（来源：辽宁日报） 转自：辽宁日报 库房内存放 着各种药材，徐等一向记者展示威灵仙的根茎。 本报记者 候森 摄 2025年秋，村民在分拣黄精。 清原县委宣传部供图 本报记者 张晓丽 候森 雪落辽东，山峦静默。风过时，枝上残雪簌簌而落，如一卷徐徐铺展的宋人水墨。 看久了，便觉得这山有脉搏，沉缓地跳动着，在冻土之下，在深泉之中。它有记忆，将千百年的云雾雨雪、鸟兽踪迹乃至人的足印与体温，都一层层压进岩 层的年轮里。钟灵毓秀，山水育人。在这般如画又深邃的大山褶皱里，不仅藏蕴着自然的丰厚馈赠，更于无声处，将它的魂魄与法则悄悄烙进了山里人的生 命轨迹中。 从13岁起，徐等一就生活在这里，与山开始了一场长达半个世纪的对话。 一 像大多数依山而建的村落一样，辽宁清原满族自治县椽子沟村的农田呈分散、不规则状，顺着山势的起伏挂在坡上，窝在沟里。沿着蜿蜒如肠的山路进村， 冬日的景象统一而纯净——田地被皑皑白雪覆盖，形成一片柔软而连绵的白色波浪，无从判断其下酣睡着的是哪种药材的根茎；少数地里，成捆的玉米秸秆 堆成塔形，似乎在提示着传统作物在这里尚未完全退场。 "那些地种着玉米，其实很多是为了倒茬。不少中药材，像人参、龙胆，不能重茬种 ...

#人参喂猪牛奶浇地是否有点暴殄天物了#【中听评论：人参喂猪，牛奶浇地，噱头背后，价值几何？】 #牛奶灌溉草莓卖出天价关键好不好吃#人还没上人参，猪先吃上了。2月24日，"为了一道菜喂猪吃了一 年人参"冲上热搜。2月25日，"牛奶灌溉草莓卖出360元天价"冲上热搜。人参喂猪，牛奶浇地，是不是 有点暴殄天物了？ 先说人参喂猪这事，人参中的主要活性成分是人参皂苷，猪是只有一个胃的杂食动物，对人参皂苷的直 接吸收率并不高。大部分皂苷会在消化道中被分解或随粪便排出。这更像是为了流量，而制造的一个行 为艺术。 再说给草莓喝牛奶。鲜奶大约5元一斤，浇一次地要800斤鲜奶，成本约4000元。从种下草莓到最终收 获，需要浇多少次地？算下来，光是牛奶一项，就需要巨额费用，恐怕最终卖的草莓连牛奶的成本都收 不回。 互联网时代，总是不乏这类营销。它让公众的焦点从"农产品好不好吃"偏移到了"故事够不够离谱"。长 此以往，踏实种地、科学养殖的老实人会被边缘化，而善于编故事、造噱头的投机者却占据着C位。 当农业不再关注如何让普通人吃得更好、更放心，而是绞尽脑汁如何让少数人吃得更"贵"、更"奇"，这 就背离了振兴农业的初衷。#牛奶灌溉草莓卖 ...

Core Viewpoint - The signing ceremony for the construction of a ginseng processing base in Ning'an City, Heilongjiang Province, marks a strategic collaboration between local government and Yiling Pharmaceutical, aiming to leverage local medicinal herb resources for industry development [1][2]. Group 1: Company Insights - Yiling Pharmaceutical's Vice General Manager expressed gratitude for the support from the Ning'an municipal government, highlighting the collaboration as a strategic move to enhance the company's presence in high-quality medicinal herb regions [2]. - The company aims to utilize Ning'an's resource advantages and policy support to strengthen its core competitiveness in specialty products like ginseng, promoting value chain upgrades [2]. Group 2: Industry Development - The project is seen as a significant milestone in the development of the medicinal herb industry in Ning'an, showcasing a partnership between government and enterprise to foster high-quality industry growth [2]. - The local government emphasizes a service-oriented approach to support businesses, viewing them as valuable assets for development and focusing on creating an optimal business environment for investment and growth [2].

Core Viewpoint - The event showcasing Jilin's "Ji" products in Beijing represents a successful integration of local resources with national market strategies, contributing to the New Year consumption market and enhancing cooperation between local and central enterprises [9]. Group 1: Event Overview - The "Ji" product event took place from February 2 to 4, highlighting the rich agricultural products of Jilin [1]. - Organized by Jilin's "Ji" product high-quality development task force and supported by major central enterprises like COFCO and China Logistics Group, the event aims to implement the "Ji products go out of the province" strategy [3]. Group 2: Market Demand and Product Offering - The event addressed the upgraded consumer demand for healthy, distinctive, and high-quality New Year goods, featuring over 200 "Ji" star products from nearly 40 Jilin enterprises [5]. - The diverse product range included staple foods like Jilin rice and fresh corn, as well as health products such as ginseng and deer products, catering to varied consumer preferences [5]. Group 3: Innovative Consumption Experience - An innovative "product + experience" model was introduced, integrating food tasting into the event and extending the consumption experience to enterprise canteens [5][7]. - This approach enhanced brand recognition and created a deeper emotional connection with consumers, driving new consumption growth through immersive experiences [7]. Group 4: Long-term Cooperation Mechanism - The event aimed to establish a long-term mechanism for production and sales connections, facilitating direct dialogue and cooperation between local producers and central enterprises [7][8]. - This short-chain connection model improves circulation efficiency and fosters a positive cycle of immediate market feedback and continuous supply optimization [8].

Core Insights - The "马上吉市" New Year goods fair at Changchun Airport T2 terminal aims to enhance the travel experience during the Spring Festival and winter tourism season by creating an immersive shopping environment with local cultural elements and warm services [1][3]. Group 1: Event Overview - The fair features a theme of "马上吉市" and includes an immersive experience area designed with traditional cultural elements such as arches, fans, lanterns, and plum blossoms, creating a festive atmosphere suitable for the airport's high traffic [3]. - Employees are dressed in traditional Northeast Chinese attire, enhancing the regional cultural representation and improving the overall shopping experience for travelers [3]. Group 2: Product Offerings - The fair emphasizes a "branding, specialization, and localization" approach, featuring 12 stalls with 6 quality local specialty vendors [5]. - The product range caters to all age groups, including creative products like Northeast tiger toys for children, health supplements like ginseng and deer antler for older travelers, and various local souvenirs from Jilin [5]. Group 3: Service Enhancements - The fair introduces a range of thoughtful services, including "love boxes" that provide emergency items such as reading glasses and first aid kits for travelers [5]. - A "customer mailing" service is available to assist travelers with heavy shopping loads, along with free packaging and greeting card writing services, addressing the practical needs of travelers sending gifts [5]. Group 4: Future Plans - Changchun Airport plans to continue focusing on passenger needs, leveraging its resources to enhance the uniqueness of commercial spaces and showcase local specialties and customs [5]. - The airport aims to explore new retail and service models to create a more comfortable, enjoyable, and convenient shopping environment for travelers [5].

Core Insights - The event "Jizihua" specialty products national tour in Hangzhou aims to promote high-quality products from Jilin province, enhancing market presence and consumer engagement in the region [1][4] Group 1: Event Overview - The event is co-hosted by the Jilin "Jizihua" specialty industry high-quality development task force and Hangzhou Lianhua Huashang Group, featuring 35 exhibitors from Jilin with hundreds of specialty products [1] - The exhibition is designed to create a bridge for production and sales connections, facilitating a surge in purchasing activity ahead of the Spring Festival [1][4] Group 2: Product Highlights - Featured products include colorful varieties of fresh corn, such as purple and yellow sweet corn, which are rich in anthocyanins and can be eaten raw [2] - Other notable offerings include high-quality mushrooms and nuts, with a focus on the unique flavors and health benefits of Jilin's agricultural products [2][3] Group 3: Strategic Partnerships - The event emphasizes strategic cooperation and production-sales matching, with Jilin companies presenting their products and innovations to potential partners [4] - A supply chain agreement was signed between Lianhua Huashang Group and Jilin enterprises, aiming for regular and large-scale development of Jilin products in Zhejiang [5] Group 4: Future Prospects - The collaboration is expected to enhance the brand and standardization of Jilin agricultural products, creating a stable market influence in the Yangtze River Delta region [6] - The event will continue until February 8, allowing consumers to experience authentic Jilin flavors and products [6]

Core Viewpoint - The proposal submitted by 彭健铭 addresses the contradiction between the need to prevent the "non-grain" use of arable land and the development of specialty agriculture, emphasizing the importance of integrating these aspects for sustainable agricultural practices in southern China [1][2]. Group 1: Proposal and Policy Response - 彭健铭's proposal suggests managing shallow-rooted crops on undamaged arable land as arable land, and including crops like bananas in the arable land management scope, promoting intercropping of grain and oil crops in orchards [2]. - The proposal received a positive response from national ministries, with several recommendations reflected in the latest policies issued by the Ministry of Natural Resources and the National Forestry and Grassland Administration [1][2]. Group 2: Implementation and Impact - The new regulations allow for the recognition of undamaged arable land used for growing vegetables, shallow-rooted crops, and medicinal herbs, while also permitting temporary adjustments for fruit and tea trees based on actual usage [2]. - The implementation of these regulations provides clearer institutional support for the development of specialty agriculture in southern and southwestern regions, alleviating the dilemma faced by farmers between preserving arable land and ensuring their livelihoods [2]. Group 3: Democratic Process and Policy Development - The journey from field research to proposal submission, and from ministerial response to policy implementation exemplifies the concept of "consultative democracy" in action, highlighting the positive interaction between democratic processes and policy formulation in China [3].

Core Viewpoint - The collaboration between Guangdong and Jilin provinces in agricultural sectors is deepening, showcasing a successful model of inter-provincial cooperation that enhances product exchange and market integration, particularly through events like the Jilin Winter Agricultural Expo [1][4][50]. Group 1: Event Highlights - The 16th Jilin (Changchun) Winter Agricultural Expo will take place from February 6-9, featuring numerous Guangdong enterprises presenting high-quality agricultural products to the Northeast [3][4]. - In 2023, Jilin selected 45 agricultural enterprises to showcase over 400 "Jilin brand" agricultural products, achieving a sales revenue of 207,400 yuan and a procurement intention of 31.462 million yuan during a promotional event in Shenzhen [17][19]. - The 21st China International Agricultural Products Trade Fair saw Jilin's 38 enterprises present nearly 500 agricultural products, generating a sales revenue of 1.37 million yuan and a signing amount of 36.87 million yuan [21][22]. Group 2: Cooperation Development - The cooperation between Guangdong and Jilin began with top-level design and has evolved into practical actions, with a focus on deepening strategic alignment and resource sharing [8][10]. - The "Four Shares" model proposed by Jilin includes sharing market systems, production workshops, storage cloud warehouses, and research platforms, aiming for deeper resource integration and cost control [34][35]. - The collaboration has transitioned from mere policy promotion to joint construction of bases, mutual recognition of standards, and brand co-development, marking a significant shift in partnership dynamics [12][13]. Group 3: Future Prospects - Looking ahead, the collaboration is expected to reach higher levels and broader fields, with events like the "Jilin Quality Livestock Products Spring Festival" in Shenzhen and Guangdong's participation in the 16th Jilin Winter Agricultural Expo [46][48]. - The ongoing efforts aim to create a sustainable and vibrant agricultural cooperation model that benefits both provinces, enhancing the quality of agricultural modernization [50].

在中华滋补文化的长河中，人参始终占据着举足轻重的地位。从古代医书中的"百补之王"记载，到现代 餐桌上的养生食材，人参的价值历经千年沉淀，愈发被人们所珍视。而红参，作为人参的炮制珍品，以 其温润的特质和丰富的营养，成为滋补领域的重要选择。长森源红参浸膏，植根于长白山的优质生态， 融合传统工艺与现代科技，将红参的精华浓缩于一瓶之中，为传统滋补品的现代化呈现写下了生动注 脚。 红参的诞生，是时光与工艺的共同成就。鲜人参性微凉，而经过炮制加工后的红参，性质转为温润，这 一转变让它摆脱了部分人群食用鲜参可能出现的不适，变得更适合四季调理。从成分来看，人参的核心 营养物质是人参皂苷，鲜人参中含有的人参皂苷种类约二十余种，而在加工成红参的过程中，一系列复 杂的化学反应使得人参皂苷种类增至四十余种，营养成分的丰富度得到显著提升。这种由鲜到红的蜕 变，不仅是形态和性质的改变，更是营养价值的一次升华，也让红参成为更具滋补潜力的食材。 优质的原料，需要精湛的工艺才能发挥其最大价值。长森源在红参加工工艺上，既传承了中国传统红参 文化的精髓，又融入了现代科技的创新元素。传统蒸参多采用笼屉高温蒸煮，这种方式虽然操作简便， 但容易造成营养 ...

Core Insights - The article emphasizes the evolution of consumer expectations from basic safety compliance to a demand for quality certainty and efficacy in food products, highlighting the importance of trust in brand value [1][4][41] Group 1: Traceability in Food Industry - The search index for "food traceability" keywords increased by 157.39% year-on-year in the first half of 2025, indicating a growing consumer interest in product origins and processing [2] - Companies like Nongfu Spring are pioneers in traceability practices, transforming their water source into a symbol of brand trust [2] - Major food brands, including McDonald's and KFC, have initiated traceability journeys, but face challenges in differentiating their offerings in a crowded market [2][4] Group 2: Evolution of Traceability - Traceability marketing has shifted from merely ensuring safety compliance to establishing quality certainty and efficacy stability, driven by consumer health demands and technological advancements [4][5] - The traceability system has evolved from simple information recording to a standardized carrier of product value, integrating into brand building, product innovation, and user delivery [4][5] Group 3: Role of Technology - The traceability system in functional foods is advancing from basic safety assurance to a standardized and refined approach, similar to the beauty industry’s control over active ingredients [9] - Brands are increasingly using digital traceability to provide comprehensive production data, ensuring that active ingredients remain effective through industrial processing [14][15] Group 4: Consumer Engagement - Over 60% of global consumers are willing to pay a premium for brands that transparently disclose ingredient sources and production details, indicating a strong demand for transparency [8] - The trend is particularly pronounced in functional foods, where traceability is becoming a key component of building technical barriers [8][9] Group 5: Supply Chain Management - The ultimate value of traceability lies in the ability to deepen and control the supply chain, transitioning from mere production capabilities to sustainable selling [39][40] - Companies are moving from passive procurement to active supply chain management, enhancing their ability to respond to consumer demands quickly [40] Group 6: Traditional Chinese Medicine and Modernization - The market for "medicinal food" is projected to exceed 500 billion yuan by 2025, driven by consumer demand for standardized and verified products [25][26] - Brands are constructing comprehensive traceability systems to address issues of origin confusion and safety in traditional Chinese medicine [27][29] Group 7: Geographic Branding - Geographic indicators are being transformed into tangible brand assets through traceability, allowing consumers to verify the authenticity and quality of regional products [37][38] - Successful case studies, such as the sales of birch juice from Yichun, demonstrate the effectiveness of deep traceability in building consumer trust [38]