Core Viewpoint - The renaming of the Tmall Wahaha flagship store to "Tongyuan Kang Food Specialty Store" and the termination of cooperation with Wahaha indicates a strategic shift in the company's e-commerce operations, aiming to adapt to market competition and consumer demands [1][4]. Group 1: Store and Operational Changes - The new store "Tongyuan Kang Food Specialty Store" has no Wahaha products and is independently operated, with a customer service representative confirming that cooperation with Wahaha will end by the end of 2024 [1][4]. - The new Tmall Wahaha flagship store is operated by a subsidiary of Hongsheng Group, which is controlled by Wahaha's chairman, Zong Fuli [5]. - Wahaha has initiated a tender for a new operational service for its Tmall flagship store, targeting an annual sales goal of 45 million yuan and the creation of at least three online best-selling products [4]. Group 2: Distributor and Sales Strategy - Wahaha has been terminating contracts with distributors generating less than 3 million yuan in annual sales, consolidating them into larger distributors to enhance operational efficiency [7][9]. - Despite the terminations, Wahaha's overall number of distributors has increased this year, indicating a dynamic optimization of its distribution strategy [7]. Group 3: Production and Investment - Wahaha has closed 18 production lines across various locations, while Hongsheng Group is investing in new production facilities, including a 1 billion yuan project for a new beverage production base [8]. - The company is restructuring its production and sales layout to improve market responsiveness, which has led to the closure of some factories [8]. Group 4: Market Competition and Strategic Positioning - The beverage industry is highly competitive, and Wahaha's strategy to eliminate low-performing distributors is a common practice in the fast-moving consumer goods sector to enhance resource allocation and market competitiveness [9]. - Experts suggest that Wahaha should improve transparency and communication regarding its strategic decisions to mitigate public misunderstandings [9].

Core Viewpoint - The rebranding of the Tmall Wahaha flagship store to "Tongyuan Kang Food Specialty Store" has raised speculation about the company's future direction and its ongoing challenges in the competitive beverage market [1][5]. Group 1: Store Rebranding and Operations - The Tmall store has ceased to offer Wahaha products, with customer service indicating that the partnership will end by the end of 2024 [1]. - The new store is operated by a subsidiary of Hongsheng Group, which is controlled by Wahaha's chairman, Zong Fuli [6]. - The store "Tongyuan Kang Food Specialty Store" has been operational for seven years and has 612,000 followers, selling various brands [5]. Group 2: Strategic Changes and Market Position - Wahaha is undergoing channel reforms and optimizing its terminal layout to adapt to market pressures from competitors like Nongfu Spring and Master Kong [1]. - The company has announced a target of 45 million yuan in annual sales for its Tmall flagship store, aiming to create at least three online hit products [5]. - Wahaha has also initiated a bidding process for the operation of its Tmall flagship store, indicating a shift in its operational strategy [6]. Group 3: Distributor and Production Adjustments - Wahaha has been terminating contracts with underperforming distributors, specifically those with annual sales below 3 million yuan, to streamline its distribution network [7]. - The company has closed 18 production lines across various locations, while Hongsheng Group is investing in new production facilities, including a 1 billion yuan project in Xi'an [8]. - The strategic shift aims to enhance market responsiveness and operational efficiency, reflecting a broader trend in the fast-moving consumer goods sector [8].

Core Viewpoint - The rebranding of the Tmall Wahaha flagship store to "Tongyuan Kang Food Specialty Store" indicates a strategic shift for Wahaha as it terminates its partnership with the original store operator and seeks to adapt to market pressures from competitors like Nongfu Spring and Master Kong [1][5][6]. Group 1: Store and Operational Changes - The new store "Tongyuan Kang Food Specialty Store" has no Wahaha products and operates independently, with a customer service representative confirming that the partnership will end by the end of 2024 [1][5]. - The store has been operational for seven years and has 612,000 followers, selling various brands like OATLY and 乐荷 [5]. - Wahaha has initiated a tender for a new Tmall flagship store operator, aiming for an annual sales target of 45 million yuan and the creation of at least three online hit products [5][6]. Group 2: Changes in Distribution Strategy - Wahaha is terminating partnerships with distributors generating less than 3 million yuan in annual sales, consolidating operations with larger distributors to enhance efficiency [7]. - The company has seen a significant drop in daily sales on its Douyin flagship store, from 50,000-75,000 yuan to 10,000-25,000 yuan, alongside a decrease in followers [7]. - Wahaha has closed 18 production lines across various locations, while its new partner, Hongsheng Group, is investing in new production facilities, including a 1 billion yuan project for a new beverage base [8]. Group 3: Market Position and Strategic Response - The beverage industry is highly competitive, prompting Wahaha to modernize its operations and improve efficiency by reducing the number of small distributors [8]. - The strategic shift under the leadership of Zong Fuli aims to enhance market responsiveness and operational efficiency, which is a common practice in the fast-moving consumer goods sector [8]. - Experts suggest that Wahaha should address public concerns transparently to mitigate misunderstandings regarding its strategic decisions [9].