Group 1: Historical Significance - The "North Silk Road" serves as a trade route and cultural bridge, connecting ancient Chang'an to Northeast Asia, with its core segment located in today's Baishan City, Jilin Province [12][13] - Baishan City, known for its rich natural resources, has historically facilitated the exchange of goods like ginseng and pine nuts, contributing to cultural interactions with countries like Japan and Silla [12][15] Group 2: Ginseng Market Dynamics - The Wanliang Changbai Mountain Ginseng Market is recognized as the world's largest national-level ginseng trading market, with a trading volume of 59.5 million pounds of fresh ginseng and a revenue of 2.41 billion RMB in 2024 [16][17] - The market has transitioned from selling raw materials to high-value products, with companies like Daziran Bioengineering Co. focusing on deep processing, achieving prices of 35,000 RMB per kilogram for ginsenosides [17][18] Group 3: Cultural Exchange and Tourism - The region has become a global tourism destination, leveraging its natural attractions and cultural heritage, including the unique ginseng harvesting customs recognized as a national intangible cultural heritage [19][20] - Initiatives to enhance the international visitor experience include bilingual services and cultural activities, promoting the integration of ginseng culture with tourism [19][20]

Core Viewpoint - The establishment of the Jilin Changbai Mountain Ginseng Exhibition and Sales Experience Center in Eurasia Mall aims to provide a new cultural consumption experience centered around ginseng, promoting health and wellness through immersive consumer engagement [1]. Group 1: Center Overview - The exhibition center covers an area of 3,500 square meters and features products from 17 well-known companies, showcasing over 1,000 types of ginseng products, ranging from traditional health supplements to innovative cosmetics and health products [3]. - The center is designed to meet the diverse needs of different consumer groups, enhancing convenience and trust in purchasing authentic Changbai Mountain ginseng products [3]. Group 2: Promotional Activities - To attract more consumers, the center has launched a series of promotional activities, including gifts for cash purchases over 128 yuan starting April 29, and exclusive discounts for users of the Yunshan Pay app from April 15 to May 31 [5]. - A health product tasting event will be held from May 1 to 3, allowing consumers to experience various ginseng-related products for free [5]. Group 3: Services and Expert Consultation - The center offers a one-stop service that includes cultural knowledge dissemination, wholesale and retail, personalized customization, and health food recommendations [6]. - From April to June, the center will host traditional Chinese medicine experts for free health consultations every Saturday and Sunday, providing professional wellness advice and health diagnostics [6]. Group 4: Industry Development Initiatives - The establishment of the center is part of a broader initiative by Chaoyang District to promote the "Ginseng-Deer-Fungi" specialty industry, with plans for additional exhibition centers and promotional activities at major trade fairs [6]. - The district aims to optimize the industrial layout and enhance the quality and efficiency of the "Ginseng-Deer-Fungi" specialty industry through structured organizational efforts [6].