Core Insights - The 2025 APEC Business Leaders Summit will be held in South Korea, with Wuliangye participating as a platinum sponsor and designated white wine partner, showcasing its commitment to international collaboration and cultural exchange [1][6]. Group 1: Brand Representation and Cultural Exchange - Wuliangye's exhibition at the summit integrates Eastern philosophy into its design, using the concept of "circle" to create a blend of traditional and modern aesthetics [2]. - The exhibition features a range of high-end products, including the 8th generation Wuliangye and classic Wuliangye, highlighting the brand's diverse portfolio [2]. - The display emphasizes Wuliangye's achievements in sustainable brewing, showcasing multiple green awards and its commitment to ecological practices [2][3]. Group 2: Sustainable Development and Global Cooperation - Wuliangye's chairman emphasized the importance of open-mindedness, quality pursuit, and relentless effort for prosperity in the Asia-Pacific region during the Asia-Pacific Sustainable Business Night [4][5]. - The company has established a comprehensive quality management system and recently received the EFQM Global Excellence Award (7 Diamonds), underscoring its commitment to quality and sustainability [5]. - Wuliangye is actively pursuing a carbon neutrality roadmap, aiming to become a "zero-carbon" enterprise, reflecting its social responsibility in the face of global climate challenges [5]. Group 3: Internationalization Strategy - Since its first participation in APEC in 2019, Wuliangye has consistently engaged in key events, positioning itself as a pioneer in the internationalization of Chinese liquor [6]. - The company has launched cross-cultural exchange activities and established "Wuliangye Grand Restaurants" in major cities, integrating Chinese liquor with local culinary cultures [6]. - Wuliangye has innovatively developed cocktails to cater to international consumer preferences, facilitating its transition from cultural export to value establishment in global markets [6]. Group 4: Future Outlook - Wuliangye's seven-year partnership with APEC exemplifies its role in global governance and cultural exchange, with plans to continue promoting sustainable development and collaboration with international partners [7]. - The company aims to leverage its "He Mei" culture and craftsmanship to contribute to a more sustainable future, reinforcing China's commitment to openness and global integration [7].