近期，羽绒服迎来销售旺季。有消费者反映，市场上"300元以下难购真羽绒服"，而一些高端品牌羽绒 服售价高达三四千元甚至更高。对此，记者采访了羽绒服生产成本、产品质量标准等方面的情况。 (责编：岳弘彬、牛镛) 祝炜估算，一件羽绒服，假设填充绒子含量90%的白鸭绒、填充量150克，羽绒原料成本在63元至83元 之间，加上面辅材料和人工，主要成本在126元至248元之间，再算上其他成本，一件羽绒服的合理售价 不太可能低于300元。 那么，低于300元的羽绒服会是什么情况？祝炜分析，如果没有质量问题，可能存在以下情况：几年前 的库存产品；填充量在100克以下的轻薄羽绒服、面辅材料基础款、儿童款；填充羽绒绒子含量为70% 或80%以及灰鸭绒合格品（灰鸭绒价格比白鸭绒略低）。 由于羽绒是内在填充材料，消费者很难直观辨别产品质量和真伪，不免给制假售假留下可乘之机。市场 监管总局相关负责人表示，下一步将推动在全国范围组织开展产品质量分级试点工作，依托构建科学规 范的分级评价体系，引导企业培育以技术、标准、品牌、质量等为重点的发展新优势，遏制低价低质非 理性竞争，促进消费增长。 （据新华社电） 《 人民日报 》（ 2025年1 ...

平湖市是全国最大的羽绒服装生产供应基地和全球羽绒服供应链中心，2024年，羽绒服出货量超3 亿件，产值突破500亿元。今年以来，平湖市市场监管局围绕打造区域质量竞争优势，以羽绒服质量分 级为突破口，联合国内权威检测机构等成立平湖羽绒服产业质量促进中心，聚焦绒子含量、蓬松度等5 项核心指标开展质量分级，首批23家企业6万余件羽绒服参与分级，为全国产品质量分级试点工作的推 广提供了良好的基层实践样本。 市场监管总局将总结相关领域产品质量分级成熟经验做法，研究选定民生关注的重点产品，推动在 全国范围内组织开展产品质量分级试点工作。同时，将依托构建科学规范的分级评价体系，引导企业培 育以技术、标准、品牌、质量等为核心的发展新优势，遏制低价低质非理性竞争，促进消费增长。 为营造公开透明、优质优价的市场环境，促进消费扩容提质，近年来，市场监管总局积极探索产品 质量分级工作，研究构建政府规范引导、行业组织推动、企业自愿参与、市场牵引驱动、消费便利透明 的产品质量分级体系。 据市说新语微信公众号消息，日前，市场监管总局指导浙江省市场监管局组织开展了"分级赋能·品 质焕新"——平湖市羽绒服产品质量分级成果发布活动，着力强化区域 ...

Group 1 - The core viewpoint of the news is the launch of a product quality grading initiative for down jackets in Pinghu City, aimed at enhancing regional brand development and promoting the down jacket industry [1] - The State Administration for Market Regulation (SAMR) is actively exploring a product quality grading system to create a transparent and high-quality market environment, which includes government guidance, industry organization promotion, voluntary enterprise participation, market-driven incentives, and consumer transparency [1] - Pinghu City is recognized as the largest down jacket production and supply base in China, with an expected shipment of over 300 million pieces and a production value exceeding 50 billion yuan in 2024 [1] Group 2 - The SAMR plans to summarize successful experiences in product quality grading and select key consumer products for nationwide pilot projects [2] - The initiative aims to establish a scientific and standardized grading evaluation system to guide enterprises in developing new advantages centered on technology, standards, brands, and quality, while curbing irrational low-price competition [2]

Core Insights - The State Administration for Market Regulation has guided the Zhejiang Provincial Market Regulation Bureau to launch the "Graded Empowerment · Quality Renewal" event, focusing on enhancing regional brand development and advancing product quality grading practices in the down jacket industry [1] Industry Overview - Pinghu City is recognized as the largest down jacket production and supply base in China and a global supply chain center, with expected shipments exceeding 300 million units and a production value surpassing 50 billion yuan in 2024 [1] - The Pinghu Market Regulation Bureau has established the Pinghu Down Jacket Industry Quality Promotion Center in collaboration with domestic authoritative testing institutions, focusing on five core quality indicators such as down content and fluffiness [1] Quality Grading Initiative - The first batch of 23 enterprises with over 60,000 down jackets participated in the quality grading initiative, providing a practical sample for promoting national product quality grading pilot work [1] - The State Administration for Market Regulation is actively exploring product quality grading, aiming to create a system that includes government guidance, industry organization promotion, voluntary enterprise participation, market-driven incentives, and consumer transparency [1] Future Directions - The next steps involve summarizing successful experiences in product quality grading, selecting key consumer-focused products, and promoting nationwide pilot projects for product quality grading [1] - The initiative aims to establish a scientific and standardized grading evaluation system to guide enterprises in developing new advantages centered on technology, standards, brands, and quality, while curbing irrational competition based on low prices and low quality [1]