会展数字化转型
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首届杭州国际会展大赛赋能 “赛会之城”
Zhong Guo Jing Ji Wang· 2025-12-02 08:40
大赛还通过多元举措提升城市品牌影响力与行业创新力。会展传播赛道以"最忆杭州赛会全球"为主题, 优秀作品以国际化叙事展现杭州魅力;头部企业参与支持与跨区域协作网络的构建,让杭州接轨全球会 展创新资源。同时,大赛鼓励融合AI交互、区块链等数字技术,阿里云提供专属算力支持,推动会展 行业数字化转型,同期举办的各类配套活动构建起"赛事+产业+人才"生态闭环。 据主办方介绍,此次大赛通过人才汇聚、项目孵化、品牌塑造与生态创新四大维度,全面赋能杭州"赛 会之城"建设。未来,杭州将持续以大赛为纽带,深化国际会展合作,完善人才培育体系,提升城市能 级与竞争力,为全球会展业发展贡献"杭州方案"。 据了解,大赛精准对接会展业人才需求,设立院校组和企业组两大组别,吸引在杭高校、长三角地区高 校及企业团队踊跃参赛,覆盖会展创意、会展设计、会展传播等关键领域。在人才培养与留用环节,大 赛建立起完善的人才储备机制,所有获奖选手自动进入杭州市会展人才储备库,形成"选拔-培养-留 用"的全链条人才生态闭环。这种"以赛代训"的模式,打破了人才培养与产业需求脱节的壁垒,让参赛 选手在实战中提升专业能力,同时为杭州会展企业精准输送优质人才,助力城 ...
会展消费数据实验室在京成立
Zhong Guo Jing Ji Wang· 2025-10-20 07:35
Core Insights - The launch of the Smart Beijing Innovation Center and the establishment of the Exhibition Consumption Data Laboratory mark significant advancements in the digital transformation of the exhibition industry led by Beichen Group [1][2] Group 1: Company Initiatives - Beichen Group's Vice General Manager Zhang Yumei announced the launch of the Exhibition Consumption Data Laboratory on October 17, which is a key step following the formation of the Artificial Intelligence Exhibition Ecosystem Alliance on September 23 [1] - The collaboration involves resources from Beijing University of Posts and Telecommunications and Beijing Telecom, aiming to integrate public data, exhibition industry data, and consumer data from the Asia-Oceania region [1] Group 2: Industry Impact - The laboratory aims to empower the exhibition industry through digital means, facilitating a shift from traditional models to intelligent and precise operations [1] - The initiative is expected to enhance the overall operational efficiency of the exhibition industry and explore new paths for the integration of exhibitions and consumption [2] - The focus will be on creating an ecological platform that merges technology, scenarios, data, models, standards, and capital, with the Asia-Oceania region serving as a typical application scenario [2]
AI重塑会展:人工智能会展生态联盟成立,破解数据孤岛难题
Zhong Guo Jing Ji Wang· 2025-09-24 01:48
Core Insights - The establishment of the AI Exhibition Ecological Alliance aims to promote the deep integration of artificial intelligence with the exhibition industry, injecting new momentum into the digital transformation of the sector and helping Beijing become an international exhibition capital while providing a "Chinese solution" for the global exhibition industry [1][3]. Group 1: Alliance Formation and Objectives - The AI Exhibition Ecological Alliance was initiated by Beichen Group and includes various stakeholders such as government departments, enterprises, and research institutions, creating a comprehensive ecosystem that integrates government, industry, academia, research, and application [3]. - The alliance's mission is to drive the digital transformation of the exhibition industry and build a new AI-enabled ecosystem, focusing on innovation in event organization and enhancing the circulation of technology, capital, talent, and scenarios [5]. Group 2: Key Initiatives and Collaborations - The alliance has outlined key tasks for the fourth quarter of 2025, including the construction of a trusted data space, development of intelligent exhibition entities, and collection of application scenarios [5]. - Several cooperation plans were launched, including the "AI Exhibition Industry Park Cooperation Plan" aimed at creating a comprehensive park for technology research, testing, and incubation [5]. - Beichen Group, along with other institutions, has established the "Beijing Exhibition Technology Innovation Industry Fund" to provide financial support to enterprises, and initiated the construction of a trusted data space using technologies like blockchain and privacy computing [5]. Group 3: Industry Impact and Future Directions - The formation of the AI Exhibition Ecological Alliance signifies a new phase of "intelligent ecological collaboration" in China's exhibition industry, aiming to integrate resources and foster innovation for the digital and intelligent transformation of the global exhibition sector [6].