Group 1 - The opening of Hema Fresh's new store in Beijing's Jiugong Vanke Plaza attracted over 20,000 visitors on its first day, filling a gap for high-quality fresh supermarkets in the area [1] - The store covers nearly 3,000 square meters and offers over 5,000 product varieties, catering to the increasing demand for high-quality living among local residents [1] - Hema Fresh's North China regional manager emphasized the careful consideration of the store's location due to the dense population and significant consumption potential in Jiugong Town [1] Group 2 - Hema Fresh is implementing a "direct sourcing + order agriculture" model, establishing multiple "Hema Villages" in the Beijing-Tianjin-Hebei region to deliver high-quality local agricultural products directly to consumers [2] - This initiative shortens the supply chain and ensures product freshness while effectively promoting the upgrade of the agricultural industry chain [2]

Core Insights - The company is actively enhancing its supply chain and logistics to meet the increased demand for fresh produce and seafood during the holiday season [1][2] Group 1: Supply Chain Innovations - The company has implemented a "direct procurement + order agriculture" model, collaborating with over 20 major agricultural production areas to secure a daily supply that is 1.5 times higher than usual [1] - For seasonal fruits like pomegranates and oranges, the company ensures that products are harvested and delivered within 24 hours, improving freshness by 30% compared to previous practices [1] Group 2: Product Offerings and Quality Assurance - The company has prepared various seafood packages featuring local specialties such as Panjin river crabs and grass shrimp, supported by a 70,000 square meter smart cold storage facility that maintains a loss rate of below 5% [2] - A total of 2,000 tons of frozen beef and lamb, along with 3,000 tons of seafood, have been pre-stocked to meet diverse customer needs [2] Group 3: Safety and Pricing Measures - Daily pesticide residue testing is conducted on incoming fruits and vegetables, with immediate removal of any non-compliant products to ensure market safety [2] - The company monitors agricultural product prices in real-time, successfully reducing the prices of essential vegetables like potatoes and cabbages by 5% compared to normal levels [2]