Core Insights - JD.com is enhancing the quality shopping experience during the 11.11 shopping festival, focusing on quality consumption rather than just promotions [1] - The company has established a quality assurance system in collaboration with various associations, covering categories such as pre-packaged food, down jackets, and more [1] Group 1: Quality Assurance Initiatives - JD.com has partnered with the China Commodity Code Center, the China Automatic Identification Technology Association, and the China Down Industry Association to create a comprehensive quality assurance system for various product categories [1] - The platform is introducing a digital labeling system for pre-packaged foods, allowing consumers to access detailed product information beyond physical labels, including manufacturer qualifications and quality certifications [7] - A "digital ID" system has been implemented for products like power banks and gas stoves, enabling consumers to view complete quality records by clicking on the "quality assurance" label [9] Group 2: AI and Consumer Support - An AI recommendation system has been introduced to help consumers select high-quality down jackets based on specific criteria such as fill power and warmth level [3] - JD.com collaborates with the China Down Industry Association to identify and label high-quality down products, providing consumers with additional assurance through the "China Down Association Recommended" mark [3][5] - The platform aims to educate consumers on product care and selection, enhancing their overall shopping experience [3]

Group 1 - The first "Product Digital ID" in China has been officially launched in Shenzhen, issued to Guangdong Pisen Electronics Co., Ltd. for one of its 3C certified power bank products [1] - The "Product Digital ID" is a unique QR code issued by the China Commodity Code Center, containing comprehensive key data about the product, including name, producer details, specifications, production date, and safety information, enabling traceability of product quality [1] - Consumers can scan the QR code to access product safety details, while regulatory bodies can efficiently trace the entire lifecycle of the product, enhancing quality assurance [1] Group 2 - Pisen Electronics has multiple power bank products that have received the "Product Digital ID," with a total of eight products certified, and the company is working on applying for more product categories [2] - The company specializes in the research, production, and sales of 3C smart mobile peripheral products, with an annual shipment of over ten million power banks, indicating strong market presence and competitiveness [2]