深化邮银协同构建"城乡全覆盖"教育网络 邮储银行打造"金融教育网格化"模式，将遍布城乡的邮政网点、邮路及快递网络转化为流动的宣传阵 地，有效打通金融知识普及的"最后一公里"。江苏省分行让快递邮车化身"移动宣传站"，以乡音乡韵循 环播放防骗口诀，将十万余份风险提示精准送达农户手中。湖南省分行打造"快递网点+金融知识普 及"模式，在邮政快递网点设立宣传角，并推出"包裹贴心折页贴"，利用居民碎片化时间将风险提示融 入日常生活场景。广东省分行联动邮政速递开展"金融消保进万家"活动，借助物流网络的高频触达能 力，将防非反诈知识精准推送至千家万户。 为贯彻落实国家金融监督管理总局的工作部署，2025年9月，中国邮政储蓄银行精心组织开展"金融教育 宣传周"活动。本次活动充分发挥邮储银行"自营+代理"的独特优势，围绕"邮银协同、线上宣传、体系 建设、活动创新、风险提示"五大方向，推动金融教育资源深度下沉，帮助金融消费者进一步提高风险 防范能力。 创新宣教形式推动金融知识融入百姓生活 邮储银行各分支机构深入挖掘地方文化特色，积极探索"金融+非遗""金融+文旅""金融+文艺"等跨界融 合，让金融教育更具吸引力、感染力和生命力。福 ...

为进一步做好常态化金融教育宣传工作，创新开展全方位、广覆盖、多场景的金融教育宣传活动，阳光人寿山东分公司 在2025年特别开展每月一个系列金融教育话题线上宣传活动。10月份，阳光人寿山东分公司紧扣国庆、中秋双节主题， 特别推出"月满华诞 反诈同心"系列金融教育宣传活动。 本系列宣传突出两大特色：一是精准聚焦四类人群，分别针对老年人、青少年、外籍人员和女性群体制作专属内容，深 入解析"人工智能诈骗""游戏诈骗""杀猪盘"等典型骗局；二是技术赋能宣传形式，运用AI视频生成情景剧、AI设计个性 化海报，以"科技+人文"方式提升宣传吸引力。该系列在节日期间通过官方客户端推送，截至目前获得近8000人次浏览 与互动，实现节日文化与反诈知识的有效传播。 将"欢度双节"与"守住钱袋"主题自然融合，既营造了节日氛围，又强化了群众防诈意识，展现了公司以消费者为中心的 服务理念和金融为民的责任担当。 ...

为提升实效，活动创新引入互动模式。知识问答结合海报、宣传单核心知识点出题，引发全年龄段参与；情景模拟还原电信诈骗场景，让市民在"沉浸式体 验"中深化知识理解。"通过海报、宣传单直观学习，加现场咨询互动，既获实用知识，又感受金融机构温度。"参与者评价道。 此次活动以"海报+展架+条幅+宣传单"的接地气形式，打破传统金融宣传刻板模式，凭借"精准化、场景化、互动化"理念，实现知识与民生需求高效对接。 不仅为商圈注入金融安全"防护力"，更为金融机构下沉服务、践行社会责任提供了可借鉴的样本。 近日，山东潍坊佳乐家核心商圈内，中汇人寿潍坊中支开展的金融教育宣传活动吸引众多商户与消费者参与。该机构以"分群体精准宣传"为核心，联合商圈 管理方打造沉浸式普及场景，将金融服务融入民生消费，成为金融机构践行社会责任的典型实践。 活动构建起立体宣传体系：商圈出入口、电梯间等醒目处，密集布设金融知识主题海报、展架，悬挂含防范电信诈骗、警惕高利诱惑等内容的条幅；工作人 员主动向人群发放宣传单页，精准传递理性消费、合规收单等知识。核心区域的"金融知识咨询站"成便民枢纽——针对商户，结合宣传单案例解析非法集资 陷阱，指导合规收单与普惠政策运 ...

Group 1 - The core idea of the article is the promotion of financial knowledge through various educational activities organized by the Bank of Communications Hebei Branch, focusing on the theme "Protecting Financial Rights and Supporting a Better Life" [1] - The integration of financial education with traditional culture and non-heritage arts is highlighted, exemplified by the creation of educational videos that warn consumers about risks such as fraud and illegal fundraising while promoting traditional culture [1][2] - The bank's collaboration with local tourism and consumer sectors is emphasized, showcasing financial knowledge alongside regional scenic spots through posters and digital displays, thereby enhancing both financial literacy and local tourism promotion [2] Group 2 - Special attention is given to vulnerable groups, with tailored financial education activities for visually and hearing-impaired individuals, including the distribution of braille financial knowledge manuals and interactive classes for hearing-impaired youth [3] - The innovative approach of combining "cultural tourism," "non-heritage empowerment," and "public welfare" in financial education activities is noted, breaking away from traditional single-mode financial promotion and effectively enhancing public financial literacy [3] - The bank plans to continue exploring deeper integration of financial promotion with local culture and social welfare, aiming to enhance the effectiveness and engagement of financial education initiatives [3]

Core Viewpoint - The article highlights the efforts of Zheshang Bank in promoting financial education and fraud prevention during the "2025 Financial Education Promotion Week," emphasizing the importance of safeguarding financial rights and enhancing public awareness of financial risks [1][14]. Group 1: Online Initiatives - Zheshang Bank launched the "Zheshang Consumer Protection · Anti-Fraud Laboratory" themed live broadcast, focusing on high-risk fraud scenarios in campuses, counties, and communities, using innovative formats like experiments and situational performances to explain scams [2][4]. - The live broadcast attracted 151,000 viewers and received over 559,000 likes, with participants actively sharing anti-fraud tips in the comments [2]. - The bank also created a series of engaging short videos to simplify complex financial concepts, reaching 69,600 viewers [4]. Group 2: Offline Activities - Zheshang Bank organized various offline activities to cater to different demographic needs, including a financial knowledge flash event at Hangzhou Xiaoshan International Airport, providing travelers with bite-sized financial information [5]. - The bank conducted an "in-flight classroom" for new university students on a flight from Hangzhou to Guangzhou, focusing on fraud prevention [5]. - Specific initiatives were tailored for elderly clients, such as DIY workshops to help them recognize common scams related to retirement investments and health products [7]. Group 3: Community Engagement - The bank's "Hundred-Thousand-Ten Thousand" initiative involved financial advisors and volunteers engaging with rural communities to disseminate financial knowledge, collaborating with local governments and law enforcement [11]. - Events included a "Fraud Prevention Carnival" in Zhoushan, where real cases were shared in local dialects, making learning enjoyable for villagers [11]. - Interactive games and activities were used in various locations to teach practical financial knowledge, enhancing community engagement [11]. Group 4: Overall Impact - The comprehensive approach of combining online technology with offline experiences and deep community outreach transformed financial education from passive listening to active learning [14]. - Zheshang Bank aims to continue leveraging technology and collaboration to deepen financial education and contribute to a safer financial environment [14].

Core Insights - The article highlights the initiative by Minsheng Bank's Dongying Zhiwei Valley Community Branch to integrate financial education into community services, aiming to enhance the financial literacy of local residents [1][2] Group 1: Financial Education Activities - The community branch organized a financial education promotion event, creating a dedicated area for public education within the branch to attract residents upon entry [1] - The branch staff provided "one-on-one" communication services tailored to different demographic needs, focusing on topics such as counterfeit currency recognition for elderly clients and personal credit maintenance for younger clients [2] Group 2: Community Engagement - The event successfully served over 200 residents, combining financial services with knowledge dissemination, which received positive feedback and recognition from the community [2] - The branch plans to continuously optimize the educational space and conduct regular financial education activities to enhance community residents' awareness of financial safety [2]

Core Viewpoint - The company actively organized a financial education campaign themed "Protecting Financial Rights and Supporting a Better Life" in response to regulatory requirements, aiming to enhance investor knowledge and protect their rights [1][22]. Group 1: Campaign Activities - The company created an original promotional poster focusing on the risks of using credit cards for stock trading, utilizing a clay style design to effectively convey the message that such actions are risky [4]. - A knowledge quiz on fraud prevention was conducted through Xiaohongshu, featuring scenario-based questions to help investors recognize illegal securities activities and understand their rights [5][12]. - The campaign included the production of an original anti-money laundering infographic and video, which aimed to educate investors on fraud prevention and rational investment practices [14]. Group 2: Engagement and Impact - The quiz was designed to enhance participant engagement through realistic scenarios, improving the effectiveness of investor education by making it interactive and relatable [13]. - The campaign achieved significant outreach, with a total of 8,639 interactions across various media platforms, and over 200 interactions on Xiaohongshu, indicating a successful promotional effort [19]. - The company emphasized the importance of transitioning investor education from passive reception to active participation, aiming to deepen knowledge and enhance capabilities [22]. Group 3: Future Outlook - The company plans to build on previous experiences and tailor future activities to meet investor needs, utilizing diverse media formats to improve outreach and effectiveness [22]. - Continuous efforts will be made to promote fraud prevention and rational investment knowledge, guiding investors in making informed financial decisions [22].

Core Viewpoint - The Industrial and Commercial Bank of China (ICBC) Shenzhen Branch is actively implementing the "Financial for the People" initiative, focusing on enhancing financial literacy and protecting consumer rights through innovative educational activities that integrate traditional culture with financial knowledge [2][4][6]. Group 1: Financial Education Initiatives - ICBC Shenzhen Branch has broken away from traditional financial education models by incorporating Chinese traditional culture into consumer rights protection knowledge, using artistic expressions to engage the public [4][6]. - The bank organized a unique financial education event in collaboration with local organizations, targeting key demographics such as women and children, to promote financial rights and enhance community engagement [4][6][8]. Group 2: Community Engagement and Activities - The bank launched a series of community-based financial education activities, including interactive games and workshops, to effectively reach residents and raise awareness about illegal financial activities [8][10]. - A special financial education lecture was held, covering topics such as consumer rights, fraud prevention, and financial support policies, with participation from law enforcement to educate the public on recognizing and avoiding scams [6][10]. Group 3: Future Plans and Innovations - ICBC Shenzhen Branch plans to continue innovating its financial education approach, aiming for broader outreach through public transport channels and community events, thereby enhancing financial literacy among key groups [10][11]. - The bank is committed to fostering a safer financial environment by increasing awareness and understanding of financial risks among consumers, ultimately improving their sense of security and well-being [10].

Core Viewpoint - The rapid development of financial technology has improved the convenience of financial activities, but it has also led to an increase in telecom fraud and financial scams, posing serious threats to the financial security and legal rights of the public [1][3] Group 1: Anti-Fraud and Integrity Culture Promotion - The promotional campaign focuses on anti-fraud education and the establishment of an integrity culture, targeting specific groups such as the elderly and youth [3][4] - The campaign includes in-depth analysis of typical telecom fraud cases, highlighting their characteristics and dangers, and aims to enhance public awareness of personal information protection and illegal cross-border investment risks [3][4] Group 2: Multi-Channel Outreach - The promotional activities are divided into four parts: in-branch promotion, merchant outreach, campus education, and online awareness, ensuring comprehensive coverage across different demographics [4] - In-branch promotions involve setting up dedicated areas and case explanations to educate customers about anti-fraud measures and integrity culture [4] - Merchant outreach includes visits to small businesses to raise awareness about fraud prevention, particularly regarding illegal cross-border investments and false financial advertisements [4] Group 3: Impact and Future Directions - The campaign has successfully increased public awareness of financial security and risk prevention, leading to a greater recognition of integrity culture [6] - Public understanding of the dangers of telecom fraud and illegal activities has significantly improved, particularly regarding illegal cross-border investments and campus loans [6] - The company plans to continue enhancing consumer rights protection and deepening anti-fraud and integrity culture initiatives to contribute to a safer financial environment [6]

Core Viewpoint - The financial education campaign by Guangfa Bank aims to enhance community awareness of financial security and anti-money laundering measures, emphasizing the importance of protecting personal information to contribute to national financial safety [1][3][5] Group 1: Financial Education Campaign - Guangfa Bank's Weifang Weicheng branch launched a series of financial education activities under the slogan "Protecting Financial Rights and Supporting a Better Life" [1][3] - The campaign focuses on anti-money laundering and financial risk prevention, targeting residents of various age groups to disseminate financial safety knowledge [3][5] Group 2: Community Engagement - Bank staff engaged with residents in multiple neighborhoods, explaining anti-money laundering laws and the interconnectedness of money laundering with other crimes such as corruption and terrorism [3] - Real-life examples, including "money laundering platforms," "virtual currency laundering," and "telecom fraud," were used to illustrate risks and criminal methods [3] Group 3: Impact and Future Plans - The campaign successfully raised community awareness of money laundering risks and improved residents' ability to identify such threats [5] - Guangfa Bank plans to continue and diversify its financial education initiatives to provide ongoing financial knowledge to the community, reinforcing the safety of residents' livelihoods [5]