Core Insights - The 2025 Cultural IP Cloud Night - Honor Ceremony has concluded, highlighting the innovative achievements in the IP industry over the past year and pinpointing the core directions for high-quality development in the IP sector [2][36] - The event recognized 30 awarded IPs and 3 major annual IPs across ten core tracks, showcasing the diverse and professional development trends in the current IP industry [2][36] Awarded IPs - The three major annual IPs recognized for their benchmark significance and comprehensive strength are: 1. JOY Qihang Dunhuang, awarded to JD Books [5][39] 2. Shanxi Gaoping Iron Buddha Temple Twenty-Four Heavenly Statues MR Immersive Experience, awarded to Wansheng Huatai EcoPlants [6][39] 3. Dou Po Cang Qiong Season 4, awarded to Yuewen Group [6][39] Core Tracks and Awarded IPs - The ten core tracks cover major development directions in the IP industry, with significant innovative practices and achievements: - **Cultural Tourism Track**: 1. Qilu Cultural Tourism IP Image (Qiqi·Lulu), awarded to Luyu Workshop [10][41] 2. Sanxingdui Museum, awarded to Sanxingdui Museum [10][41] 3. Mo Yu (Mazu Cultural Creation), awarded to Baigu Wang Technology [10][41] - **E-sports Game Track**: 1. AG E-sports Club, awarded to Quanwanhui (Chengdu) Network Technology Co., Ltd. [12][45] 2. Absolute Zone Zero, awarded to Shanghai Mihayou Network Technology Co., Ltd. [12][45] 3. Arknights, awarded to Shanghai Eagle Horn Network Technology Co., Ltd. [12][45] - **International Communication Track**: 1. Yuewen IP Ceremony, awarded to Yuewen Group [14][47] 2. The Chinese Panda Series, awarded to Taiji Panda Industrial Co., Ltd. [14][47] 3. Bad Girl, awarded to Beijing Songyang Art Culture Development Co., Ltd. [14][47] - **Card and Trendy Toys Track**: 1. China Life Rui Beast Blind Box, awarded to Beijing Sina Finance Information Service Co., Ltd. [16][49] 2. City Heart City Art - Chinese Folk Art Collection Card, awarded to Beijing Shouban Wenying Technology Co., Ltd. [16][49] 3. Yeypee, awarded to Yuanqi Mate [16][49] - **Technology Innovation Track**: 1. AI Digital Cultural Relics Activation System, awarded to New Lingjing Technology Research (Hainan) Co., Ltd. [18][51] 2. "Copyright" Digital Asset Comprehensive Management Service Platform, awarded to Northern National Copyright Trading Center Co., Ltd. [18][51] 3. Military Cultural Creation, awarded to Beijing Military Industrial Hongtu Cultural Communication Co., Ltd. [18][51] - **Digital Cultural Creation Track**: 1. Longquan Celadon "Qin Song·Xuan Niao", awarded to Horgos Chainjiang Technology Co., Ltd. [20][53] 2. Silent Buddha, awarded to Jingdezhen National Ceramic Copyright Trading Center [20][53] 3. Star Shine Bashu - Sichuan Celebrity Series 3D Digital Cultural Creation, awarded to Sichuan Cultural Data Service Co., Ltd. [20][53] - **Cultural Heritage and Non-material Cultural Heritage Track**: 1. Xu Beihong, awarded to Xu Beihong Art Museum [22][56] 2. Moon City, awarded to Bai Dong Cultural Technology (Beijing) Co., Ltd. [22][56] 3. Dao Gui Yi Xian, awarded to Shanghai Xuan Ting Entertainment Information Technology Co., Ltd. [22][56] - **Music Performance Track**: 1. New Zhengxin | Art Narrative, awarded to Shanghai New Zhengxin Enterprise Management Co., Ltd. [24][58] 2. Walking Planetarium, awarded to Shanghai Planetarium (Shanghai Science and Technology Museum Branch) [24][58] 3. Oracle Bone Charm Digital Cultural Creation Smart Card, awarded to Shuhe Technology [24][58] - **Literature and Art Track**: 1. Cheers Music Festival, awarded to Shanghai Bilibili Technology Co., Ltd. [26][60] 2. Black Eyed Peas Shanghai Concert, awarded to Beijing Infinite Starry Sky Performing Arts Cultural Development Co., Ltd. [26][60] 3. Open Scenario Drama "Poet Immortal", awarded to Beijing Brilliant Gathering Star Cultural Group Co., Ltd. [26][60] - **Film and Animation Track**: 1. Hellboy, awarded to Black Horse Comics [28][62] 2. The Great Ming Dynasty's Night Watchman, awarded to New Li Media [28][62] 3. Bonny Rabbit, awarded to Shanghai Yingdie Film and Television Culture Co., Ltd. [28][62] Most Popular IP - The most popular IP recognized is Moon City, awarded to Bai Dong Cultural Technology (Beijing) Co., Ltd. [30][64] Industry Outlook - The awarded IP projects reflect the industry's innovative spirit and practical capabilities, emphasizing the importance of cultural heritage and innovation in driving the high-quality development of the IP industry [32][64] - The conclusion of the award ceremony serves as a summary of past achievements and a vision for future development, encouraging industry participants to focus on content innovation, technological empowerment, and cultural transmission to elevate the IP industry and contribute to cultural confidence [32][64]

Core Insights - The 20th China Game Industry Annual Conference was held in December 2025 in Shanghai, marking a significant shift in the event's location from previous cities like Hainan, Guangzhou, and Beijing to a central area in Shanghai [1] - Shanghai's gaming industry is projected to generate over 140 billion yuan in revenue in 2024, accounting for approximately one-third of the national total, with the Xuhui District contributing over 70 billion yuan [3][4] - Xuhui's development is attributed to a systematic approach involving government guidance, market vitality, and collaborative industry ecology, rather than mere policy benefits or random corporate clustering [3] Policy Support - Xuhui has implemented a comprehensive policy framework to support gaming enterprises, providing full-spectrum assistance from establishment to growth [4] - The district has introduced significant financial support, with funding for key enterprises reaching up to 30 million yuan, demonstrating a commitment to the gaming industry's development [5] - A national first, the gaming industry service center was established in July 2025, consolidating over 20 government departments to provide integrated support for gaming companies [5][7] Intellectual Property Protection - Xuhui has established a copyright protection alliance involving multiple government and judicial bodies to safeguard the core assets of the gaming industry, such as creativity and intellectual property [7] - The district has introduced the first national standard for the management of commercial secrets in online gaming enterprises, emphasizing proactive protection measures [7] Spatial Development - Xuhui has strategically planned a "three-core drive" model to cater to different segments of the gaming industry, enhancing the ecosystem for growth [8][9] - The three cores include: - Caohejing, a hub for research and incubation, housing major companies like Tencent and MiHoYo, and offering extensive support for startups [10][12] - Xuhui Riverside, a cultural and global stage for gaming, hosting various high-profile gaming events and exhibitions [16] - Xujiahui and Yuanjie Street, a vibrant commercial area for consumer engagement and IP commercialization [21][19] Service Ecosystem - The Xuhui Gaming Industry Service Center provides tailored support throughout the lifecycle of gaming companies, ensuring efficient processes and addressing specific challenges faced by enterprises [22][23] - The district has developed multiple specialized incubators to foster a diverse ecosystem, offering resources and support for various types of gaming startups [24] Future Aspirations - The signing of a five-year strategic cooperation agreement with the China Audio-Video and Digital Publishing Association indicates Xuhui's ambition to become a leading hub in the gaming industry [29] - The "Three Centers and One Platform" initiative aims to enhance game development, global distribution, and value expansion, integrating gaming with cultural and commercial sectors [29][30] - Xuhui's approach serves as a replicable model for urban centers aiming to develop high-value cultural industries, showcasing the role of government as an ecosystem builder and resource connector [30][31]

作为中国游戏产业的排头兵，上海制定《上海市支持游戏电竞产业健康发展三年行动方案》，发布系 列"政策包"，倡导精品原创、激发科技创新、鼓励游戏赋能、推动文化出海，着力为来自全世界的企业 打造发展的沃土。 来源：中国新闻网 上海发布系列"政策包" 支持游戏电竞产业发展 中新网上海12月19日电 (记者 王笈)上海市委宣传部副部长黄斌兵19日表示，上海将发布"游戏沪十 条"及相关区级配套政策，以更细致、力度更大的支持举措，为游戏企业提供全周期服务，将最优质的 资源精准投向关键环节，为上海乃至中国游戏产业的高质量发展注入更加强劲的动力。 当天，2025年度中国游戏产业年会大会在上海举行。作为网络游戏行业一年一度的重要活动，中国游戏 产业年会于今年首次落户上海，既是对上海网络游戏产业集聚优势的认可，也离不开上海持续优化的营 商环境。 在这片沃土上，国内外游戏企业携手共进，迸发出强劲活力。从《原神》《明日方舟》，到《无尽冬 日》《无限暖暖》，沪产游戏在世界游戏版图上刻下鲜明的"上海印记"；腾讯华东总部、网易上海国际 文创科技园、拳头游戏全球研发中心等项目纷纷落户上海；《永劫无间》用中国武侠开辟电竞新领域。 "在上海，一条 ...

Core Insights - The article highlights the emergence of Shanghai's Xuhui District as a central hub for the gaming industry, hosting over 70 leading gaming companies and aiming to create a global gaming innovation center [1][2]. Group 1: Industry Development - The 2025 China Game Industry Annual Conference will be held in Xuhui, showcasing the district's ambition to attract a trillion-yuan gaming industry [1]. - Xuhui has established a specialized service platform for the gaming industry, the "Xuhui District Game Industry Service Center," to support the growth of gaming companies [2][3]. Group 2: Support for Startups - The service center collaborates with over 30 professional departments to provide a comprehensive support system, including investment attraction, compliance assurance, talent services, and technical support [3]. - Xuhui has initiated the construction and operation of five gaming incubators to foster early-stage gaming companies, with the "Xuhui Caohejing Light of Hope Game Gathering Base" attracting eight innovative firms [4][5]. Group 3: Financial Support and Policies - The district has introduced policies to support cultural and creative industries, including gaming, with funding up to 30 million yuan available for companies engaged in product development and technology application [7]. - A collaborative mechanism has been established where leading companies like miHoYo and Eagle Horn Network support smaller startups through technical cooperation [7]. Group 4: Future Plans - Xuhui is working on a development plan for the gaming industry from 2024 to 2026, focusing on creating a research center for premium games, a global distribution center, and a service platform for high-quality industry development [8].

Core Insights - The "2025 Annual China Game Industry Conference" will be held from December 17 to 19 in Shanghai, serving as a significant platform for industry dialogue and a window into the development of China's gaming sector [1] Group 1: Industry Overview - Shanghai's Xuhui District is home to over 70 leading gaming companies, with the gaming industry revenue expected to exceed 70 billion yuan in 2024, accounting for nearly half of the city's total [1] - Major companies such as Tencent, NetEase, and miHoYo have established their strategic bases in Xuhui, alongside emerging players like Lilith Games and Eagle Horn Network, as well as international studios from Garena and Ubisoft [1] Group 2: Technological and Creative Drivers - The growth of the gaming industry in Xuhui is driven by technology and innovative scenarios, supported by national platforms like the Shanghai Artificial Intelligence Laboratory, enhancing both development efficiency and content creativity [2] - The "Meta World Neo World" metaverse district, spanning 1.9 kilometers, integrates various cultural and commercial spaces, creating immersive experiences that blend industry and consumer engagement [2] Group 3: Supportive Ecosystem - Xuhui has established a comprehensive support system for the digital entertainment industry, including the Game Industry Service Center, which streamlines processes for business registration and provides policy consultation [4] - The district's policies, such as the "Opinions on Promoting High-Quality Development of Cultural and Creative Industries," aim to support key sectors like gaming and esports, with potential funding of up to 30 million yuan for qualifying projects [4] Group 4: Intellectual Property Protection - A robust intellectual property protection network has been established, including a copyright protection alliance and a comprehensive protection center, ensuring a secure environment for innovation [5] Group 5: Emerging Trends and Future Outlook - The gaming industry's boundaries are expanding through integration with consumption, culture, and technology, leading to the emergence of new business models [6] - The upcoming conference is positioned as a celebration of past achievements and an invitation for global gaming professionals to collaborate on the future of the industry, emphasizing Xuhui's open ecosystem and innovative services [8]

以下文章来源于36氪游戏 ，作者果脯 36氪游戏 . 36氪旗下游戏行业媒体平台，为读者带来玩法创新、游戏科技、商业故事等内容，为行业提供多元化服务。以科技视角，解析游戏产业发展浪潮。 文 ｜ 果脯 来源｜ 36氪游戏（ID： Start36KrGames ） 封面来源 ｜ 游戏 截图 「为什么这游戏要排队啊？」 近期我的不少朋友登上《英雄联盟》，都不禁会发出一句相同的感慨。 毕竟《英雄联盟》用户流失基本成了玩家们公认的事实，毕竟游戏除了赛事高峰期，很少会出现排队的情况，甚至很多时候，哪怕是白银、黄金等常见段 位，玩家开一把排位赛都得花几分钟时间来匹配对手。作为一款已经运营16年的游戏，《英雄联盟》正不可避免地慢慢变成玩家回忆中的过去时。 不可否认，它曾影响了一整代人的游戏体验，并在中文互联网构建出了数量庞大的游戏社区群体，其中还不时会诞生出类似「虚空索敌」「YYDS」等破 圈梗。哪怕时至今日，它也仍旧是大家耳熟能详的存在，但更多时候，《英雄联盟》已经缺少了让玩家打开游戏的动力——本来应该是这样的。 换谁恐怕都没办法想到，就是这样一款逐渐不温不火的产品，如今连工作日的晚上都开始排起了长达十多分钟的长队。随着玩 ...

文丨果脯 「为什么这游戏要排队啊？」 当主流玩家从开黑大学生成长为普通上班族，游戏自然也难以复刻曾经深夜排位的繁荣。在非高峰时段，现在《英雄联盟》排位赛的匹配时间经常长达三 四分钟，跟以往的「秒排」完全没法比。 而持续性的用户流失也并非来源某个单一问题。 近期我的不少朋友登上《英雄联盟》，都不禁会发出一句相同的感慨。 毕竟《英雄联盟》用户流失基本成了玩家们公认的事实，毕竟游戏除了赛事高峰期，很少会出现排队的情况，甚至很多时候，哪怕是白银、黄金等常见段 位，玩家开一把排位赛都得花几分钟时间来匹配对手。作为一款已经运营16年的游戏，《英雄联盟》正不可避免地慢慢变成玩家回忆中的过去时。 不可否认，它曾影响了一整代人的游戏体验，并在中文互联网构建出了数量庞大的游戏社区群体，其中还不时会诞生出类似「虚空索敌」「YYDS」等破 圈梗。哪怕时至今日，它也仍旧是大家耳熟能详的存在，但更多时候，《英雄联盟》已经缺少了让玩家打开游戏的动力——本来应该是这样的。 换谁恐怕都没办法想到，就是这样一款逐渐不温不火的产品，如今连工作日的晚上都开始排起了长达十多分钟的长队。随着玩家数量激增，互联网上的二 创内容也开始疯狂增加。 而这一切， ...

Core Insights - In November 2025, 33 Chinese companies made it to the global mobile game publisher revenue TOP 100, collectively generating $1.95 billion, accounting for 35.8% of the total revenue of the top 100 publishers [1] - Tencent maintained its position as the top global mobile game publisher, driven by strong performance from its flagship titles [1] - The mobile game market is witnessing significant revenue growth, with several companies reporting substantial increases in income due to new game releases and innovative gameplay [4][5] Group 1: Tencent's Performance - Tencent's "Delta Force" new season "Asala" launched on November 13, achieving a record high daily revenue, with a month-over-month increase of 12%, nearing $80 million in global mobile revenue [1] - "Delta Force" has become one of Tencent's highest-grossing mobile games, second only to "Honor of Kings" [1] Group 2: Point Point Interactive's Growth - Point Point Interactive ranked second among global mobile game publishers, with its flagship SLG "Whiteout Survival" contributing 54% of its revenue in November, totaling over $3.8 billion [2] - The new title "Kingshot" also performed well, accounting for 36% of revenue, while the casual merge game "Tasty Travels: Merge Game" saw a 10% revenue increase, ranking fourth in the global merge game revenue chart [2] Group 3: Lemon Microfun's Success - Lemon Microfun ranked third in publisher revenue, with three titles in the top ten of the global merge game revenue chart [3] - "Gossip Harbor" saw a 211% year-over-year revenue increase, while "Seaside Escape" maintained a strong position in the market [3] - The new title "Flambé: Merge & Cook" achieved a 20% revenue increase in November, further solidifying Lemon Microfun's dominance in the merge game sector [3] Group 4: Ice Age Network's Breakthrough - Ice Age Network's new game "X-Clash" experienced a 200% month-over-month revenue surge, contributing 45% to the publisher's total revenue [4] - The company returned to the revenue ranking at 26th place, showcasing its strength in gameplay innovation and overseas expansion [4] Group 5: Other Notable Performers - BeHeFun Games debuted at 30th place in the revenue ranking with "Top Tycoon: Coin Theme Empire," which saw a 30% revenue increase in November, nearing $30 million in total revenue [4] - Other Chinese mobile game publishers in the global TOP 100 include Xindong Network and Chaoxi Guangnian, among 32 companies [4] Group 6: Chinese App Store Rankings - Tencent's "Honor of Kings" and "Delta Force" topped the Chinese App Store revenue chart [5] - "Delta Force" experienced a 38% revenue increase following the launch of a new limited-time gameplay feature [5] - miHoYo's "Honkai: Star Rail" saw a 460% revenue surge in November, returning to the top 8 in the iOS market [5][6]

"明年暑假，我计划去上海，想去南京东路买'谷子'！"与今年推出的新游《星塔旅人》官方coser （角色扮演者）照完相，19岁女孩朴灿珠告诉记者，"中国游戏的运营能力令人有信任感。" 在12月5日至7日举办的韩国动漫游戏节（AGF 2025）上，中国游戏与上海成为韩国年轻人口中的 高频词。不少韩国玩家提到，中国游戏是他们了解中国和中国文化的入口。"每逢中国传统节日，很多 中国游戏会做特殊的设计和主题。我因此了解到不少中国的传统文化和自然风光，过去陌生的地方也渐 渐变得熟悉起来。"一位韩国玩家告诉记者。 记者 施晨露 林子璐 "我去了新世界城，那里的一整条街有很多'谷子'（周边商品）店。"cos（角色扮演）成游戏《明日 方舟》角色的朴先生回忆今年夏天的上海之行时，仍然一脸兴奋，"我感到非常幸福"。 以AGF为观察样本，上海作为中国游戏产业高地的全球影响力，可窥一斑。 "好玩"背后的文化密码 走进韩国国际展览中心的展馆，《明日方舟：终末地》以五面大型分屏为背景的活动区夺人眼球， 总计提供79台试玩机器的规模为全场最大。 作为鹰角网络下一代旗舰产品，全球同步发行的《明日方舟：终末地》此前已在德国科隆游戏展、 日本东京 ...

Core Insights - The 二次元 (2D) gaming industry is experiencing a significant downturn, with a noticeable gap emerging in 2025 as the market matures and competition intensifies [1][4][36] - Despite the overall growth of the gaming industry, the 二次元 mobile market saw a decline in actual sales revenue by 8% year-on-year in the first half of 2025 [4] - The success of past titles like 《阴阳师》 and 《原神》 has led to an influx of developers, but many new projects struggle to sustain operations, with a third of 二次元 games ceasing operations last year [3][4] Market Trends - The 二次元 gaming market is characterized by a lack of new standout products, with players primarily discussing established titles that have maintained long-term operations [6][36] - The emotional connection between players and characters is crucial, as seen in marketing strategies that emphasize character-driven experiences [9][12] - The rise of related cultural events, such as conventions, indicates a growing interest in the 二次元 culture, which supports the gaming market [12][14] Challenges and Opportunities - The market is becoming increasingly difficult for new entrants, as players are less willing to pay for games that do not meet high creative and quality standards [36][38] - Successful products often require a strong creative vision and a commitment to quality, as exemplified by titles like 《明日方舟：终末地》 and 《Varsapura》 [25][30] - Developers must innovate in gameplay and aesthetics to stand out in a saturated market, as traditional models of success are no longer effective [36][39] Future Outlook - The 二次元 gaming sector is expected to remain a focal point in 2026, with anticipation surrounding new products that could potentially revitalize the market [45][47] - The industry's idealistic nature continues to drive developers to pursue high-quality, emotionally resonant games, despite the challenges [20][45]