Core Insights - The article highlights the innovative approach of Fenjiu in the barley industry, focusing on the cultivation of a specialized barley variety named "Fenjiu Barley No. 1" to enhance the quality of Chinese liquor production [1][3][7] - The company emphasizes the importance of controlling the entire supply chain, from seed cultivation to production, to ensure high-quality raw materials for liquor manufacturing [1][4][6] Group 1: Agricultural Innovation - "Fenjiu Barley No. 1" is a custom barley variety developed specifically for liquor production, showcasing high yield and strong resistance to adverse weather conditions [3][6] - The cultivation of this barley in Qitai County, known for its favorable agricultural conditions, represents a strategic move to secure quality raw materials for Fenjiu [2][4] Group 2: Supply Chain Management - Fenjiu has established over 1.4 million acres of raw material bases across China, ensuring a stable supply of high-quality grains for its production needs [4][6] - The company employs a "land registration + five unifications" management model for its raw material bases, enhancing the efficiency and quality of its agricultural practices [4][7] Group 3: Economic Impact - The initiative not only supports Fenjiu's production but also contributes to the local economy by providing farmers with stable income through guaranteed purchase agreements [6][7] - The collaboration between Fenjiu and local farmers is seen as a model for rural revitalization and agricultural innovation, fostering a mutually beneficial relationship [6][7]

Core Viewpoint - The establishment of the "Fenjiu Barley No. 1" seed base in Xinjiang Qitai County represents a strategic move by Fenjiu to enhance its raw material supply chain and ensure high-quality production of its liquor products [3][11]. Group 1: Strategic Development - The green raw material base is crucial for Fenjiu's high-quality development, ensuring the safety of production materials [2][3]. - Xinjiang Qitai County, known as the "Barley Town," is strategically chosen for its favorable climate and historical significance in barley cultivation, with 2.2 million acres of arable land [6][7]. - Since 2009, Fenjiu has integrated raw material bases into its development strategy, establishing over 1.4 million acres of bases suitable for various crops [7][10]. Group 2: Product Quality and Innovation - "Fenjiu Barley No. 1" is a specially cultivated barley variety that meets the specific needs of high-quality liquor production, demonstrating strong resistance and high yield [11][14]. - The barley's cultivation in Qitai County has shown promising results, with good sensory quality and satisfactory yield despite adverse weather conditions [12][16]. - The collaboration between Fenjiu and agricultural research institutions aims to enhance barley quality and support the entire industry chain, promoting innovation in seed breeding [10][14]. Group 3: Economic Impact and Community Engagement - The order-based production model initiated by Fenjiu provides farmers with stable price expectations, encouraging them to cultivate barley [15][16]. - Local farmers express optimism about the economic benefits of growing "Fenjiu Barley No. 1," highlighting the importance of stable pricing and quality seeds [16]. - The establishment of the raw material base in Xinjiang enhances Fenjiu's commitment to providing consumers with high-quality and safe liquor products [16].