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开业2月押50亿!深圳大悦城的融资底气藏在这儿?
Sou Hu Cai Jing· 2025-12-15 13:53
Core Insights - Shenzhen Baonan Joy City has gained significant attention in the commercial real estate sector due to its recent announcement of a 5 billion yuan asset mortgage to secure a loan from the Bank of China, highlighting the property’s high collateral value of 61.43 billion yuan and an 81% mortgage rate [1][4] Group 1: Operational Performance - The opening day of Shenzhen Baonan Joy City saw over 420,000 visitors, generating nearly 20 million yuan in sales, excluding certain brands, indicating strong initial consumer interest [3] - The shopping center maintained a high occupancy rate of over 98% in its first month, with weekend peak foot traffic reaching 150,000, showcasing its ability to attract and retain customers [3] - Over 50% of the nearly 400 brands in the center are either flagship or customized stores, effectively catering to the demand for unique shopping experiences among younger consumers [3] Group 2: Financing Strategy - The financing strategy of Shenzhen Baonan Joy City is part of a broader trend within Joy City Holdings, which utilizes high occupancy rates and stable cash flows from commercial assets to secure low-cost funding [4][5] - The property is strategically located in a core area of Baoan, adjacent to major subway lines and surrounded by established communities, which enhances its value and resilience against market fluctuations [5] - The low interest rates on loans from state-owned banks, ranging from 3.0% to 3.45%, allow the company to replace high-cost debt, saving significant interest expenses while enabling further investment in new projects [5][6] Group 3: Market Implications - The reliance on commercial real estate as a stable cash flow source is becoming increasingly important for property developers facing cash flow challenges, as evidenced by Joy City Holdings' recent financial performance [6] - The issuance of commercial REITs, such as the Chengdu Joy City REIT, has demonstrated the liquidity value of quality commercial assets, further supporting the trend of asset securitization in the industry [6] - The success of Shenzhen Baonan Joy City serves as a signal to the market that high-quality commercial assets can provide a financial lifeline for developers amid a cooling residential market [6][7]