成立4个月后，首旅酒店集团旗下高端奢华品牌管理平台诺金国际首次对外亮相。6月12日，在2025诺金 国际品牌巡礼路演活动上，北京诺金国际酒店管理公司总经理唐鸣在接受北京商报记者专访时透露，接 下来首旅酒店集团将重整高端奢华酒店板块，不仅融入新品牌，还计划将一批老酒店焕新活力。下一 步，诺金国际将联合在线旅游平台拓展会员权益，并酝酿选择诺金、建国等品牌带着"中国服务"出海。 将融入新品牌 2月27日，首旅酒店集团正式宣布成立全资子公司"诺金国际酒店管理有限公司"（以下简称"诺金国 际"），正式开启其高端奢华酒店板块整合的序幕。时隔近4个月后，诺金国际首次路演公开亮相，整合 效果也备受业界关注。 谈及整合情况，唐鸣表示，从品牌系列看，诺金国际选择的十大品牌覆盖奢华、豪华、高端。其中，奢 华品牌包括诺金、安麓；建国饭店、诺岚等则定位豪华品牌；京伦、南苑度假等构成高端酒店板块。分 业态来看，诺金国际既布局了度假型酒店产品线，也重点发展以政务接待和商务服务为核心的城市酒店 体系。未来，诺金国际还将持续完善品牌架构，计划引入新品牌，构建多元化业态。 唐鸣进一步表示，例如，诺金国际正在研究布局酒店式公寓板块，相关品牌正在筹 ...

Core Insights - The opening of Atour Group's high-end lifestyle brand "Saha" flagship store in Shenzhen is seen as a potential game-changer for the high-end hotel market in China [1][3] - Domestic hotel groups are increasingly focusing on the high-end segment, with several new brands and strategic partnerships being announced [2][3][4] Domestic High-End Market Development - Domestic hotel groups are actively expanding into the high-end market, with notable announcements from ShouLai Hotel Group regarding new brands and partnerships [3][4] - Huazhu Hotel Group has been enhancing its high-end offerings through acquisitions and partnerships, including a joint venture with Sunac [4] - Jin Jiang International is also exploring high-end opportunities, forming a strategic partnership with Radisson Hotel Group to focus on high-end market upgrades [4] Historical Context - The high-end hotel sector in China has historical roots dating back to the early days of reform and opening up, with many hotels serving as symbols of modernization [5][6] - The rise of real estate developers in the late 2000s led to a second wave of high-end hotel development, with companies like Wanda and Greenland launching their own brands [6][7] Current Challenges - Despite the growth in high-end hotels, domestic brands face challenges in competing with established international hotel groups, which dominate consumer perception [8][10] - The high capital investment and long return periods associated with high-end hotels pose challenges for domestic investors, who often prefer quicker returns [9][10] Market Opportunities - As the market for high-end hotels becomes saturated in first-tier cities, there is a growing trend for brands to explore opportunities in lower-tier cities [12] - The high-end select service hotel segment is emerging as a viable investment opportunity, with expected growth rates exceeding 30% [13] Inventory Market Dynamics - The trend of rebranding existing high-end hotels is gaining traction, with a significant number of hotels expected to be auctioned in 2024 [14][15] - Various hotel groups are launching brands targeting the high-end inventory market, indicating a shift towards revitalizing existing properties [15]