本报讯 （记者舒娅疆）6月10日，"以鲜为美质领未来"——新希望乳业2025年投资者大会在成都召开， 全面解读公司持续增长的发展路径，通过产品与渠道的双引擎创新，重点聚焦高端化、深耕下沉市场和 用户运营，为行业和投资者勾勒出奶业振兴发展的清晰蓝图。 新希望乳业股份有限公司（以下简称"新乳业"）董事长席刚在现场表示，企业必须跳出存量市场的内 卷，依托消费者更鲜、更美和多样化的新需求，在创新和增量中寻找解法。新乳业将坚持以"鲜战略"为 核心，推动从"以鲜为主""鲜酸双强"，到包含饮品在内的"三鲜鼎立"的产品创新迭代，以"产业+AI+合 成生物技术"构建竞争壁垒，增强新兴渠道与用户运营能力，打造"鲜活生产力"，驱动新鲜增长。 "鲜战略"锻造韧性持续增长 行业数据显示，2024年我国乳制品总产量降至2962万吨，同比减少1.9%，液态奶产量五年来首度下 滑，人均奶类消费量同比下降5.6%，乳品企业发展出现波动分化。中信证券消费产业首席分析师姜娅 表示，中国消费市场总体扩容趋势不会改变，乳品从成长期迈向成熟期，结合行业发展格局，看好具备 成为龙头潜力的优质企业。 新乳业作为乳业的新鲜代表，近年来经营能力优化向好，呈现出 ...

Core Viewpoint - New Hope Dairy is focusing on innovation and consumer demand for fresh and diverse dairy products to navigate the challenges of a slowing market and declining consumption [1][2] Industry Overview - The domestic dairy industry is characterized by intense competition with a trend towards increased concentration among leading companies [2] - In 2024, China's total dairy production is projected to decline to 29.62 million tons, a decrease of 1.9% year-on-year, with liquid milk production experiencing its first drop in five years [2] - Per capita dairy consumption is expected to decrease by 5.6% year-on-year, indicating a shift in consumer behavior towards value and quality [2] Company Strategy - New Hope Dairy is committed to a "fresh strategy" that emphasizes product innovation across various categories, including fresh milk and beverages [3] - The company aims to enhance its competitive edge through the integration of AI and synthetic biology in its production processes [3] - New Hope Dairy's revenue for 2024 is projected at 10.665 billion yuan, a slight decrease of 2.93% year-on-year, while net profit is expected to rise by 24.8% to 538 million yuan [3] Growth Drivers - The company identifies three key growth drivers: high-end product development, deepening market penetration, and international expansion [4][5] - The "24-hour" fresh milk series and local market strategies are expected to contribute significantly to revenue growth, with high-end products seeing over 15% year-on-year revenue increase [5] - New Hope Dairy is also focusing on innovative distribution channels, including partnerships with major retailers and the establishment of fresh milk stores [5] Strategic Partnerships - New Hope Dairy has formed a strategic partnership with the Norwegian Gene Cow Breeding Association to introduce and cultivate Norwegian Red Cattle, enhancing its product offerings [6] - The company has already launched its first Norwegian Red Milk product, which has received positive market feedback [6]

Core Viewpoint - New Dairy Industry (002946) is addressing challenges in the dairy market, including sluggish consumption and growth slowdown, by focusing on innovation and new consumer demands for fresher, more diverse products [1] Group 1: Company Strategy - The chairman of New Dairy Industry, Xi Gang, emphasized the need to move beyond the "involution" of the existing market and seek solutions through innovation and growth [1] - The company will adhere to a "fresh strategy" as its core focus, aiming to build competitive barriers in the food and beverage sector through the integration of industry, AI, and synthetic biology [1] - New Dairy Industry plans to enhance emerging channels and user operations to drive fresh growth [1]