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娃哈哈150亿白酒梦碎,茅台镇酒厂1亿卖身,跨界大佬栽在哪
Sou Hu Cai Jing· 2025-07-23 12:12
Group 1 - The article discusses the failed attempt of Wahaha to enter the liquor industry, highlighting the challenges faced by the company in adapting its fast-moving consumer goods (FMCG) strategy to the slow-moving liquor business [3][4][10] - Wahaha's ambitious investment of 15 billion yuan in the liquor sector during a downturn in the industry is portrayed as a miscalculation, leading to significant losses and the eventual sale of its liquor assets [4][11] - The transition from a successful beverage company to a struggling liquor brand illustrates the pitfalls of cross-industry ventures without proper understanding and expertise [10][11] Group 2 - The acquisition of the troubled liquor company by a state-owned enterprise in Henan for 1.08 billion yuan is seen as a move to clean up the mess left by previous owners, rather than a strategic investment in the liquor market [8][9] - The article emphasizes that the liquor industry is experiencing a contraction, with the number of distilleries in Maotai Town expected to drop significantly, indicating a cooling off of the previously hot market [9][10] - The case serves as a cautionary tale for investors and entrepreneurs considering entering unfamiliar industries, stressing the importance of industry knowledge and patience in building a brand [10][11]