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传统文化与金融知识融合
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招商银行南昌分行创新开展沉浸式金融教育宣传活动
Group 1 - The event "Clear Financial Network, Protecting Safe Consumption" was held on March 12 in Nanchang, Jiangxi Province, aiming to integrate traditional Chinese culture with financial knowledge to enhance public financial literacy and risk prevention capabilities [1][5] - The event was guided by the Jiangxi Financial Regulatory Bureau, hosted by the Jiangxi Banking Association, and organized by the Nanchang branch of China Merchants Bank, utilizing an innovative approach combining cultural relics, finance, and intangible cultural heritage [1][5] Group 2 - The Nanchang branch of China Merchants Bank created an immersive atmosphere a month prior to the event, featuring a giant theme exhibition and case studies on financial fraud prevention, attracting 429,500 visitors [1][5] - The event included a non-heritage opening ceremony with over 2,000 participants, showcasing the blend of traditional culture and modern finance through various themed exhibition halls [3][7] Group 3 - The "Walking Financial Classroom" was introduced, where participants learned about ancient credit regulations and modern credit systems, the dual currency system of the Han Dynasty, and Confucian principles of integrity [3][7] - Interactive quiz sessions were incorporated to enhance engagement, allowing participants to exchange completed quizzes for cultural creative gifts, effectively stimulating learning enthusiasm [3][7] Group 4 - Customized postcards featuring traditional Han Dynasty patterns were created to promote the event's theme, serving as both a commemorative item and an educational tool [4][8] - The event represents an important practice for the Nanchang branch of China Merchants Bank in fulfilling consumer protection responsibilities and innovating financial education models, aiming to enhance public awareness of financial safety [4][8] Group 5 - The bank plans to continue its commitment to "finance for the people," innovating financial education formats and expanding educational content to protect consumers' rights and contribute to a healthy local financial ecosystem [4][8]
工行深圳市分行:以传统文化助力金融知识“破圈”
Nan Fang Du Shi Bao· 2025-09-22 08:20
Core Viewpoint - The Industrial and Commercial Bank of China (ICBC) Shenzhen Branch is actively implementing the "Financial for the People" initiative, focusing on enhancing financial literacy and protecting consumer rights through innovative educational activities that integrate traditional culture with financial knowledge [2][4][6]. Group 1: Financial Education Initiatives - ICBC Shenzhen Branch has broken away from traditional financial education models by incorporating Chinese traditional culture into consumer rights protection knowledge, using artistic expressions to engage the public [4][6]. - The bank organized a unique financial education event in collaboration with local organizations, targeting key demographics such as women and children, to promote financial rights and enhance community engagement [4][6][8]. Group 2: Community Engagement and Activities - The bank launched a series of community-based financial education activities, including interactive games and workshops, to effectively reach residents and raise awareness about illegal financial activities [8][10]. - A special financial education lecture was held, covering topics such as consumer rights, fraud prevention, and financial support policies, with participation from law enforcement to educate the public on recognizing and avoiding scams [6][10]. Group 3: Future Plans and Innovations - ICBC Shenzhen Branch plans to continue innovating its financial education approach, aiming for broader outreach through public transport channels and community events, thereby enhancing financial literacy among key groups [10][11]. - The bank is committed to fostering a safer financial environment by increasing awareness and understanding of financial risks among consumers, ultimately improving their sense of security and well-being [10].