"是华强北的'门面'，小时候'高端酒店'的代名词" "结婚摆酒、升学宴、谢师宴都在这里，是我人生的地 标"……今年5月，位于福田区华强北商圈核心区域的老牌五星级酒店圣廷苑酒店宣布歇业，引发众多市 民的关注与回忆。近日，记者走访了解到，原中洲圣廷苑酒店已完成更名调整，换上"城际酒店"新招 牌；相邻的圣廷苑世纪楼则变更为"全季酒店"，从高端自营品牌转向与成熟酒店管理集团合作的轻资产 运营模式。 深圳首家五星级绿色商务酒店 "圣廷苑"曾是一代人的情感地标 29日，记者在现场看到，酒店主楼大堂门口悬挂了24年的"圣廷苑酒店"标牌已拆卸完毕，取而代之的 是"城际酒店"和其英文标识。酒店主楼一侧与楼面一体化的大型旧标识也正在更换，大堂入口处围起了 施工围挡。从侧门进入酒店内部，在巨大的圆形穹顶下，酒店内部装修依旧显得豪华，客房正在升级改 造。 "城际酒店"预计10月中下旬开业 作为深圳首家五星级绿色商务酒店，圣廷苑酒店承载着一代人的记忆。资料显示，1997年，深圳中洲圣 廷苑酒店有限公司成立，其前身为长城地产； 2001年8月酒店正式开业，不仅以"融豪华气派与幽静自 然于一体"的定位成为海内外客商首选，还斩获"中国酒店金 ...

Core Viewpoint - The article highlights the significant role of Huazhu Hotels in providing quality accommodation along the challenging G318 Sichuan-Tibet Highway, enhancing the travel experience for tourists in high-altitude regions [1][3][5]. Group 1: Company Initiatives - Huazhu has established over 300 hotels along the G318 route, ensuring comprehensive coverage for travelers from Chengdu to Tibet [3][7]. - The launch of the "Huazhu Club Hotel Sample Room RV" marks a unique initiative to engage members in a journey along the G318, celebrating the company's 20th anniversary [3][7]. - Huazhu's "Price Guarantee" program offers members assurance against price fluctuations, enhancing customer confidence in booking accommodations [16]. Group 2: Market Demand and Challenges - The G318 route is increasingly popular, with a reported 3.1272 million visitors during the 2024 National Day holiday, reflecting a 13.85% year-on-year increase [5]. - Tourists face significant challenges such as altitude sickness and inadequate accommodation options, making reliable hotels essential for a comfortable experience [8][11]. - The article emphasizes the need for improved infrastructure and services along the G318 to attract more visitors and enhance their travel experience [19][20]. Group 3: Customer Experience - Huazhu hotels provide essential amenities such as oxygen supply systems and 24-hour hot water, addressing the specific needs of travelers in high-altitude areas [11][15]. - The availability of clean and comfortable accommodations, along with nutritious breakfast options, significantly improves the overall travel experience for visitors [13][15]. - The company’s commitment to maintaining consistent service standards across its hotels ensures that travelers can expect a reliable experience regardless of location [15].

Core Viewpoint - The hotel industry in China faces challenges due to rapid supply increases and macroeconomic factors, but H World Group (Huazhu) demonstrates resilience and growth through strategic expansion and operational excellence [1][3]. Financial Performance - In Q2 2025, Huazhu's hotel revenue reached 26.9 billion yuan, a 15% year-on-year increase; total revenue was 6.4 billion yuan, up 4.5% [1]. - Management and franchise income grew by 22.8% to 2.9 billion yuan; adjusted net profit was 1.35 billion yuan, a 7.6% increase; adjusted EBITDA was 2.3 billion yuan, up 11.3% [1]. - The total number of operating hotels reached 12,137, an 18% increase year-on-year, with 1,184,915 rooms, up 18.3% [1]. Expansion Strategy - Huazhu opened 597 new hotels in Q2, with a focus on economy and mid-range hotels, which accounted for 44% and 42% of new openings, respectively [6]. - The company emphasizes high-quality expansion rather than blind growth, targeting underdeveloped markets, including rural areas [3][6]. - The brand matrix is diversifying, with the launch of new hotel versions catering to different market segments [8][10]. Market Position and Trends - The Chinese hotel market is experiencing structural changes, with mid-range hotels becoming the main growth driver [10]. - Huazhu's brands, including Hanting and Qianxi, are positioned to meet the rising demand for quality and affordable accommodations [11]. - The company ranks fourth globally in terms of operating rooms, surpassing InterContinental Hotels Group [8]. Membership and Customer Engagement - Huazhu upgraded its membership program to address consumer concerns about pricing, enhancing member loyalty [12]. - As of Q2, the number of Huazhu members reached 288 million, a 17.5% increase, with member bookings accounting for 65.1% of total room nights [12].

Core Insights - Huazhu Group reported a hotel revenue of 26.9 billion yuan in Q2, representing a year-on-year growth of 15% [1] - The group's total revenue reached 6.4 billion yuan, up 4.5% year-on-year, with adjusted net profit at 1.35 billion yuan, increasing by 7.6% [1] - Adjusted EBITDA for the quarter was 2.3 billion yuan, reflecting an 11.3% year-on-year growth [1] Operational Metrics - As of the end of Q2, Huazhu operated a total of 12,137 hotels, marking an 18% increase year-on-year, with 1,184,915 rooms, up 18.3% [1] - The company opened 597 new hotels during the quarter, with a total of 2,947 hotels in the pipeline, covering 1,522 cities [1] - Key performance indicators showed an average daily rate (ADR) of 290 yuan, an occupancy rate (OCC) of 81%, and revenue per available room (RevPAR) of 235 yuan, all showing recovery compared to the previous quarter [1] Strategic Focus - CEO Jin Hui emphasized the commitment to long-termism, high-quality development, and market penetration, particularly in core urban areas [2] - The company aims to maintain dual growth in scale and profitability despite increased market supply pressure, achieving high occupancy rates [2] - Huazhu is focused on product innovation and ecosystem development, launching the "epoch-making" Hanting 4.0 and expanding its mid-range brand, Juzi [2]

8月20日，华住集团发布2025年第二季度财报。数据显示，二季度集团酒店营业额同比增长15%至269亿 元；收入同比增长4.5%至64亿元；经调整净利润同比增长7.6%至13.5亿元；经调整EBITDA同比增长 11.3%至23亿元。 截至二季度末，集团在营酒店12137家，同比增长18%；在营客房1184915间，同比增加18.3%。报告期 内新开业酒店597家，待开业2947家，运营中及待开业酒店合计覆盖城市1522个。 品牌动态显示，汉庭推出4.0版本，标准化模型造价6.99万/间，营建周期缩短30天，同时汉庭位列2024 年度"全球TOP50酒店品牌"榜单第一。桔子酒店开业数突破1000家，8年增长12倍。城际酒店在营及待 开业数同比增长57.1%，RevPAR370元，开业18个月以上成熟店RevPAR441元。 华住中国方面，二季度日均房价（ADR）290元、入住率（OCC）81%、平均可出租客房收入 （RevPAR）235元，分别恢复至2024年同期的98.1%、98.4%和96.2%。期内新开业门店595家，其中经 济型、中档酒店占比分别为44%、42%；运营中及待开业酒店覆盖城市1416个， ...

Financial Performance - In Q2 2025, the company reported a revenue increase of 4.5% year-on-year to 6.4 billion RMB, with a net profit of 1.5 billion RMB, reflecting a 36.4% year-on-year growth and a 67.8% quarter-on-quarter increase [2] - The hotel operating revenue reached 26.9 billion RMB, showing a 15% year-on-year increase [2] Operational Metrics - Key operational metrics continued to decline year-on-year, with Average Daily Rate (ADR) down 2% to 290 RMB, occupancy rate (OCC) decreasing from 82.6% to 81%, and Revenue per Available Room (RevPAR) down 3.7% to 235 RMB [3] - However, these metrics showed improvement compared to Q1 2025, recovering to 98.1%, 98.4%, and 96.2% respectively [3] Expansion Strategy - The company opened 595 new hotels in Q2, a slowdown compared to Q1, with economy and mid-range hotels making up 44% and 42% of new openings respectively [5] - By the end of Q2, the company operated a total of 12,137 hotels, with a net increase of 452 hotels from the previous quarter [2][5] Brand Performance - The HanTing brand launched a new 4.0 version in Q2, while the Juzi Hotel surpassed 1,000 openings, indicating a successful strategy in the competitive mid-range hotel market [7] - The Intercity brand saw a 57.1% year-on-year increase in operating and upcoming hotels, with a RevPAR of 370 RMB [7][8] Membership and Revenue Expectations - As of the end of Q2, the company had 288 million members, a 17.5% year-on-year increase, with a 28.8% rise in member booking nights [8] - The company anticipates Q3 2025 revenue growth between 2% to 6%, with management and franchise income expected to grow by 20% to 24% [9] Market Outlook - Despite a prosperous summer travel market, the company predicts a decline in RevPAR for Q3 due to extreme weather and macroeconomic uncertainties, although the decline is expected to be less severe than in Q2 [9] - The company remains optimistic about long-term growth in the Chinese tourism and hotel industry, despite short-term challenges [8][9]

Core Viewpoint - Huazhu Group reported a 4.5% year-on-year revenue growth in Q2 2025, reaching 6.4 billion RMB, with a net profit increase of 36.4% year-on-year to 1.5 billion RMB, indicating strong financial performance despite challenges in the hotel market [1] Financial Performance - In Q2 2025, Huazhu's revenue was 6.4 billion RMB, net profit was 1.5 billion RMB, and hotel operating revenue reached 26.9 billion RMB, reflecting a 15% year-on-year growth [1] - The company had 12,137 operating hotels as of June 30, 2025, with a net increase of 452 hotels from the previous quarter [1] Operational Metrics - Key operational metrics showed a continued decline year-on-year: Average Daily Rate (ADR) decreased by 2% to 290 RMB, occupancy rate (OCC) fell from 82.6% to 81%, and Revenue per Available Room (RevPAR) dropped by 3.7% to 235 RMB [2] - However, these metrics improved compared to Q1 2025, recovering to 98.1%, 98.4%, and 96.2% respectively [2] Expansion Strategy - In Q2 2025, Huazhu opened 595 new hotels, a slowdown compared to Q1, with economy and midscale hotels making up 44% and 42% of new openings, respectively [3] - The company’s strategy focuses on expanding into untapped markets, with a total of 1,416 cities covered by operating and upcoming hotels, an increase of 88 cities year-on-year [3] Brand Performance - The launch of the new 4.0 version of Hanting Hotels and the opening of over 1,000 Orange Hotels highlight Huazhu's efforts to differentiate in the competitive midscale market [5] - The mid-to-high-end brand, Intercity, saw a 57.1% year-on-year increase in operating and upcoming hotels, with a RevPAR of 370 RMB [5] Future Outlook - Huazhu aims to open a total of 2,300 hotels in 2025, with a focus on maintaining a stable and healthy opening pace despite macroeconomic uncertainties [5] - The company anticipates Q3 2025 revenue growth between 2% to 6%, with management and franchise income expected to rise by 20% to 24% year-on-year [6] - Despite a predicted decline in RevPAR for Q3 due to external factors, the decrease is expected to be less severe than in Q2 [6]

Core Insights - Huazhu Group reported a strong financial performance for Q2 2025, with hotel revenue reaching 26.9 billion yuan, a year-on-year increase of 15% [1] - The group’s total revenue was 6.4 billion yuan, up 4.5% year-on-year, while adjusted net profit rose to 1.35 billion yuan, reflecting a 7.6% increase [1] - The company continues to expand its hotel network, with a total of 12,137 operating hotels, an 18% increase year-on-year [1] Financial Performance - Hotel revenue for Q2 2025 was 26.9 billion yuan, a 15% increase from the previous year [1] - Total revenue reached 6.4 billion yuan, marking a 4.5% year-on-year growth [1] - Adjusted net profit was 1.35 billion yuan, up 7.6% year-on-year, and adjusted EBITDA was 2.3 billion yuan, reflecting an 11.3% increase [1] Operational Metrics - The average daily rate (ADR) was 290 yuan, with an occupancy rate (OCC) of 81% and revenue per available room (RevPAR) of 235 yuan, all showing recovery compared to the previous quarter [3] - The number of new hotel openings in Q2 was 595, with a focus on economy and mid-range hotels, which accounted for 44% and 42% of new openings, respectively [3] - The total number of operating and upcoming hotels reached 12,016 and 2,925, respectively, covering 1,416 cities [3] Strategic Initiatives - Huazhu launched the new Hanting 4.0 version, aimed at providing affordable and comfortable accommodation while ensuring a stable profit model for investors [4] - The company’s mid-range brand, Orange Hotel, has surpassed 1,000 openings, achieving a 12-fold growth in 8 years, indicating a successful differentiation strategy in the competitive market [5] - The Intercity Hotel brand is expanding rapidly, with a 57.1% year-on-year increase in operating and upcoming hotels, and a RevPAR of 370 yuan [7] Membership and Customer Engagement - The membership program, Huazhu Club, reached 288 million members, a 17.5% increase year-on-year, with a significant rise in direct bookings [8] - The company introduced a price guarantee policy to enhance consumer trust and increase member retention [8] - Continuous optimization of the supply chain is being implemented to ensure better quality and lower costs for franchisees [8]

Core Viewpoints - In Q1 2025, the company's revenue reached 5.395 billion yuan, a year-on-year increase of 2.2%, with Legacy-Huazhu contributing 4.481 billion yuan, up 5.5% [1] - Adjusted EBITDA for the company was 1.496 billion yuan, a 5.3% increase year-on-year, with Legacy-Huazhu at 1.573 billion yuan, up 5.8% [1] - The company opened 704 new hotels and closed 166, resulting in a net increase of 538 hotels, with a focus on mid-to-high-end segments [1][3] Financial Performance - The adjusted net profit for Q1 2025 was 775 million yuan, reflecting a 0.5% increase year-on-year [1] - The overall revenue growth rate fell within the previously guided range of 0-4%, with management franchise revenue at 2.499 billion yuan, up 21.1% [2] - SG&A expenses for Q1 were 755 million yuan, a decrease of 1.8% year-on-year, with a significant reduction of 11.1% in DH's SG&A expenses [2] Market Trends - The overall occupancy rate, ADR, and RevPAR for Q1 were 76.2%, 272 yuan, and 208 yuan, respectively, showing declines of 1.0 percentage points, 2.6%, and 3.9% year-on-year [2] - The company expects RevPAR to decline in Q2 2025 but anticipates a narrowing of the decline compared to Q1 [2] - The company has 277 million members, with CRS booking proportion increasing by 5.44 percentage points to 65.1% [3] Expansion Strategy - The company accelerated its opening of hotels, with a net increase of 539 hotels in Q1, including 59 mid-to-high-end hotels [3] - The company has completed its "Thousand Cities, Ten Thousand Stores 1.0" plan and is now advancing the 2.0 plan [3] - The current pipeline consists of 2,888 hotels, slightly down from the previous quarter, indicating a higher requirement for brand and product profitability from potential franchisees [3]