领酱国酒

Search documents
娃哈哈150亿白酒梦碎,茅台镇酒厂1亿卖身,跨界大佬栽在哪
Sou Hu Cai Jing· 2025-07-23 12:12
来源:倪卫涛 当河南国企开封经开聚创建设有限公司的财务章在1.08亿的拍卖确认书上盖下去时,宗庆后当年在发布会上拍着 桌子喊出的"150亿砸出中国白酒新帝国",现在听着像极了酒桌上喝高了吹的牛。7月19日阿里法拍上那10栋茅台 镇厂房、一堆酿酒设备,从娃哈哈当年的"战略级资产"变成今天河南国企的"二手资产包",这事儿哪是一家酒厂 的卖身记,分明是中国企业界跨界捞金的大型翻车现场——大佬们总觉得自己的钱能砸开所有新赛道,却忘了有 些坑,金再多也填不平。 一、娃哈哈的白酒梦:饮料圈老炮儿闯进白酒圈,带着快消思维硬刚老祖宗的规矩 娃哈哈撤了,华领国酒业的故事却没结束。2018年,一个名叫"华林集团"的河北企业接手了这摊子烂事。你可能 没听过华林集团,但你一定听过"酸碱平"——就是那个靠"喝神奇水调节酸碱体质"搞传销,2019年被央视曝光、 罚了80亿的骗子公司。 华林集团为啥接盘?那会儿正好赶上"酱酒热"。2018年前后,茅台带着酱酒价格一路飞涨,资本像闻到血腥味的 鲨鱼一样往茅台镇冲。随便一个小酒厂,只要挂着"茅台镇核心产区"的牌子,就能拉到投资;哪怕是个挖煤的老 板,揣着钱去茅台镇转一圈,都敢说自己要"打造第二 ...
茅台镇华领国酒业被拍卖:娃哈哈曾控股,或与华林集团有关联
Nan Fang Du Shi Bao· 2025-07-22 08:55
Core Viewpoint - The recent auction of assets belonging to Hualing Guojiao Industry, previously controlled by Wahaha, has drawn attention due to the ongoing controversy surrounding Wahaha, highlighting the challenges faced by the company in the liquor industry [1][4]. Group 1: Asset Auction Details - On July 19, assets including 10 properties and equipment from Hualing Guojiao Industry were auctioned for a base price of 108 million yuan, with the winning bidder being Kaifeng Economic Development Zone's subsidiary [1]. - The assessed value of the auctioned assets was approximately 132 million yuan, indicating a potential loss for the company [1][3]. Group 2: Company Background and History - Hualing Guojiao Industry was established in November 2013, originally named Lingjiang Guojiao Industry, as part of Wahaha's foray into the liquor sector [3][4]. - Wahaha held an 80% stake in Hualing Guojiao Industry, which launched a sauce-flavored liquor product called "Lingjiang Guojiao" [4]. Group 3: Market Performance and Challenges - The initial sales performance of "Lingjiang Guojiao" was poor, with losses exceeding 6 million yuan in its first year due to a shift in liquor consumption patterns [4][5]. - Despite Wahaha's exit from the liquor market in 2017, the company attempted to re-enter with new products in 2022, but market response was underwhelming [5][7]. Group 4: Future Prospects and Industry Context - Following the transfer of control to Huajiang Trading, Hualing Guojiao Industry planned to invest 120 million yuan to enhance production capacity, aiming for an annual output of 1,500 tons of sauce-flavored liquor [7]. - The company faced significant operational challenges due to legal issues and market conditions, leading to a halt in production and uncertainty regarding future market re-entry [8][11].