Core Insights - The Guizhou Provincial Department of Commerce is soliciting opinions on a draft guideline aimed at transforming the "selling liquor" model into a "selling lifestyle" approach, emphasizing the integration of the liquor industry with tourism and other sectors [1] - Century Securities indicates that the adjustment period in the liquor industry is accelerating, with a notable divergence in company performance as the industry continues to face weak consumption recovery [1] - Open Source Securities notes a significant decline in revenue growth for the liquor industry in Q3 2025 compared to Q2, attributing this to weak market demand and companies prioritizing channel order over annual targets [2] Group 1: Industry Trends - The "liquor+" industry integration action is being implemented to promote the development of liquor-related tourism, dining, and retail, expanding the industry's boundaries [1] - The adjustment phase in the liquor industry is leading to a faster clearing process, with small and medium-sized enterprises struggling due to high inventory and insufficient recovery in local consumption scenarios [1] - The high-end liquor segment is also experiencing a reporting clearing rhythm, indicating that even resilient brands are not immune to the current market pressures [2] Group 2: Market Dynamics - The overall price range of liquor is under pressure, with companies facing challenges in managing inventory and pricing strategies [1] - The demand for liquor is approaching a bottom range, with the impact of alcohol bans diminishing and companies proactively reducing supply to alleviate channel pressures [2] - The macroeconomic environment is expected to improve in the medium to long term, with rising household income and consumer willingness likely to support a gradual recovery in liquor consumption [2]