以下文章来源于融中财经 ，作者吕敬之 融中财经 . 中国领先的股权投资与产业投资媒体平台。聚焦报道中国新经济发展和创新投资全产业链。通过全媒体资讯平台、品牌活动、研究服务、专家咨询、投资 顾问等业务，为政府、企业、投资机构提供一站式专业服务。 进入重整自救模式。 文 ｜ 吕敬之 编辑 ｜ 吾人 来源｜ 融中财经（ID：thecapital） 封面来源 ｜ Unsplash 一个老牌啤酒厂商，也开始了破产重整的自救之路。 近日，山东泰山啤酒股份有限公司被泰安市泰山区人民法院依法裁定受理破产重整申请，正式进入司法重整程序。 公司管理层强调，泰山啤酒的困境不在于产品，也不在于市场，而是历史积压的沉重债务包袱，进入重整程序后，公司将暂时摆脱债务困扰，将有限的资 金和全部管理精力，重新聚焦于生产经营，更好地为消费者服务。 据法院审理查明，截至2025年10月31日，经审计确认，泰山啤酒资产总计约6.22亿元，负债总额约6.63亿元，资产负债率达106.63%。泰山区人民法院经 审查认为，泰山啤酒已不能清偿到期债务，且资产不足以清偿全部债务，明显缺乏清偿能力，具备破产原因，同时具备重整价值与可能性，故依照《中华 人民共和 ...

Core Viewpoint - Shandong Taishan Brewery has entered bankruptcy reorganization due to historical debt burdens, marking a critical phase in its efforts to revive and transform its business model amidst industry challenges [4][5][6]. Group 1: Bankruptcy Reorganization - The court has accepted the bankruptcy reorganization application of Shandong Taishan Brewery, with total assets of approximately 622 million and total liabilities of about 663 million, resulting in a debt-to-asset ratio of 106.63% [5][6]. - The management emphasizes that the company's difficulties stem from historical debt rather than product or market issues, and the reorganization will allow a focus on production and consumer service [5][6]. - The reorganization process provides a "protection period" where the company can avoid asset seizures and maintain basic operations while developing a debt repayment and business restructuring plan [7]. Group 2: Historical Context and Market Position - Founded in 1952, Taishan Brewery has evolved from a local state-owned brewery to a national leader in the fresh beer segment, leveraging local resources and traditional brewing techniques [9][10]. - The introduction of the "7-day short shelf life" fresh beer in 2013 marked a significant shift, allowing the company to capture a niche market and achieve substantial growth, even during challenging times like the pandemic [10][11]. - The brand's deep integration with local culture and consistent quality has helped it build a loyal customer base, with a repurchase rate of over 60% [11][12]. Group 3: Transformation Strategies - The reorganization is seen as a proactive step for traditional breweries facing pressures from market saturation and changing consumer preferences, aiming for a systematic overhaul [15][16]. - High-end product innovation and channel restructuring are critical for breaking away from low-margin, high-inventory models, with Taishan Brewery successfully transitioning to a fresh beer market that aligns with health and personalization trends [15][16]. - The establishment of a direct-to-consumer model and a robust supply chain has enabled the brewery to enhance customer engagement and operational efficiency, setting a precedent for other traditional breweries [16][17]. Group 4: Future Prospects - The reorganization is viewed as a new starting point for Taishan Brewery, with potential to expand into new consumption scenarios and partnerships, leveraging its established product strength and regional connections [18].

进入重整自救模式 作者 | 吕敬之 来源 | #融中财经 一个老牌啤酒厂商，也开始了破产重整的自救之路。 近日，山东泰山啤酒股份有限公司被泰安市泰山区人民法院依法裁定受理破产重整申请，正式进入司法 重整程序。 公司管理层强调，，泰山啤酒的困境不在于产品，也不在于市场，而是历史积压的沉重债务包袱，进入 重整程序后，公司将暂时摆脱债务困扰，将有限的资金和全部管理精力，重新聚焦于生产经营，更好地 为消费者服务。 泰山啤酒的处境，折射出众多区域性传统酒企在行业深度调整中的共同挑战：当啤酒消费从"量"转 向"质"，从工业拉格迈向精酿、原浆与高端化，老品牌若不能同步完成产品革新、渠道重构与治理升 级，即便拥有忠实用户和优质产能，也可能被沉重的历史负担拖入困局。它的重整，不仅是一次财务修 复，更是一场关乎转型路径的深度实验。 在中国啤酒产业迈向高质量发展的新阶段，老牌厂商究竟该如何破茧重生？ 宣布破产重整 泰山啤酒，启动破产重整。 近日，山东省泰安市泰山区人民法院作出《民事裁定书》，依法受理山东泰山啤酒股份有限公司的破产 重整申请，企业正式进入司法重整程序。 据法院审理查明，截至2025年10月31日，经审计确认，泰山啤酒 ...