产能地狱
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影石刘靖康回应“饥饿营销”:扩产能需要时间,算幸福的烦恼
Xin Lang Cai Jing· 2025-12-25 07:53
新浪科技讯 12月25日下午消息,今日,《罗永浩的十字路口》第十五期上线,对话嘉宾是影石Insta360 创始人刘靖康。 当被问及是否遭遇过"产能地狱"事件,刘靖康表示,基本上我们后面有一些上市标准,就像日产能到多 少,综合良率到多少,备货多少才上市。就不会说现在产能没提上来就急着上市,产能爬坡有个过程, 因为每个项目难度不一样,它的过程和程度不一样,但是基本上有个标准,达到一定程度才会上市。 新浪科技讯 12月25日下午消息,今日,《罗永浩的十字路口》第十五期上线,对话嘉宾是影石Insta360 创始人刘靖康。 当被问及是否遭遇过"产能地狱"事件,刘靖康表示,基本上我们后面有一些上市标准,就像日产能到多 少,综合良率到多少,备货多少才上市。就不会说现在产能没提上来就急着上市,产能爬坡有个过程, 因为每个项目难度不一样,它的过程和程度不一样,但是基本上有个标准,达到一定程度才会上市。 刘靖康还提到,经常有人骂我们饥饿营销,因为扩产能它是需要一个时间的。然后就发现最后你供不上 货,你的消费者骂你。但是这算幸福的烦恼,总比有库存好。(罗宁) 责任编辑:何俊熹 刘靖康还提到,经常有人骂我们饥饿营销,因为扩产能它是需 ...
5000元定金可报销,小米YU7订单遭多家友商“截胡”!蔚来、智界、极氪统统出手
21世纪经济报道· 2025-06-30 15:08
Core Viewpoint - Xiaomi's YU7 electric vehicle has achieved impressive initial sales figures, but the company faces significant challenges related to production capacity and delivery timelines, which competitors are exploiting to attract potential customers away from Xiaomi [1][12][17]. Group 1: Sales Performance - Xiaomi's YU7 received over 20,000 orders within 3 minutes, 28.9 million orders in 1 hour, and 240,000 orders in 18 hours, indicating strong market demand [1][12]. - In the first 9 months of entering the automotive market, Xiaomi delivered 135,000 vehicles, showcasing a rapid entry into the industry [3]. Group 2: Production Challenges - The delivery timelines for the YU7 are lengthy, with the standard version taking up to 57 weeks and the Max version up to 33 weeks, which exceeds industry standards [2][5]. - Xiaomi's current production capacity is insufficient to meet the overwhelming demand, leading to a backlog of orders that could extend delivery times into 2027 [12][13]. Group 3: Competitive Landscape - Competitors like NIO, Zeekr, and others have initiated "cut-off" strategies to attract YU7 customers by offering to reimburse deposits for those who switch to their brands [6][8]. - Various brands are actively promoting incentives for YU7 customers, such as deposit reimbursements and additional services, to lure them away during the long waiting period [6][7][8]. Group 4: Future Production Plans - Xiaomi is taking steps to enhance production capacity, including acquiring land for a new factory in Beijing and planning additional facilities in Wuhan and Shanghai [14][15][16]. - The company aims to avoid the "production hell" that Tesla experienced by rapidly scaling its manufacturing capabilities to meet demand [11][17].