近期，华住集团旗下高端品牌美仑酒店于厦门市集美软件园三期开出其国内最大体量项目——约310 间 客房。在城市布局中，产业园区、科技园区、总部基地等园区正成为酒店与长租公寓品牌争抢的新阵 地。与此同时，产业园区里，酒店与公寓的界限正在变得模糊…… 华住美仑最大体量酒店入驻园区 本文来自微信公众号"空间秘探"，作者：武爽，36氪经授权发布。 近期，华住集团旗下美仑品牌在厦门集美软件园三期开业，其位于厦门市集美区诚毅北大街9-3号，拥 有310 间客房，是目前国内体量最大的该品牌酒店。从报道中来看，项目由厦门轨道集团打造，设计元 素融合了"滨海戏浪"与"闽南红砖古厝"两种文化理念，同时酒店配置多功能会议室、特色餐厅及自助健 身区，已明确瞄准园区内的商务及会展客源。 空间秘探观察发现，有两点值得关注： 一是选址在园区而非传统核心商圈。对比传统城市酒店多聚焦城市核心、高端商务地段，品牌定位 从"市中心酒店"向"园区酒店"移动，转向产业聚集、城市扩展、服务配套尚未饱和但具有潜力的新节 点，这也意味着酒店集团在选址逻辑上正发生改变。 二是从配置来看，园区场景的"差旅＋会议＋商务活动"需求被酒店方显然看重。酒店设计不仅为了住 ...

Core Viewpoint - The high-end hotel industry is transitioning into a "stock era" due to the aging of luxury hotels and an oversupply of hotel inventory, prompting a need for supply-side reforms to enhance value and quality in the market [1][4]. Group 1: Event Overview - The "2025 Stock High-End Hotel Investment Summit" was held in Guangzhou, focusing on empowering the development of the stock market and exploring opportunities and future directions for high-end hotels [3]. - The summit featured the launch of the "Beautiful Family" hotel brand series by Huazhu Group, aimed at revitalizing the stock market with a professional brand matrix [3][4]. Group 2: Brand Development - Huazhu Group's CEO emphasized the company's role in the supply-side reform of stock hotels, aiming to create value for customers and contribute industry wisdom through the "Beautiful Family" brand matrix [4]. - The "Beautiful Family" brand matrix includes specific brand positioning: Meilun Hotel for mid-to-high-end stock renovation, Meilun International for high-end full-service hotels, Meijue Hotel for international high-end experiences, and Meilun Meihuan for luxury selected hotels [6]. Group 3: Market Trends and Strategies - In the context of a shrinking hotel supply-demand cycle, many stock high-end hotels are seeking transformation, with opportunities for productivity changes despite facing multiple challenges [7]. - The summit highlighted practical wisdom for revitalizing stock high-end hotels through the deconstruction and reconstruction of operational formats, leveraging digital technology for personalized guest experiences [8]. Group 4: Strategic Partnerships - During the summit, Huazhu Group's executives signed agreements with 23 project investors and established a strategic partnership with Shaanxi Tianyu Chang'an Group [12]. - The "Beautiful Family" development strategy for the South China region was officially launched, indicating its importance as a key market for Huazhu [14].