平湖市是全国最大的羽绒服装生产供应基地和全球羽绒服供应链中心，2024年，羽绒服出货量超3 亿件，产值突破500亿元。今年以来，平湖市市场监管局围绕打造区域质量竞争优势，以羽绒服质量分 级为突破口，联合国内权威检测机构等成立平湖羽绒服产业质量促进中心，聚焦绒子含量、蓬松度等5 项核心指标开展质量分级，首批23家企业6万余件羽绒服参与分级，为全国产品质量分级试点工作的推 广提供了良好的基层实践样本。 市场监管总局将总结相关领域产品质量分级成熟经验做法，研究选定民生关注的重点产品，推动在 全国范围内组织开展产品质量分级试点工作。同时，将依托构建科学规范的分级评价体系，引导企业培 育以技术、标准、品牌、质量等为核心的发展新优势，遏制低价低质非理性竞争，促进消费增长。 为营造公开透明、优质优价的市场环境，促进消费扩容提质，近年来，市场监管总局积极探索产品 质量分级工作，研究构建政府规范引导、行业组织推动、企业自愿参与、市场牵引驱动、消费便利透明 的产品质量分级体系。 据市说新语微信公众号消息，日前，市场监管总局指导浙江省市场监管局组织开展了"分级赋能·品 质焕新"——平湖市羽绒服产品质量分级成果发布活动，着力强化区域 ...

央视网消息：据市说新语微信公众号消息，日前，市场监管总局指导浙江省市场监管局组织开展了"分 级赋能·品质焕新"——平湖市羽绒服产品质量分级成果发布活动，着力强化区域品牌建设，加快推进产 品质量分级实践探索，推动羽绒服产业发展。 市场监管总局将总结相关领域产品质量分级成熟经验做法，研究选定民生关注的重点产品，推动在全国 范围内组织开展产品质量分级试点工作。同时，将依托构建科学规范的分级评价体系，引导企业培育以 技术、标准、品牌、质量等为核心的发展新优势，遏制低价低质非理性竞争，促进消费增长。 为营造公开透明、优质优价的市场环境，促进消费扩容提质，近年来，市场监管总局积极探索产品质量 分级工作，研究构建政府规范引导、行业组织推动、企业自愿参与、市场牵引驱动、消费便利透明的产 品质量分级体系。 平湖市是全国最大的羽绒服装生产供应基地和全球羽绒服供应链中心，2024年，羽绒服出货量超3亿 件，产值突破500亿元。今年以来，平湖市市场监管局围绕打造区域质量竞争优势，以羽绒服质量分级 为突破口，联合国内权威检测机构等成立平湖羽绒服产业质量促进中心，聚焦绒子含量、蓬松度等5项 核心指标开展质量分级，首批23家企业6万余件羽 ...

Core Insights - The State Administration for Market Regulation has guided the Zhejiang Provincial Market Regulation Bureau to launch the "Graded Empowerment · Quality Renewal" event, focusing on enhancing regional brand development and advancing product quality grading practices in the down jacket industry [1] Industry Overview - Pinghu City is recognized as the largest down jacket production and supply base in China and a global supply chain center, with expected shipments exceeding 300 million units and a production value surpassing 50 billion yuan in 2024 [1] - The Pinghu Market Regulation Bureau has established the Pinghu Down Jacket Industry Quality Promotion Center in collaboration with domestic authoritative testing institutions, focusing on five core quality indicators such as down content and fluffiness [1] Quality Grading Initiative - The first batch of 23 enterprises with over 60,000 down jackets participated in the quality grading initiative, providing a practical sample for promoting national product quality grading pilot work [1] - The State Administration for Market Regulation is actively exploring product quality grading, aiming to create a system that includes government guidance, industry organization promotion, voluntary enterprise participation, market-driven incentives, and consumer transparency [1] Future Directions - The next steps involve summarizing successful experiences in product quality grading, selecting key consumer-focused products, and promoting nationwide pilot projects for product quality grading [1] - The initiative aims to establish a scientific and standardized grading evaluation system to guide enterprises in developing new advantages centered on technology, standards, brands, and quality, while curbing irrational competition based on low prices and low quality [1]