvement in agricultural practices [1][3]. Group 1: Industry Challenges - The lotus planting industry in Yiqian Town is hindered by geographical limitations, making mechanization and automation difficult, leading to a fragmented family-based operation model that lacks industrial scale [1]. - Labor shortages due to the outflow of young workers and environmental issues such as pesticide residue in the soil pose significant challenges to industry upgrades [1]. - The yield of lotus fields has been declining annually due to a lack of technical investment and the aging population of farmers [1][2]. Group 2: Innovative Solutions - The practice team initiated an "Internet + Agriculture" plan to create a live-streaming platform to promote lotus products, aiming to expand market access beyond local wholesale markets [2]. - The collaboration with technical experts has facilitated the integration of scientific planting concepts with traditional practices, enhancing the overall quality and branding of lotus products [3]. - The youth's active participation in hands-on agricultural practices and community engagement reflects a commitment to transforming traditional industries through modern technology and innovative marketing strategies [3].

Core Viewpoint - The article highlights the story of Zhao Ziyan, a graduate who returns to her hometown to promote rural e-commerce, aiming to leverage her education to support local farmers and enhance the market reach of agricultural products [1][3]. Group 1: Entrepreneurial Initiative - Zhao Ziyan, a graduate from Chongqing Vocational Technical College, chooses to return to her hometown in Guang'an, Sichuan, after graduation to engage in rural e-commerce [1][3]. - She is motivated by witnessing the struggles of local elderly residents who transport agricultural products over long distances to sell them [3][4]. - Zhao Ziyan seizes the opportunity presented by "Internet + Agriculture" to utilize short videos and e-commerce platforms to market local products [4]. Group 2: Operational Strategy - She abandons urban job opportunities to form a "Support Farmers Team" with her family, embarking on a journey of entrepreneurship [4]. - Zhao Ziyan learns various skills such as video shooting, editing, online store setup, and live streaming operations to facilitate her business [4]. - The logistics of product collection are transformed from a four-hour round trip for the elderly to a more accessible "direct procurement" model [4]. Group 3: Community Impact - Zhao Ziyan's videos focus on the authentic lives of local farmers, showcasing their hard work and resilience, which resonates with viewers [4]. - She emphasizes that supporting farmers is not just about economic assistance but also about giving back to the community and fostering a sense of responsibility [4].