" AI Agent的出现能够极大地帮助卖家解决复制人力的问题。 " 作者 | 吴优 编辑 | 刘伟 过去一年，跨境电商行业竞争从红海变血海。 一方面Temu和Amazon Haul之间的竞争让不少商家的利润空间被压缩，不少新卖家"亏本换流量"抢占市 场，另一方面广告费和物流费用上涨，合规与人力成本攀升导致卖家们的运营成本激增。 面对低价内卷、利润挤压以及新兴市场的争夺，跨境电商行业玩家不得不寻找新的出路，尝试模式与策略 的转型。行业加速，AI Agent或许是一条可以尝试的道路。 本期出海百人谈栏目，雷峰网·鲸犀邀请到有着15年跨境电商从业经验的李昊进行分享。 李昊2010年进入跨境电商行业，2012年作为联合创始人创办择尚科技，2015年成为第一家在新三板上市 的跨境电商公司，独立操盘过3c 服装等品类，后成为多家跨境电商企业高管和顾问，并成为华为云跨境 电商行业顾问。 2023年，李昊创办了灵铂科技，开始探索如何用AI赋能跨境电商行业。 在他看来，跨境电商行业有很大一部分工作都是依靠堆人力，依赖成熟的SOP完成，AI Agent的出现能够 极大地帮助卖家解决复制人力的问题，有希望改变跨境电商行业的现状与 ...

Core Viewpoint - Xiaomi's television business has experienced significant ups and downs, with its rise to the top being attributed to a combination of market conditions, strategic decisions, and competitive dynamics, while its recent decline is linked to changing market environments and internal strategy shifts [2][25][34]. Group 1: Xiaomi's Television Journey - In 2012, Xiaomi aimed to enter the internet television market by leveraging supply chain efficiencies to offer competitive pricing, initially targeting a 60-inch TV at a significantly lower price point [6][8]. - The initial collaboration with Foxconn did not materialize, leading Xiaomi to develop its first television with a unique dual-chip design to support both online streaming and traditional broadcasting [10][11]. - From 2013 to 2016, Xiaomi struggled against LeEco, which had a stronger content strategy and manufacturing support from Foxconn, resulting in lower sales figures for Xiaomi [13][15][16]. Group 2: Rise to Dominance - In 2017, following LeEco's financial troubles, Xiaomi capitalized on the market gap, achieving a 99% year-on-year growth in television sales, ultimately becoming the market leader by mid-2019 [19][20]. - Xiaomi's success was driven by a shift in product strategy, focusing on delivering high-quality features at competitive prices, particularly with the introduction of the 55-inch television model [21][22]. - Strategic partnerships with suppliers like TCL and effective marketing strategies helped Xiaomi solidify its position in the market [23][24]. Group 3: Decline and Challenges - After peaking in 2019, Xiaomi's television market share began to decline due to market saturation and increased competition from established brands like TCL and Hisense [25][26]. - The introduction of new regulations and a shift in focus from internet-based revenue models to hardware sales negatively impacted Xiaomi's profitability in the television segment [26][31]. - The company's strategic pivot towards high-end products and reduced marketing expenditures in the face of rising competition further diminished its market competitiveness [27][34]. Group 4: Future Outlook - As of late 2024, Xiaomi's overall smart home appliance revenue has grown significantly, particularly in the air conditioning segment, raising questions about the future of its television business [29][30]. - Analysts express skepticism about Xiaomi's ability to reclaim its former glory in the television market, citing the rapid technological advancements and competitive advantages held by traditional manufacturers [31][33]. - The internal perception of the television business as a low-margin segment has led to a strategic de-emphasis, with resources being redirected towards more profitable ventures like air conditioning [34].