Core Viewpoint - The 23rd China International Wine Expo, hosted by the China Alcoholic Drinks Association, showcased Wuliangye's core products, highlighting its ancient brewing techniques and the unique charm of "Great Nation's Strong Aroma" [1][2]. Group 1: Event Overview - The expo, themed "World Famous Wines, Shared Glory," featured over 500 enterprises from 28 countries and regions, integrating product trading, information services, technical exchanges, investment promotion, and comprehensive services across the entire industry chain [2]. - Wuliangye launched the co-branded product "Wuliangye·Years of Golden Flow" during the event, which received positive consumer feedback [12][15]. - The event served as a significant platform for global wine industry exchange and cooperation, focusing on promoting consumption and benefiting people's livelihoods [11]. Group 2: Wuliangye's Presentation - Wuliangye's exhibition showcased its rich historical heritage and brand vitality, with a high-end, stylish booth that reflected both tradition and innovation [5][9]. - The exhibition featured a variety of core products, including the first to eighth generations of Wuliangye, classic series, and cultural creative products, attracting significant attention from attendees [7][9]. - The booth design included engaging elements like 3D visuals and tasting stations for low-alcohol products, enhancing consumer interaction and experience [9][10]. Group 3: Awards and Recognition - Wuliangye's products received accolades at the "Heaven and Man in Harmony: World Fine Wine Cultural and Creative Product Competition," winning gold and bronze awards in various categories [2][5]. Group 4: Market Impact - The expo provided a convenient channel for consumers to access high-quality alcoholic products, meeting the demand for premium white wines and injecting new vitality into the liquor market [15].

Core Insights - The forum "Harmony and Terroir: Brewing Sustainable Excellence" held by Wuliangye in Spain highlighted the company's commitment to sustainable development and cultural exchange, showcasing its practices in the global wine industry [1][5] - The concept of "terroir," representing respect for nature and quality in Western wine culture, aligns closely with Wuliangye's "Harmony" philosophy, emphasizing a harmonious relationship between humans and nature [1][3] Group 1: Company Practices and Innovations - Wuliangye has been praised for its outstanding performance in innovation and sustainability, with a strong emphasis on traditional craftsmanship and quality [2][3] - The company has established a comprehensive quality management system across its entire production chain, aiming for a "zero-carbon winery" goal to promote green development in the industry [3][4] - Wuliangye's products, including various generations and creative designs, were showcased at the forum, reflecting its commitment to quality and innovation [2][5] Group 2: Cultural Exchange and Global Engagement - The forum served as a platform for cross-cultural dialogue, with Wuliangye initiating the "Harmony and Terroir" initiative to encourage global wine companies to protect unique qualities and embrace innovation [4][5] - The event included a cultural experience, such as the "Wuliangye Barcelona Night," which combined the company's values with local culture, enhancing international understanding [5] - Wuliangye aims to position itself as not only a producer of fine spirits but also as a guardian of ecological civilization and a participant in global governance [5]

Core Viewpoint - The article highlights the internationalization strategy of Wuliangye, showcasing its efforts to integrate Chinese culture with local markets through high-profile events and localized dining experiences, particularly in Japan and Singapore [1][3][11]. Group 1: Event Participation and Cultural Exchange - The 2025 Osaka Expo has seen a surge in daily visitor numbers, with the China Pavilion, featuring Wuliangye, receiving positive feedback for its innovative cultural presentations [1]. - Wuliangye's "Five Grains Liquor Theme Day" at the Osaka Expo included immersive cultural experiences, such as sand painting and interactive elements, enhancing visitor engagement [4][7]. - The opening of Wuliangye's second overseas authorized restaurant, "Shinryugin" in Osaka, marks a significant step in its international expansion strategy [8][10]. Group 2: Localization Strategy - Wuliangye's approach emphasizes deep localization, adapting its offerings to resonate with local tastes and cultural preferences, as seen in its Singapore restaurant that combines Chinese and local culinary elements [10][11]. - The Singapore Wuliangye restaurant, located in a vibrant food district, aims to enhance brand recognition and consumer engagement through tailored dining experiences [10][11]. - The brand's strategy includes creating immersive experiences that allow international consumers to appreciate the cultural significance of Chinese liquor [7][11]. Group 3: Brand Positioning and Future Outlook - Wuliangye's participation in high-profile international events serves as a platform for global exposure, reinforcing its status as a representative of Chinese liquor [11][13]. - The brand's model of "standardized core + localized operation" provides a replicable framework for other Chinese liquor companies aiming for international markets [13]. - The article suggests that Wuliangye's internationalization efforts could position Chinese liquor alongside globally recognized beverages like French wine and Scotch whisky in the future [13].

Core Viewpoint - The 2025 Osaka Expo serves as a significant platform for Wuliangye to showcase its brand and cultural heritage, emphasizing its internationalization strategy through various marketing initiatives and partnerships [2][4][22]. Group 1: Brand Presentation at Expo - Wuliangye's participation in the "Wuliangye Theme Day" at the China Pavilion highlights its commitment to showcasing Chinese brewing culture and craftsmanship [6][12]. - The exhibition features a blend of product displays, cultural experiences, and artistic installations, effectively communicating the essence of Chinese brewing philosophy [4][8]. - A certificate from the National Museum of China recognizing the ancient mud from Wuliangye's historic brewing site underscores the brand's heritage and commitment to quality [6][8]. Group 2: International Expansion - Wuliangye is actively expanding its international presence through various initiatives, including the opening of authorized restaurants in Japan and Singapore [13][18]. - The newly opened Singapore Wuliangye restaurant serves as a cultural and culinary hub, integrating traditional Chinese aesthetics with modern dining experiences [20][21]. - The brand's strategy includes creating immersive cultural experiences that go beyond mere product sales, aiming to foster a deeper understanding of Chinese culture [22][27]. Group 3: Cultural Significance - Wuliangye's internationalization is not just about product export but also about cultural exchange and experience economy, promoting the "harmony" concept inherent in Chinese culture [22][27]. - The brand's activities, such as the "He Mei Global Tour," aim to convey the essence of Chinese culture and foster mutual appreciation among diverse civilizations [27][29]. - Wuliangye's commitment to quality and cultural representation positions it as a leading example of how Chinese brands can successfully navigate the global market [24][29].