Core Viewpoint - The 2025 Osaka Expo serves as a significant platform for Wuliangye to showcase its brand and cultural heritage, emphasizing its internationalization strategy through various marketing initiatives and partnerships [2][4][22]. Group 1: Brand Presentation at Expo - Wuliangye's participation in the "Wuliangye Theme Day" at the China Pavilion highlights its commitment to showcasing Chinese brewing culture and craftsmanship [6][12]. - The exhibition features a blend of product displays, cultural experiences, and artistic installations, effectively communicating the essence of Chinese brewing philosophy [4][8]. - A certificate from the National Museum of China recognizing the ancient mud from Wuliangye's historic brewing site underscores the brand's heritage and commitment to quality [6][8]. Group 2: International Expansion - Wuliangye is actively expanding its international presence through various initiatives, including the opening of authorized restaurants in Japan and Singapore [13][18]. - The newly opened Singapore Wuliangye restaurant serves as a cultural and culinary hub, integrating traditional Chinese aesthetics with modern dining experiences [20][21]. - The brand's strategy includes creating immersive cultural experiences that go beyond mere product sales, aiming to foster a deeper understanding of Chinese culture [22][27]. Group 3: Cultural Significance - Wuliangye's internationalization is not just about product export but also about cultural exchange and experience economy, promoting the "harmony" concept inherent in Chinese culture [22][27]. - The brand's activities, such as the "He Mei Global Tour," aim to convey the essence of Chinese culture and foster mutual appreciation among diverse civilizations [27][29]. - Wuliangye's commitment to quality and cultural representation positions it as a leading example of how Chinese brands can successfully navigate the global market [24][29].

Industry Insights - The liquor industry exhibits a wave-like progression and spiral ascent, with cultural, emotional, and spiritual attributes remaining unchanged [1] - The aspiration for a better life among the populace presents the greatest opportunity for the liquor industry [1] - Long-term thinking is essential for navigating the fluctuations in the Chinese liquor market and identifying new opportunities amid economic transitions [2] Strategic Focus - The company aims to enhance its brand value in 2025, focusing on product sales, channel optimization, and service capabilities [2] - Key strategies include: - Fine-tuning operations to expand market share through systematic marketing policies [2] - Emphasizing youthfulness, fashion, and internationalization to attract younger consumers [2] - Adopting a balanced pricing strategy and responsive market mechanisms to adapt to demand [2] Product Development - The banquet market has shown good growth in both scale and opening rates in the first half of the year [3] - The company is dynamically adjusting sales plans based on market conditions and has implemented direct distribution in 20 key cities to reduce logistics costs [3] - High-quality development is prioritized for the 1618 and low-alcohol products, with increased market investment and consumer engagement efforts [4] Brand and Market Expansion - The strong brand backing of the liquor series and its high cost-performance ratio cater to diverse daily consumption needs [4] - The company is focusing on channel development, particularly in e-commerce and new retail channels, while enhancing brand culture through personalized marketing [4] - Internationally, the company has launched cocktails in Europe and sparkling wines in Korea, receiving positive market feedback [5] Youth Engagement - The company is advancing its brand's youthfulness through product innovation, channel expansion, and marketing strategies [5] - New products with lower alcohol content and trendy designs are being introduced to appeal to younger consumers [5] - Initiatives like the "Five Grains·Zhi Zao" experience store aim to attract young consumers and enhance brand engagement [6] Investor Relations - The company emphasizes investor returns, with a planned dividend rate of 70% for 2024, a 10 percentage point increase from the previous year [6]