Core Viewpoint - The 2025 Jiaxing Winter Cultural and Tourism Consumption Season aims to enhance local tourism and consumption through a series of events centered around traditional food and winter clothing, promoting Jiaxing as a vibrant winter destination [8][9][12]. Group 1: Event Overview - The event features the theme "Come to Jiaxing for Winter Fun," integrating "intangible cultural heritage food" and "three winter clothing items" as its main focus, supported by a winter market and various activities to stimulate consumer enthusiasm [8][9]. - The event is organized by multiple local government bodies and supported by financial institutions, showcasing a collaborative effort to boost local tourism [8]. Group 2: Winter Market Highlights - The winter market, held at Jiaxing South Square, includes three main sections: intangible cultural heritage food, winter clothing, and creative cultural products, catering to winter consumer preferences [9][10]. - Local brands showcase traditional foods, such as non-heritage dumplings and various snacks, providing a one-stop experience for visitors to taste Jiaxing's local flavors [9][10]. Group 3: Interactive Activities - The market features an interactive voting activity for local foods, enhancing visitor engagement and promoting local culinary culture [10][11]. - Various creative DIY activities are available, allowing visitors to experience traditional crafts and engage with the local culture [11]. Group 4: Winter Clothing Focus - The event emphasizes the "three winter clothing items" (woolen sweaters, leather, and down jackets), leveraging Jiaxing's established clothing industry to attract consumers [13][14]. - Guided tours to local clothing production centers are organized, providing participants with firsthand experience of the clothing industry and promoting local products [13][14]. Group 5: Visitor Experience - The strategic location of the event at Jiaxing South Square enhances accessibility for visitors, particularly those traveling from nearby regions, promoting a convenient cultural tourism experience [12]. - Positive feedback from participants highlights the quality and affordability of Jiaxing's winter clothing, contributing to the city's reputation as a winter shopping destination [14].

Core Viewpoint - The event "Enjoying Rice Field Scenery and Tasting Xinghua Chicken Aroma" aims to promote the integration of agriculture, culture, and tourism in Xinghua Town, enhancing the local特色产业 and fostering cross-regional cooperation between Guangdong and Guangxi [2][3][4]. Group 1: Event Overview - The event officially commenced on November 8, showcasing the achievements of the "Hundred Thousand Million Project" and promoting the特色产业升级 of Xinghua Chicken [2][3][4]. - The activities include a variety of cultural and agricultural experiences, such as traditional performances and hands-on farming activities, attracting numerous visitors [10][12][15]. Group 2: Agricultural and Cultural Significance - Xinghua Town is recognized for its rich agricultural resources and cultural heritage, with the Xinghua Chicken being a key agricultural product, boasting a comprehensive output value exceeding 20 billion [9][20]. - The event features competitions focused on Xinghua Chicken breeding techniques and culinary skills, aimed at enhancing professional talent and promoting the brand [21][22][24]. Group 3: Tourism and Community Engagement - The event includes a local product exhibition, allowing visitors to purchase authentic regional goods, and features a cultural feast centered around Xinghua Chicken [25][26][31]. - Various cultural activities, including a photography contest and live performances, enrich the tourism experience and receive positive feedback from attendees [39][40]. Group 4: Future Development - The county plans to use this event as a model to promote the "Industry + Culture and Tourism" development model, aiming to enhance the supply of cultural tourism products and establish itself as a key destination in the Guangdong-Hong Kong-Macao Greater Bay Area [41][42].

Core Viewpoint - The "Flowering Olive: Zhu Township's Flourishing" event showcased the modern inheritance and industrial upgrade of intangible cultural heritage through the promotion of Zhu Township's olive mooncakes, enhancing the cultural value and market opportunities ahead of the Mid-Autumn Festival and National Day celebrations [1][3][6]. Group 1: Event Highlights - The event featured immersive experiences, including a live demonstration of traditional mooncake making, emphasizing the unique flavors and cultural significance of Zhu Township's olive mooncakes [3]. - The participation of government representatives, industry experts, and media guests highlighted the collaborative spirit and potential for business partnerships within the food industry [1][3]. Group 2: Company Developments - Zhu Township Olive Food Co., Ltd. has established three main product lines: olive mooncakes, selenium-rich olive vinegar, and olive sauce pickles, focusing on health-oriented products without artificial additives [6][8]. - The company aims to expand its market presence beyond Guangxi, targeting major cities like Beijing, Shanghai, and Guangzhou, and has secured a green channel for inspection-free sales in Hong Kong [6][8]. Group 3: Industry Strategy - The company emphasizes a "health, innovation, and sharing" development philosophy, leveraging the advantages of the health industry park to enhance collaboration with various enterprises and promote the olive industry towards high-end and international markets [8]. - The establishment of the Zhu Township Food Health Industry Park is positioned as a key driver for the local food industry, integrating various functions to support the modernization and scaling of food enterprises [8].