以下文章来源于融中财经 ，作者吕敬之 融中财经 . 中国领先的股权投资与产业投资媒体平台。聚焦报道中国新经济发展和创新投资全产业链。通过全媒体资讯平台、品牌活动、研究服务、专家咨询、投资 顾问等业务，为政府、企业、投资机构提供一站式专业服务。 进入重整自救模式。 文 ｜ 吕敬之 编辑 ｜ 吾人 来源｜ 融中财经（ID：thecapital） 封面来源 ｜ Unsplash 一个老牌啤酒厂商，也开始了破产重整的自救之路。 近日，山东泰山啤酒股份有限公司被泰安市泰山区人民法院依法裁定受理破产重整申请，正式进入司法重整程序。 公司管理层强调，泰山啤酒的困境不在于产品，也不在于市场，而是历史积压的沉重债务包袱，进入重整程序后，公司将暂时摆脱债务困扰，将有限的资 金和全部管理精力，重新聚焦于生产经营，更好地为消费者服务。 据法院审理查明，截至2025年10月31日，经审计确认，泰山啤酒资产总计约6.22亿元，负债总额约6.63亿元，资产负债率达106.63%。泰山区人民法院经 审查认为，泰山啤酒已不能清偿到期债务，且资产不足以清偿全部债务，明显缺乏清偿能力，具备破产原因，同时具备重整价值与可能性，故依照《中华 人民共和 ...

Core Viewpoint - Shandong Taishan Brewery Co., Ltd. has entered bankruptcy reorganization due to heavy historical debt burdens, not product or market issues, aiming to refocus on production and consumer service [5][7][14]. Group 1: Bankruptcy Reorganization - The court has accepted the bankruptcy reorganization application for Taishan Brewery, with total assets of approximately 622 million and total liabilities of about 663 million, resulting in a debt-to-asset ratio of 106.63% [7][9]. - The reorganization process will provide a "protection period" for the company, allowing it to avoid asset seizures and maintain basic operations while developing a debt repayment and business restructuring plan [9][19]. - This reorganization is seen as a strategic choice to address long-term financial risks and is crucial for the brand's survival and industry transformation [9][19]. Group 2: Company History and Market Position - Founded in 1952, Taishan Brewery became a popular local brand, modernizing in the 1990s and maintaining a strong market presence in Shandong [11][12]. - The company successfully pivoted to high-end fresh beer with the launch of Taishan Raw Beer in 2013, emphasizing freshness and quality, which resonated with evolving consumer preferences [12][14]. - Despite challenges, Taishan Brewery's core assets, including brand recognition and loyal customer base, remain strong, indicating potential for recovery post-reorganization [14][19]. Group 3: Industry Context and Transformation Strategies - The Chinese beer industry is undergoing significant transformation, with traditional brands facing pressure from market saturation and changing consumer preferences [16][18]. - Taishan Brewery's shift to high-end products and direct-to-consumer sales models serves as a potential blueprint for other regional breweries seeking to adapt [18][19]. - The modernization of supply chain capabilities and organizational structures is essential for traditional breweries to thrive in a competitive landscape [18][19].