Core Insights - AI technology is continuously enhancing Meitu's product capabilities, improving user experience and subscription revenue [1] - The subscription-based business model is showing strong growth, with a significant increase in paid user numbers and revenue contribution [2][3] Revenue Growth - In the first half of 2025, Meitu's subscription-based image and design product revenue grew by 45.2% year-on-year to 1.35 billion yuan, accounting for 74.2% of total revenue [1] - The number of paid subscription users reached approximately 15.4 million, a historical high, with a year-on-year increase of over 42% [1] User Engagement - The paid subscription penetration rate reached 5.5% in the first half of 2025, indicating a significant enhancement in user stickiness due to AI features [2] - Meitu's core products, such as Meitu Xiuxiu and Meiyan Camera, have maintained the top user scale in the Chinese image beautification and photography sectors for 19 consecutive half-year periods [1] Competitive Advantages - Meitu's success in the subscription model is attributed to its deep understanding of core advantages, creating competitive barriers [3] - The company has focused on vertical scene penetration, integrating AI technology deeply into the image field, which is difficult for cross-industry competitors to replicate [3] - Frequent AI feature updates have established a dynamic moat, allowing Meitu to maintain a leading position in the AI imaging sector [3] Global Reach - As of June 30, 2025, Meitu's global monthly active users reached 280 million, a year-on-year increase of 8.5% [4] - The company is expanding its application scenarios from lifestyle to productivity tools, with increasing awareness of paid tools among domestic and international users [4]