Core Viewpoint - Starbucks China officially announced a price reduction for several products, focusing on the non-coffee beverage market to enhance customer experience throughout the day [2][11]. Pricing Strategy - Starting June 10, Starbucks will reduce prices on several key products, including Frappuccino, iced tea, and tea lattes, with an average price drop of 5 yuan for large sizes, bringing prices down to a minimum of 23 yuan [2][11]. - The price adjustment aims to cater to varying consumer demands during different times of the day, particularly for non-coffee beverages in the afternoon [11][12]. Market Context - The announcement comes amid a competitive landscape where multiple coffee brands, including Luckin Coffee, have introduced limited-time price promotions [14][15]. - Luckin Coffee recently offered a promotional price of 6.9 yuan for many products, highlighting the ongoing price competition in the coffee market [15][17]. Future Plans - Starbucks China indicated that the pricing strategy for non-coffee products may evolve based on customer feedback, suggesting potential for future adjustments [12]. - The company plans to continue innovating in the non-coffee segment, with new product launches, including a collaboration with Disney featuring new iced tea flavors [22]. Performance Metrics - In the second quarter of fiscal year 2025, Starbucks China reported revenues of approximately 740 million USD, reflecting a year-on-year growth of 5% [20]. - As of the end of the second quarter, Starbucks China operated 7,758 stores, covering over 1,000 county-level markets [20].

全文共853字，阅读大约需要2分钟 北京朝阳大悦城苹果直营门店工作人员表示，目前iPhone 16全系列产品并未接到任何调价通知，售价均为发行价，但可以享受 24期免息政策。 长期从事苹果生意的黄牛告诉贝壳财经记者，从5月10日中午开始，iPhone 16 Pro的收货价突然下跌，降价幅度在1000元左右， iPhone 16 Pro Max降价幅度大约在几百元，没有iPhone 16 Pro系列降价幅度大。 据中国新闻周刊，苹果"主动"打折似乎已成常态，频率也在加快。"你不买我不买，下月还能降800"，网友的调侃在iPhone 16系 列上多次成真。 "你不买我不买，下月还能降800"，网友的调侃在iPhone 16系列上多次成真。 近日，"苹果再次降价降幅超1000元"的话题登上微博热搜第一位。有消息称，苹果向渠道商下发调价通知。 具体来看，苹果iPhone 16 Pro Max所有容量版本降价160美元，对应1313.06元人民币；iPhone 16 Pro的128GB版本降价176美元， 对应1445.27元人民币，其他版本同样降价160美元。今年的"6·18"活动将于5月13日开始，有渠道商认为苹果 ...