大阪湾的风拂过世博会园区的标志性建筑，中国馆朱红与鎏金交织的轮廓在晴空下愈发醒目。9月16日，2025大阪世博会中国馆"五粮液主题日"主题活动正 悄然铺展它的画卷。作为"大阪世博会中国馆高级合作伙伴"，五粮液的红色标识与中国馆的传统纹样相映成趣，展柜中，核心酒品静立其间，瓶身折射的光 泽与一旁的四川竹编艺术装置交相辉映，非遗技艺与百年酿艺在此完成了一场跨越山海的对话。 与此同时，五粮液的国际化布局正在多线展开：从世博舞台的品牌展示，到日本授权餐厅的授牌启幕；从东京、大阪的系列主题营销，到新加坡五粮液大酒 家新店的盛大开业。以世博会这一国际高端平台为支点，五粮液正在将"中国酿造"的品质密码与"中国品牌"的文化底蕴传递至全球，用醇香美酒在世界版图 上书写中国品牌的国际化新篇章。 长江水，古窖泥，世博风 "五粮液主题日"的设立，是中国馆活动的重要组成部分。通过产品展示、文化体验、艺术装置等多维度呈现，五粮液向世界传递的不仅是一瓶美酒，更是一 种源于中华大地的酿造哲学与文化底蕴。 在中国馆"五粮液主题日"现场，"中国酿造"的匠心与底蕴被多层次呈现，"大国浓香"的国际风采充分彰显。五粮液以"和美"文化为主线，借助"一江 ...

Industry Insights - The liquor industry exhibits a wave-like progression and spiral ascent, with cultural, emotional, and spiritual attributes remaining unchanged [1] - The aspiration for a better life among the populace presents the greatest opportunity for the liquor industry [1] - Long-term thinking is essential for navigating the fluctuations in the Chinese liquor market and identifying new opportunities amid economic transitions [2] Strategic Focus - The company aims to enhance its brand value in 2025, focusing on product sales, channel optimization, and service capabilities [2] - Key strategies include: - Fine-tuning operations to expand market share through systematic marketing policies [2] - Emphasizing youthfulness, fashion, and internationalization to attract younger consumers [2] - Adopting a balanced pricing strategy and responsive market mechanisms to adapt to demand [2] Product Development - The banquet market has shown good growth in both scale and opening rates in the first half of the year [3] - The company is dynamically adjusting sales plans based on market conditions and has implemented direct distribution in 20 key cities to reduce logistics costs [3] - High-quality development is prioritized for the 1618 and low-alcohol products, with increased market investment and consumer engagement efforts [4] Brand and Market Expansion - The strong brand backing of the liquor series and its high cost-performance ratio cater to diverse daily consumption needs [4] - The company is focusing on channel development, particularly in e-commerce and new retail channels, while enhancing brand culture through personalized marketing [4] - Internationally, the company has launched cocktails in Europe and sparkling wines in Korea, receiving positive market feedback [5] Youth Engagement - The company is advancing its brand's youthfulness through product innovation, channel expansion, and marketing strategies [5] - New products with lower alcohol content and trendy designs are being introduced to appeal to younger consumers [5] - Initiatives like the "Five Grains·Zhi Zao" experience store aim to attract young consumers and enhance brand engagement [6] Investor Relations - The company emphasizes investor returns, with a planned dividend rate of 70% for 2024, a 10 percentage point increase from the previous year [6]