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亚洲跃迁时刻,CEO准备好了吗?
麦肯锡· 2025-05-30 07:19
Core Viewpoint - Asia is entering a new era with the potential to significantly expand its global influence, contributing 42% of global GDP by 2040 and nurturing 60% of the Fortune Global 500 companies, while also becoming a key player in various industries such as semiconductors, e-commerce, cloud services, and renewable energy [2][3]. Group 1: Asian Enterprises on the Global Stage - Asian companies are rapidly emerging in high-growth sectors like digital services, fintech, healthcare, advanced manufacturing, and clean energy, with leadership and innovation becoming key success factors [3]. - From 2004 to 2024, approximately 80 Asian companies have entered the Fortune Global 500 list, and by 2040, an additional 80 to 100 Asian companies are expected to join [3]. Group 2: CEO's Strategic Imperatives - CEOs must focus on four strategic themes to navigate the changing landscape: strategic focus, building resilience, acquiring necessary capabilities, and balancing global expansion with local depth [5][6][7][8]. - Scenario planning is essential for CEOs to navigate geopolitical uncertainties, requiring a dual perspective of balancing trends and risks [4]. Group 3: Investment Landscape in Asia - Asia is transitioning from reliance on foreign direct investment (FDI) to stimulating local capital, with fixed investment expected to grow to $140 trillion over the next decade, surpassing the combined $89 trillion of the US and Europe [9][10]. - In 2023, China's fixed asset investment reached $7 trillion, while India invested $800 billion in infrastructure over the past five years [9][10][11]. - The average return on invested capital (ROIC) for the top 1000 Asian companies is approximately 9%, significantly lower than the 20% for their global counterparts [9][10]. Group 4: Financial Strategy Transformation - CEOs should reshape financial strategies to embrace local and pan-Asian capital, focusing on high-growth sectors and optimizing capital allocation [11][12]. - Companies are encouraged to streamline their asset portfolios and focus on core business areas to enhance operational efficiency and shareholder value [13][14]. Group 5: AI and Digital Transformation - Asia is becoming a global leader in AI, with 75% of global AI patent applications filed in the region in 2022, and AI investment projected to reach $110 billion by 2028 [16][17]. - Companies should leverage AI to enhance operational efficiency, personalize customer experiences, and build robust AI capabilities within their teams [16][17][18]. Group 6: The Rise of the Digital Generation - The emergence of the digital native generation is driving new wealth creation in Asia, with projections indicating that by 2040, Asia will account for 52% of the global population aged 18 to 24 [19][20]. - Companies must adopt highly personalized strategies to engage this growing consumer base, utilizing digital platforms and gamification to enhance customer interaction [20][21][22].