Core Viewpoint - The Hubei Provincial Rural Work Leading Group has issued the "Three-Year Action Plan for Revitalizing Hubei Authentic Medicinal Materials (2025-2027)", aiming to enhance the quality and market presence of local medicinal herbs, promote the development of leading enterprises, and expand both domestic and international markets [1][2]. Group 1: Action Plan Objectives - The plan focuses on key varieties such as Qiai and Fubai chrysanthemum, selecting leading counties for each variety to promote coordinated development across the medicinal materials industry [1]. - By 2027, the plan aims to stabilize the planting area of traditional Chinese medicinal materials at approximately 5.6 million acres, with ecological planting of authentic medicinal materials reaching 2.8 million acres [1]. - The plan targets an industry output value exceeding 100 billion yuan for the entire medicinal materials supply chain [1]. Group 2: Technological and Quality Enhancements - Hubei will release a directory of authentic medicinal materials and promote suitable planting practices, focusing on the "Top Ten Hubei Medicines" and establishing around 30 main production counties [2]. - The plan includes the implementation of a 515 action for agricultural industry chain technology services, promoting new ecological planting techniques and enhancing quality assurance in medicinal materials [2]. - Emphasis is placed on technological innovation to support the transformation of medicinal materials into medicines, including research on the mechanisms of authentic medicinal materials and the development of traditional Chinese medicine preparations [2]. Group 3: Supply Chain and Market Development - The plan aims to enhance the trading market for authentic medicinal materials and create a comprehensive online service platform for the industry [2]. - It includes the construction of storage facilities for medicinal materials at production bases and the establishment of a logistics hub for medicinal materials in Hubei [2].

Core Viewpoint - The article highlights the story of Zhao Ziyan, a graduate who returns to her hometown to promote rural e-commerce, aiming to leverage her education to support local farmers and enhance the market reach of agricultural products [1][3]. Group 1: Entrepreneurial Initiative - Zhao Ziyan, a graduate from Chongqing Vocational Technical College, chooses to return to her hometown in Guang'an, Sichuan, after graduation to engage in rural e-commerce [1][3]. - She is motivated by witnessing the struggles of local elderly residents who transport agricultural products over long distances to sell them [3][4]. - Zhao Ziyan seizes the opportunity presented by "Internet + Agriculture" to utilize short videos and e-commerce platforms to market local products [4]. Group 2: Operational Strategy - She abandons urban job opportunities to form a "Support Farmers Team" with her family, embarking on a journey of entrepreneurship [4]. - Zhao Ziyan learns various skills such as video shooting, editing, online store setup, and live streaming operations to facilitate her business [4]. - The logistics of product collection are transformed from a four-hour round trip for the elderly to a more accessible "direct procurement" model [4]. Group 3: Community Impact - Zhao Ziyan's videos focus on the authentic lives of local farmers, showcasing their hard work and resilience, which resonates with viewers [4]. - She emphasizes that supporting farmers is not just about economic assistance but also about giving back to the community and fostering a sense of responsibility [4].

Core Viewpoint - The article discusses the increasing trend of elderly individuals engaging in online shopping, highlighting their motivations and behaviors, as well as the implications for their social and emotional well-being [1][5][6]. Group 1: Shopping Behavior of the Elderly - Many elderly individuals are creating "non-existent needs" for themselves, leading to excessive online purchases that often go unused or are of poor quality [3][4]. - The frequency and volume of purchases by elderly shoppers can lead to cluttered living spaces, resembling a storage area rather than a home [3][4]. - Elderly shoppers often prefer platforms that offer low prices and simple payment processes, leading them to favor less reputable sites over established brands [4][5]. Group 2: Psychological Factors - The desire to keep up with modern trends and the feeling of control over their lives drive elderly individuals to engage in online shopping [5][6]. - Shopping serves as a psychological compensation for past material shortages and provides a sense of accomplishment and relevance in their lives [5][6]. - The social aspect of shopping, including sharing experiences with peers and feeling useful to their children, plays a significant role in their shopping habits [6][7]. Group 3: Strategies for Managing Elderly Shopping Habits - Children of elderly shoppers are encouraged to adopt a supportive approach, allowing their parents to enjoy shopping while subtly guiding them towards better choices [7]. - It is suggested that children should focus on key areas of concern, such as health and safety, rather than outright criticism of their parents' shopping habits [7]. - Positive reinforcement and strategic communication can help maintain a healthy relationship while addressing the potential downsides of excessive shopping [7].

Core Viewpoint - The article emphasizes the integration of ecological protection and economic development in Tonggu County, Jiangxi Province, showcasing a model of green development that aligns with the "green mountains and clear waters are as valuable as mountains of gold and silver" philosophy [1][3]. Group 1: Ecological Protection - Tonggu County prioritizes ecological preservation as a key strategy for socio-economic development, focusing on building a life community among mountains, rivers, forests, fields, lakes, and grasslands [1]. - The county has achieved a forest coverage rate of 88.04%, establishing itself as the "ecological green heart" of the Yangtze River middle reaches [1]. Group 2: Urban Development - Over 200 million yuan has been invested in the construction of 932 new villages, creating 9 beautiful and livable demonstration towns and 50 demonstration villages [2]. - The county has implemented urban enhancement actions, improving urban functions and quality, and has built several parks to enhance green space [2]. Group 3: Innovative Mechanisms - Tonggu County is exploring mechanisms for realizing the value of ecological products, addressing challenges in measuring, trading, and monetizing ecological assets [3]. - An ecological product value realization support platform has been established, and various financial products have been introduced to facilitate the transformation of ecological resources into economic value [3]. Group 4: Economic Development - The county is developing a diversified ecological industrial system focusing on health, green food, and tourism, with a modern agricultural system that includes organic certification and significant production value [4]. - The county aims to create a national all-region tourism demonstration zone, enhancing its tourism offerings and successfully establishing several scenic areas [4].

Core Viewpoint - The development of traditional Chinese medicine (TCM) in Donglan County is being positioned as a key driver for rural revitalization, leveraging ecological planting and deep processing to create a comprehensive industry chain [7][9]. Group 1: Agricultural Practices and Economic Impact - The introduction of tissue culture and semi-wild planting methods has increased the yield of the herb "Yao Huang Lian" from 30 kg to 200 kg per mu, with over 5,000 mu of planting area established in the county [3][7]. - The "medicine-grain intercropping" model allows farmers to plant rice after harvesting Yao Huang Lian, leading to multiple harvests from the same land [3][7]. - The economic benefits of these practices are significant, with Yao Huang Lian yielding 500 kg per mu and generating a value of 25,000 yuan, while other herbs like "Shan Wu Gui" can yield 5,000 kg per mu with a value of 50,000 yuan [3][7]. Group 2: Industry Development and Government Support - Donglan County has established a comprehensive TCM industry chain with a total planting area of 171,800 mu and an annual output of over 6,500 tons of medicinal materials [7][8]. - The county government has created the Donglan County TCM Development Center to coordinate and promote industry growth, with an annual budget of over 50 million yuan for infrastructure improvements [8]. - The leading pharmaceutical company, Guangxi Hefeng Pharmaceutical, has adopted a "company + base + cooperative + farmer" model, achieving a production value of 400 million yuan in 2024 [8][9]. Group 3: Cultural and Tourism Integration - The integration of TCM with tourism has led to the development of unique experiences such as medicinal cuisine and health teas, generating over 10 million yuan in revenue [9][10]. - Donglan County plans to enhance its TCM brand by establishing demonstration bases and promoting geographical indication trademarks, aiming to attract more tourists and increase economic output [10]. - In the first quarter of 2025, the county received 867,100 tourists, with TCM health tourism accounting for over 45% of total consumption [10].