Core Insights - The article discusses the need for different districts in Shanghai to develop their unique brand identities to compete effectively in a globalized environment, highlighting the examples of Jinshan, Minhang, and Fengxian, while questioning what Baoshan should do to establish its own brand [2][32]. Group 1: Jinshan's Journey - Jinshan has faced challenges in its brand development due to its historical reliance on traditional industries like petrochemicals, which have negatively impacted its image [5][6]. - The district's geographical distance from the city center has limited its access to resources and attention, making it harder to build a competitive brand [7][9]. - Jinshan's frequent changes in strategic planning have led to confusion and a lack of focus, hindering its brand establishment [10]. Group 2: Minhang's Development - Minhang has struggled with a lack of a core brand identity, despite having economically successful districts like Qibao and Xinzhuang [16][18]. - The emergence of the "D Zero Bay" has provided an opportunity for Minhang to enhance its technological innovation and brand recognition [20][22]. - The collaboration between local universities and tech companies in D Zero Bay has fostered a robust innovation ecosystem, attracting investment and enhancing the district's reputation [23][25]. Group 3: Fengxian's Transformation - Fengxian was previously seen as a "three-no" district, lacking advantages in location, industry, and culture, until the establishment of the "Oriental Beauty Valley" [27][28]. - The Oriental Beauty Valley has positioned Fengxian as a global hub for the beauty industry, achieving significant brand value and revenue growth [30][31]. - The district's strategy focuses on brand building, capital investment, and internationalization, which has led to rapid development and recognition [31]. Group 4: Baoshan's Brand Strategy - Baoshan currently lacks a clear urban brand and needs to identify its core brand to enhance its competitiveness [35][42]. - The district has a rich cultural heritage and a strong industrial base, which can be leveraged to create a unique brand identity [45][47]. - A systematic approach to brand design and operational execution is essential for Baoshan to establish a recognizable and impactful urban brand [42][59].