Core Viewpoint - Guojin Securities has initiated a "Buy" rating for Meitu with a target price of HKD 11.73, believing that the company has significant long-term growth potential despite concerns over AI general models overshadowing its narrative [2]. Group 1: Market Concerns and Company Response - The release of Google's Gemini 3 and Nano Banana Pro has raised market fears that AI general models may disrupt the positioning and business models of application vendors like Meitu [2]. - Meitu's management has expressed confidence in their ability to leverage vertical scenarios and user experience, asserting that they possess advantages over general model companies [2]. - Meitu's founder, Wu Xinhong, stated that their products will continue to evolve alongside large models, emphasizing that general models may not meet end-to-end needs in vertical scenarios like e-commerce design [2]. Group 2: Misconceptions About Meitu Products - The report identifies four major misconceptions about Meitu products: 1. Tolerance Rate Misconception: Meitu's expertise in portrait scenarios creates a barrier due to low tolerance for human facial features and expressions [3]. 2. Aesthetic Efficiency Misconception: Automatic and one-click editing cannot replace the creative value of third-party apps in self-pleasure aesthetic activities [3]. 3. Natural Language Interaction Misconception: Fine adjustments in beauty apps are more efficiently completed through functional buttons rather than natural language [3]. 4. Point Function Misconception: Meitu's products function as a comprehensive toolbox, integrating various features to meet diverse user needs [3]. Group 3: Growth Potential - Meitu's products, including Meitu Xiuxiu, Meiyan Camera, and RoboNeo, are expanding their reach across lifestyle and productivity tools [3]. - The combination of international expansion and productivity tools is expected to initiate a second growth curve for Meitu, enhancing ARPU through AI value-added features and changes in MAU structure [3]. - The company aims to increase the payment rate for tool-based apps to over 10% by leveraging their functional depth and social attributes [3].

近日，谷歌发布Gemini3及Nano Banana Pro大模型，再次引发市场担忧AI通用模型能力会逐渐外溢到应 用层，从而颠覆原本AI应用厂商的产业卡位与商业模式。围绕通用模型与垂类应用之争，以美图为代 表的影像AI应用厂商如何应对挑战，引发广泛讨论。 国金证券认为，AI 时代，美图这类"功能厚度+国民认知"足够深的工具软件仍具备难以颠覆的价值。其 最新报告指出，市场对美图产品存在四大认知误区：一是容错率误区，人像场景容错率低，人脸的五官 比例、动态表情等需契合用户审美预期，美图产品在人像场景的专业能力构成有效壁垒；二是审美提效 误区，用户修图行为本质上是自我愉悦的审美活动，自动修图、一键修图难以替代第三方APP的"审美 创作价值"；三是自然语言交互误区，美颜类APP常涉及人脸五官、轮廓、肤质等精细调整需求，借助 功能按钮界面往往能更快速、高效且精准地完成调整任务；四是点状功能误区，美图产品类似封装了成 熟工作流的影像类工具箱，裁切、调整、滤镜、人像美容、贴纸、社交分享等功能场景环环相扣，能够 满足用户各类深浅需求。 国金证券11月21日发布报告，首次给予美图"买入"评级，目标价11.73港元。国金认为， ...

Core Viewpoint - Morgan Stanley's latest report indicates that Meitu's overseas revenue growth is accelerating, reaffirming a "buy" rating with a target price of HKD 15.7 [1] Group 1: Revenue Growth - According to SensorTower data, Meitu's overseas revenue year-on-year growth rate increased from 28% in September to 39% in October [1] - The report anticipates that the overseas market will gradually become Meitu's primary revenue source, supporting the company's long-term growth [1] Group 2: Market Expansion - Meitu's global expansion began in 2013, capitalizing on the rapid rise of mobile internet and smartphone penetration, as well as the growing demand for image recording and beautification [1] - The company has achieved significant user and technological experience domestically, recognizing the vast potential of overseas markets [1] Group 3: User Engagement - As of June 30, 2025, Meitu's global monthly active users reached 280 million, a year-on-year increase of 8.5%, with 98 million users outside mainland China, reflecting a 15.3% growth [2] - The introduction of the AI Agent product RoboNeo has led to significant rankings, achieving first place in the Chinese and Spanish App Store category charts and the Vietnamese Google Play category chart [2] Group 4: Product Innovation - Meitu's products have been iterated rapidly, adapting to local demands and cultural nuances, resulting in "phenomenal" applications [2] - The AI features, such as "AI dressing" in Thailand, have driven the beauty camera to the top of app store rankings in 12 countries, including Thailand, Vietnam, Japan, Singapore, and Malaysia [2]

Core Points - Xiamen Meitu Network Technology Co., Ltd. has been recognized as a "2025 Artificial Intelligence Technology Innovation Enterprise" at the 2025 International Youth Innovation Conference for its technological innovations and applications in the field of artificial intelligence [2] Group 1 - In 2025, Meitu launched several AI features including AI dressing, AI flash, AI group photo, and image quality restoration, which helped its products like Meitu Xiuxiu, Beauty Camera, and Wink to consistently top overseas app stores [2] - Meitu's AI innovations also extend to productivity scenarios, with tools such as Meitu Design Studio, Kaipai, RoboNeo, WHEE, and Meitu Cloud Repair, effectively assisting related industries in reducing costs and improving efficiency [2] - The 2025 International Youth Innovation Conference serves as a significant platform for gathering global youth innovation forces and showcasing cutting-edge technological achievements, with awards aimed at recognizing outstanding enterprises that drive technological progress and have significant social impact [2]

Core Viewpoint - Meitu Inc. (01357) has seen a nearly 4% increase in stock price, attributed to high-frequency data indicating record overseas revenue in September and the launch of an AI design tool at the 2025 Zcool Design Week [1] Group 1: Financial Performance - As of the latest report, Meitu's stock price rose by 3.71% to HKD 9.23, with a trading volume of HKD 329 million [1] - In September, the combined revenue from Meitu's three core apps (Meitu Xiuxiu, Meiyan Camera, and Wink) grew by 38% year-on-year and 1% month-on-month [1] - Overseas revenue reached a new high, with a year-on-year increase of 56% and a month-on-month increase of 9%, while domestic revenue grew by 29% [1] Group 2: Strategic Developments - The launch of an AI design tool by Zcool, announced by Meitu's founder and CEO Wu Xinhong, aims to assist designers in building AI design workflows [1] - The company is actively advancing AI integration, which has shown effective results [1] - The fourth quarter is expected to enter a peak season for overseas holidays, prompting attention to future functional innovations and changes in high-frequency data [1]

Core Viewpoint - Meitu Company (01357) has seen a nearly 4% increase in stock price, currently at HKD 9.23, with a trading volume of HKD 329 million, driven by positive developments in AI design tools and strong revenue growth in both domestic and overseas markets [1] Group 1: Company Performance - As of October 28, 2023, Meitu's stock rose by 3.71% [1] - The company reported a significant revenue increase in September, with total income from its three core apps (Meitu Xiuxiu, Meiyan Camera, and Wink) growing by 38% year-on-year and 1% month-on-month [1] - Overseas revenue reached a new high, with a year-on-year increase of 56% and a month-on-month increase of 9%, while domestic revenue grew by 29% [1] Group 2: Industry Developments - The launch of an AI design tool by Zcool, announced by Meitu's founder and CEO Wu Xinhong, aims to assist designers in building AI design workflows [1] - The fourth quarter is expected to enter a peak season for overseas holidays, indicating potential for further revenue growth [1] - The company is making significant progress in integrating AI across its platforms, which is expected to enhance functionality and user engagement [1]

Core Viewpoint - Meitu Inc. has seen a nearly 4% increase in stock price, reaching HKD 9.23, with a trading volume of HKD 329 million, following the announcement of a new AI design tool at the 2025 Zcool Design Week [1] Financial Performance - In September, Meitu's three core apps generated a record high in revenue, with a year-on-year increase of 38% and a month-on-month increase of 1% [1] - Overseas revenue reached a new high, with a year-on-year growth of 56% and a month-on-month growth of 9%, while domestic revenue grew by 29% [1] Strategic Developments - The company is actively integrating AI into its operations, showing significant progress in this area [1] - The fourth quarter is expected to benefit from the overseas holiday peak season, with a focus on subsequent functional innovations and high-frequency data changes [1]

Core Viewpoint - Meitu Company (01357) saw a stock price increase of over 6%, reaching HKD 8.75 with a trading volume of HKD 150 million, driven by strong revenue growth in its apps [1] Revenue Performance - In September, the combined revenue of Meitu's apps (Meitu Xiuxiu, Meiyan Camera, and Wink) grew by 38% year-on-year and 1% quarter-on-quarter [1] - Overseas revenue showed significant growth, with a year-on-year increase of 56% and a quarter-on-quarter increase of 9% [1] - Domestic revenue also performed well, with a year-on-year growth of 29% [1] - For the third quarter, the global combined revenue of the apps increased by 39% year-on-year and 2% quarter-on-quarter [1] - Overseas revenue for the third quarter grew by 45% year-on-year and 14% quarter-on-quarter, while domestic revenue increased by 37% year-on-year [1] Strategic Initiatives - The company has a history of launching festive-themed AI entertainment features in its apps during holidays, which has been a successful strategy in the past [1] - With globalization becoming a key strategy, Meitu plans to introduce festive AI features in the fourth quarter, coinciding with major holidays such as Halloween, Thanksgiving, Christmas, and New Year, which is expected to drive traffic growth [1]

Core Viewpoint - Meitu Inc. (01357) saw a stock price increase of over 6%, reaching HKD 8.75 with a trading volume of HKD 150 million, driven by strong revenue growth in its apps [1] Revenue Performance - In September, the combined revenue of Meitu's apps (Meitu Xiuxiu, Meiyan Camera, and Wink) grew by 38% year-on-year and 1% quarter-on-quarter [1] - Overseas revenue experienced significant growth, with a year-on-year increase of 56% and a quarter-on-quarter increase of 9% [1] - Domestic revenue also showed strong performance, with a year-on-year growth of 29% [1] - For the third quarter, the total revenue from Meitu's apps increased by 39% year-on-year and 2% quarter-on-quarter [1] - Overseas revenue for the third quarter grew by 45% year-on-year and 14% quarter-on-quarter [1] - Domestic revenue for the third quarter increased by 37% year-on-year [1] Strategic Initiatives - Citic Securities noted that Meitu has historically launched festive-themed AI entertainment features in its apps around holidays, which could drive user engagement [1] - With globalization becoming a key strategy for the company, the upcoming holiday season (Halloween, Thanksgiving, Christmas, and New Year) presents an opportunity for Meitu to introduce festive AI features, potentially boosting traffic [1]

Core Viewpoint - Meitu Inc. (01357) shares rose over 6%, driven by record revenue growth in its three core apps in September, with significant contributions from overseas markets [1] Revenue Performance - In September, combined revenue from Meitu Xiuxiu, Meiyan Camera, and Wink increased by 38% year-on-year and 1% quarter-on-quarter [1] - Overseas revenue saw a remarkable growth of 56% year-on-year and 9% quarter-on-quarter, while domestic revenue grew by 29% year-on-year [1] - For Q3, the total revenue from the three apps grew by 39% year-on-year and 2% quarter-on-quarter, with overseas revenue increasing by 45% year-on-year and 14% quarter-on-quarter, and domestic revenue rising by 37% year-on-year [1] Strategic Initiatives - The company has historically launched festive-themed AI entertainment features in its apps during holiday seasons, such as the "Halloween Monster Guide" in 2019 and the "Christmas Try-On Week" using AR technology in 2020 [1] - With globalization becoming a key strategy, Meitu is expected to introduce festive-themed AI features in Q4, coinciding with major holidays like Halloween, Thanksgiving, Christmas, and New Year's, which could drive traffic growth [1]