Core Insights - The article highlights the innovative approach of Fenjiu in the barley industry, focusing on the cultivation of a specialized barley variety named "Fenjiu Barley No. 1" to enhance the quality of Chinese liquor production [1][3][7] - The company emphasizes the importance of controlling the entire supply chain, from seed cultivation to production, to ensure high-quality raw materials for liquor manufacturing [1][4][6] Group 1: Agricultural Innovation - "Fenjiu Barley No. 1" is a custom barley variety developed specifically for liquor production, showcasing high yield and strong resistance to adverse weather conditions [3][6] - The cultivation of this barley in Qitai County, known for its favorable agricultural conditions, represents a strategic move to secure quality raw materials for Fenjiu [2][4] Group 2: Supply Chain Management - Fenjiu has established over 1.4 million acres of raw material bases across China, ensuring a stable supply of high-quality grains for its production needs [4][6] - The company employs a "land registration + five unifications" management model for its raw material bases, enhancing the efficiency and quality of its agricultural practices [4][7] Group 3: Economic Impact - The initiative not only supports Fenjiu's production but also contributes to the local economy by providing farmers with stable income through guaranteed purchase agreements [6][7] - The collaboration between Fenjiu and local farmers is seen as a model for rural revitalization and agricultural innovation, fostering a mutually beneficial relationship [6][7]