Investment Rating - The report maintains a "Buy" rating for the company [5][7] Core Views - The company is focusing on the development of standard management hotels and structural upgrades, which are expected to lead to higher profit margins. The introduction of innovative membership benefits is aimed at enhancing customer loyalty, alongside the continuous launch of high-quality new products, which may improve occupancy rates and average room prices [5] - Revenue projections for 2025-2027 are estimated at 77.0 billion, 79.2 billion, and 84.2 billion yuan, with year-on-year changes of -0.7%, +2.9%, and +6.3% respectively. Net profit is expected to be 8.5 billion, 9.6 billion, and 10.9 billion yuan, with year-on-year growth rates of +5.5%, +12.8%, and +14.1% respectively [5] Summary by Sections Revenue and Profitability - For the first three quarters of 2025, the company reported revenue of 5.782 billion yuan, a year-on-year decrease of 1.81%, while net profit attributable to the parent company was 755 million yuan, an increase of 4.36% year-on-year [1] - In Q3 2025, revenue was 2.121 billion yuan, down 1.60% year-on-year, and net profit was 358 million yuan, down 2.21% year-on-year [1] Store Expansion and Structure - The company opened a total of 1,051 new stores in the first three quarters of 2025, representing a year-on-year increase of 10.4%. In Q3 2025, 387 new stores were opened, with a net increase of 233 stores after closing 154 [2] - By the end of Q3 2025, the proportion of mid-to-high-end hotel room supply reached 42.5%, an increase of 1.4 percentage points year-on-year [2] Performance Metrics - In Q3 2025, the overall revenue per available room (RP), average daily rate (ADR), and occupancy rate (OCC) were 191 yuan, 259 yuan, and 73.6% respectively, showing a year-on-year decline of 2.4%, 2.0%, and a decrease of 0.3 percentage points [3] - The gross profit margin in Q3 2025 was 44.8%, an increase of 1.7 percentage points year-on-year, while the net profit margin remained stable at 16.9%, down 0.1 percentage points year-on-year [4]