如何继续挖掘新春文旅消费潜力？刘春生建议，要优化错峰休假、精准补贴等政策，通过政企银联动降 低消费门槛；同时，升级文旅供给，深耕本土IP；此外，优化消费场景与服务，点亮夜间经济、完善智 慧服务，强化新媒体营销与区域协同，让文旅消费成为拉动内需、传承文化、赋能经济的重要引擎。 中央财经大学副教授刘春生对《证券日报》记者表示，各地聚焦文旅消费，是落实扩内需政策的具体实 践，能够在满足居民文旅消费需求的同时，带动文旅产业融合升级与就业，借春节消费旺季撬动经济增 长。 在付一夫看来，近期各地文旅促消费活动有三大鲜明亮点。首先，优惠力度大且精准，广东、四川等地 大额投入，消费券覆盖门票、酒店等全场景，同时联动金融机构实现叠加优惠，兼顾普惠性与针对性； 其次，内容供给贴合需求，既保留庙会、非遗展演等传统年味，又新增冰雪嘉年华、特色市集等新潮场 景，适配不同客群；最后，业态融合与渠道创新，各地推进"文旅+"模式，同时打通境内外游客服务， 境外游客可便捷领券，实现全域联动、全链条惠民。 2026年春节临近，各地围绕民俗、冰雪、美食等元素，推出了丰富的促消费活动，还配套发放消费券、 门票优惠券、酒店代金券等优惠措施，以激发假日 ...

Core Viewpoint - The article highlights the upcoming 2025 Greater Bay Area Agricultural Products Trade Fair and Specialty Products Expo, showcasing the unique agricultural products from the five cities of Eastern Guangdong, aiming to tap into the trillion-dollar consumption market of the Bay Area [12][13]. Group 1: Agricultural Products and Industry Development - The five cities of Eastern Guangdong (Shantou, Shanwei, Chaozhou, Jieyang, Meizhou) are known for their unique geographical features and rich agricultural products, including the famous Meizhou pomelo and Chaozhou Phoenix tea [15][19][30]. - Meizhou has become the largest pomelo production area in Guangdong, with a planting area of 650,000 mu and an annual output accounting for 20% of the national total, generating an industry value exceeding 8.9 billion yuan [20][26][27]. - Chaozhou's Phoenix tea has been recognized as a national specialty product, with an annual output value exceeding 1.8 billion yuan and a planting area of 117,600 mu [30]. - The bamboo shoots from Jieyang are also notable, with a planting area of 52,300 mu and an annual output value surpassing 1.5 billion yuan [33]. Group 2: Industry Upgrading and Technological Innovation - The Shantou city has developed a complete industrial chain for the "Lion Head Goose," with an annual output exceeding 8 million geese and a total industry value of over 4.5 billion yuan [37]. - The traditional food products from the Hakka culture, such as Hakka salt-baked chicken and pickled vegetables, are experiencing industrial upgrades through standardized production [64]. - The integration of technology in traditional fisheries is evident, with the establishment of breeding bases and smart farming platforms in Shantou and Shanwei, enhancing productivity and sustainability [56][57]. Group 3: Market Expansion and Brand Development - The upcoming trade fair is expected to facilitate the transition of local products from "regional specialties" to "industry landmarks," providing a platform for technological empowerment, brand building, and industry chain extension [68][69]. - The event will attract over 1,000 core buyers and feature a "supply-demand matching area" to enhance market penetration and brand influence for Eastern Guangdong agricultural products [73]. - The fair has already achieved significant exposure, with over 10 million interactions and connections to a media matrix of over 100 million users, indicating strong market interest [71].