新乳业 20260205 新乳业如何通过优化产品结构提升净利润？ 新乳业通过持续推出新品来优化产品结构，从而提升净利润。近年来，新品收 入占比持续超过双位数，有效推动了整体产品结构优化。此外，公司并购的区 域子公司中仍有很多低端产品，通过将这些极低端或低端产品升级为中端或中 高端，可以进一步优化整体结构。同时，新品通常具有较高利润率，因此这种 系统化的创新研发能力将继续贡献较高比例的新产品销售，从而推动净利润提 升。 D to C 渠道对新乳业的发展有何影响？ 新乳业预计未来几年保持中等中高个位数的增长，受益于市场扩张、产 品创新和渠道优化。 公司积极拓展市场，计划在 2023-2027 年间开拓华北和华南市场，这 些区域市场潜力巨大。 新乳业重视产品创新，要求每个子公司每个考核期推出 10%以上的新产 品，以保持市场竞争力。 D to C 渠道（电商和社区奶站）直接触达消费者，降低费用率，提高利 润率，并保证收入增速。 公司计划打造 5 款全国化大单品，包括招牌饮品、活润 24 小时、初心 和今日鲜奶铺，部分产品已表现出色，力争 2026 年实现双位数增长。 通过持续推出新品和优化产品结构，新乳业旨在提升净 ...

证券研究报告 | 公司更新 | 饮料乳品 新乳业(002946) 报告日期：2026 年 02 月 04 日 产品竞争力突出，低温龙头势能延续，打开中期利润空间 ——新乳业推荐报告 投资要点 ❑ 一句话逻辑 低温奶龙头，净利率提升幅度和时间跨度有望超预期，打开中期利润空间。 ❑ 超预期点及驱动因素 市场认为：公司近年来净利率弹性多源于原奶成本红利，因此原奶若企稳回升， 公司的净利率会承压。 我们认为：未来三年公司净利率弹性可期。 驱动因素如下： 1、产品结构优化：一方面，公司产品力α突出，近年来公司新品收入贡献持续 超过双位数，有利推动产品结构优化。朝日唯品、活润、24 小时、初心、今日 鲜奶铺五款全国化低温大单品近年来均有亮眼表现，其中：（1）我们预计活润 25 年或实现高速增长，更是有望在低温酸这个竞争激烈的赛道成为现象级十亿 级大单品，26 年继续在功能化方向上推新发力；（2）朝日唯品在山姆持续推出 芭乐风味发酵乳、焦糖布丁、玫瑰红曲酒酿酪乳等火爆单品。我们认为，"爆品 制造机"背后是公司产品创新研发能力的系统化打造和持续兑现。另一方面，前 期并购的区域子公司中，仍有很多低端产品有结构优化空间。 2、D ...

Investment Rating - The investment rating for the company is upgraded to "Buy" [5] Core Views - The company is positioned as a leader in the low-temperature milk segment, with expected improvements in net profit margins that may exceed market expectations, thereby opening up mid-term profit potential [1] - The market perceives that the company's recent net profit margin elasticity is largely due to the cost benefits from raw milk, suggesting that any stabilization or increase in raw milk prices could pressure margins. However, the report anticipates that net profit margin elasticity will remain promising over the next three years [2] Summary by Sections Product Competitiveness and Growth Drivers - The company has optimized its product structure, with significant contributions from new products, which have consistently exceeded double-digit revenue growth. Key products include "Huirun," "Asahi Weipin," and others, with expectations for "Huirun" to achieve rapid growth and become a major product in the competitive low-temperature yogurt market [2] - The direct-to-consumer (D2C) channel is being prioritized, allowing the company to reach consumers effectively through e-commerce in high-tier cities and home delivery in lower-tier cities, leading to lower costs and higher profit margins [2] Financial Forecasts and Valuation - Revenue forecasts for 2025 to 2027 are projected at 112.7 billion, 121.9 billion, and 131.4 billion yuan, representing year-on-year growth of 5.7%, 8.1%, and 7.8% respectively. Net profit is expected to reach 7.1 billion, 8.6 billion, and 10.3 billion yuan, with growth rates of 32.0%, 21.5%, and 18.9% respectively [4] - The report suggests a price-to-earnings (P/E) ratio of 20x for 2027, reflecting an upward adjustment in the investment rating [4]

Core Viewpoint - New Hope Dairy is focusing on a "fresh strategy" to drive growth and innovation in the dairy industry, emphasizing high-end products, market penetration, and user engagement [2][3]. Group 1: Company Strategy - The company aims to innovate through a dual-engine approach involving product and channel development, targeting high-end and deep market segments [2][4]. - New Hope Dairy's "fresh strategy" includes a comprehensive framework of "eight fresh" dimensions, covering fresh sourcing, production, orders, delivery, and consumer engagement [4]. - The company has established a strategic partnership with the Norwegian Gene Cow Breeding Association to enhance its product offerings with Norwegian Red Cow milk [4]. Group 2: Financial Performance - In 2024, New Hope Dairy's net profit attributable to shareholders is projected to grow by 24.8%, with a net profit margin of 5.15% [3]. - The company's high-end fresh milk business has seen double-digit growth, with the "24-hour" mid-to-high-end product series revenue increasing by over 15% [3]. Group 3: Market Expansion - New Hope Dairy is pursuing a three-pronged growth strategy, which includes high-end national development, localized market penetration through the "Cool Mountain Snow" brand, and international expansion [6][7]. - The "Cool Mountain Snow" brand has achieved a 75% market share in its local area, demonstrating effective market penetration strategies [6]. Group 4: Innovation and Sustainability - The company is committed to technological and channel innovation to ensure freshness and break through homogenized competition [4][7]. - New Hope Dairy emphasizes the importance of environmental friendliness and health in its product offerings, aiming to create a sustainable and enjoyable lifestyle for consumers [7].

Core Viewpoint - New Hope Dairy is focusing on innovation and consumer demand for fresh and diverse dairy products to navigate the challenges of a slowing market and declining consumption [1][2] Industry Overview - The domestic dairy industry is characterized by intense competition with a trend towards increased concentration among leading companies [2] - In 2024, China's total dairy production is projected to decline to 29.62 million tons, a decrease of 1.9% year-on-year, with liquid milk production experiencing its first drop in five years [2] - Per capita dairy consumption is expected to decrease by 5.6% year-on-year, indicating a shift in consumer behavior towards value and quality [2] Company Strategy - New Hope Dairy is committed to a "fresh strategy" that emphasizes product innovation across various categories, including fresh milk and beverages [3] - The company aims to enhance its competitive edge through the integration of AI and synthetic biology in its production processes [3] - New Hope Dairy's revenue for 2024 is projected at 10.665 billion yuan, a slight decrease of 2.93% year-on-year, while net profit is expected to rise by 24.8% to 538 million yuan [3] Growth Drivers - The company identifies three key growth drivers: high-end product development, deepening market penetration, and international expansion [4][5] - The "24-hour" fresh milk series and local market strategies are expected to contribute significantly to revenue growth, with high-end products seeing over 15% year-on-year revenue increase [5] - New Hope Dairy is also focusing on innovative distribution channels, including partnerships with major retailers and the establishment of fresh milk stores [5] Strategic Partnerships - New Hope Dairy has formed a strategic partnership with the Norwegian Gene Cow Breeding Association to introduce and cultivate Norwegian Red Cattle, enhancing its product offerings [6] - The company has already launched its first Norwegian Red Milk product, which has received positive market feedback [6]

Investment Rating - The investment rating for the company is "Buy" (maintained) [1][10]. Core Insights - The report emphasizes the company's continuous improvement in core business advantages and profit margin enhancement, with a focus on the "Fresh Cube Strategy" to strengthen core business and expand market share [6][9]. - The company reported a revenue of 10.665 billion yuan for 2024, a slight decrease of 2.93% year-on-year, while the net profit attributable to shareholders increased by 24.8% to 538 million yuan [5][9]. - In Q1 2025, the company achieved a revenue of 2.625 billion yuan, a year-on-year increase of 0.42%, and a net profit of 133 million yuan, up 48.46% year-on-year [5][9]. Summary by Sections Recent Performance - The company's stock performance over the past year shows a 65.2% increase compared to the CSI 300 index, which only increased by 5.5% [4]. - The current stock price is 15.99 yuan, with a 52-week price range of 7.88 to 18.26 yuan [4]. Financial Highlights - The company’s gross profit margin improved by 1.5 percentage points in 2024, attributed to structural improvements and cost benefits, with the average price of fresh milk decreasing by 13.5% year-on-year [6]. - The net profit margin for 2024 was 5.04%, an increase of 112 basis points year-on-year [6]. Growth Drivers - Low-temperature products performed exceptionally well, with significant growth in low-temperature fresh milk and yogurt, while the contribution from room-temperature products was under pressure [6]. - The East China region became a key growth driver, with revenue growth supported by a higher proportion of low-temperature products and strong product innovation [6][9]. Future Projections - The company is projected to achieve revenues of 11.178 billion yuan in 2025, with a growth rate of 5%, and net profits of 684 million yuan, reflecting a growth rate of 27% [8][9]. - The report anticipates continued profit margin improvements, with a diluted earnings per share (EPS) forecast of 0.79 yuan for 2025 [8][9].