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酒店“跑步前进”产业园区!
3 6 Ke· 2025-11-18 02:34
Core Insights - The article discusses the trend of hotel brands, particularly Huazhu's Meilun, entering industrial parks, marking a shift from traditional city center locations to these emerging areas [1][2][8] - The demand for diverse accommodation options in industrial parks is increasing, as businesses require not only short-term stays but also long-term housing solutions for employees [5][7][14] Group 1: Hotel Development in Industrial Parks - Huazhu Group's Meilun brand has opened its largest hotel in Xiamen's Jimei Software Park, featuring 310 rooms and targeting business and conference clientele [1] - The shift in hotel location strategy reflects a broader trend where hotels are moving from city centers to industrial parks, which are seen as new growth areas with potential [2][8] - Other hotel brands, including Qianxi and InterContinental, are also establishing properties in industrial parks, indicating a growing interest in these locations [3][6] Group 2: Changing Accommodation Needs - The demand for "business + conference + activity" accommodations in industrial parks is being recognized by hotel operators, leading to the inclusion of meeting rooms and dining facilities [2][5] - The combination of hotels and serviced apartments is becoming more common, catering to the long-term needs of professionals in industrial parks [5][6] - Local state-owned enterprises and development platforms are also entering the market, promoting standardized accommodation solutions for employees [6][10] Group 3: Investment and Economic Implications - The investment logic for hotels is changing, with industrial park hotels offering stable clientele and lower land costs, making them attractive for major hotel groups and local investors [7][10] - The trend reflects a redistribution of urban dynamics, where hotels are now following businesses rather than just tourist flows [7][8] - Policies at both national and local levels are encouraging the development of living and service facilities in industrial parks, facilitating the entry of hotels and apartments [9][10] Group 4: Future Outlook - The future of hotels may lie in industrial parks rather than traditional urban centers, as the boundaries between work, life, and leisure continue to blur [11][14] - Hotels in industrial parks are expected to become integral parts of the local ecosystem, serving not just as accommodation but also as cultural and community hubs [12][14] - The concept of "park-customized hotels" is gaining traction, offering both operational returns and cultural value, which could enhance the brand image of the parks [14]