Core Insights - The new business value of listed life insurance companies in China saw a significant increase of 31.3% in the first half of 2025, with all but one company achieving double-digit growth [1][24][26]. New Business Value - In the first half of 2025, the new business value for listed life insurance companies totaled 933 billion yuan, with notable growth from major players such as China Life (285 billion yuan, +20.3%) and Ping An Life (223 billion yuan, +39.8%) [24][25]. - The overall new business value rate for the industry increased by 6.7 percentage points, reaching a weighted average of 27.8% [30][34]. New Single Premiums - The total new single premium income for listed life insurance companies in the first half of 2025 was 5,227 billion yuan, reflecting a year-on-year growth of 7.8% [38]. - However, the agent channel saw a decline of 13.8% in new single premiums, while the bancassurance channel experienced a robust growth of 61.1% [8][16][40]. Factors Influencing Growth - The increase in new business value and value rate is attributed to the adjustment of preset interest rates and the implementation of cost control policies under the "reporting and operation integration" framework [4][14][34]. - The shift from guaranteed products to floating yield products has increased sales difficulty, impacting the attractiveness of insurance products [6][47]. Agent Channel Performance - The number of agents decreased by 2.9% to 1.605 million, with average productivity dropping by 11.3% to 139,000 yuan per agent [51][55]. - Despite the decline in agent numbers, the overall industry is showing resilience through the growth in the bancassurance channel, which compensates for the downturn in the agent channel [64].