Core Viewpoint - The article highlights how various Shanghai-based game developers are integrating traditional Chinese culture into their games to enhance the festive atmosphere during the upcoming Lunar New Year, creating immersive experiences for players. Group 1: Cultural Integration in Game Design - MiHoYo's "Honkai: Star Rail" introduced a new character "Yao Guang," whose design incorporates Miao silver jewelry and movements inspired by peacock dance, showcasing the vibrant charm of traditional culture [6] - Shanghai Deyou's "Shining Nikki" launched the "Brilliant Light of Heavy Abyss" outfit inspired by the Sanxingdui bronze tree, with academic consultation from the excavation team to ensure cultural accuracy [7] - The game has previously collaborated with various cultural institutions to create outfits and events that reflect traditional Chinese arts, such as Peking opera costumes and other intangible cultural heritage [7] Group 2: Incorporation of Traditional Customs - MiHoYo's "Zhuoqu Zero" features a "Gold Expansion Day" event where players receive online invitations and in-game currency as "lucky money," blending traditional customs into gameplay [8] - "Undecided Incident" focuses on a "Treasure Appraisal Mystery" event, using Kunqu opera music to enhance the historical storytelling experience for players [8] - Shanghai Eagle Horn Network's "Arknights" introduced a new gameplay feature with Chinese characters, allowing players to engage with the cultural significance of the New Year while enjoying the game [9] Group 3: Virtual and Real-world Integration - Shanghai-based game companies are collaborating with cultural institutions to create a seamless blend of virtual and real-world experiences during the Lunar New Year [10] - "Legendary New Hundred District" partnered with the Guandi Temple in Shanxi to offer players opportunities to win traditional cultural items, promoting awareness of cultural heritage among younger audiences [10] - The integration of traditional New Year customs into gameplay allows players to enjoy both gaming and cultural experiences, making the virtual world a new space for celebrating the festival [10]