低价高量模式
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春秋航空赚钱的秘密:天上没有免费的午餐
3 6 Ke· 2025-10-14 00:16
这个十一,坐飞机的和不坐飞机的都沉默了。 作为2025年最后一个假期、也是全年最长节假日,长达八天的"超级黄金周"极大的激发了旅行需求。但在选择哪一种出行方式上,却让人犯了难。 2023年和2024年国庆,机票价格大跳水,"没出发就已亏了数千元"让不少旅客心有余悸。但今年,机票价格却"涨疯了"。 根据航班管家数据,截至9月28日,2025年国庆假期预售机票价格,即裸票价为804元,同比2024年736元上涨9.2%。 | 截至9月28日均价 | 指标 | | | VS同周期 | | | --- | --- | --- | --- | --- | --- | | 2019年 | 裸票价 817 | 2024年 736 | 2025年 804 | 25VS24 9.2% | 25VS19 -1.6% 数据来源: 航班管家DAST | | 2025年国庆假期预售机票价格监测及同比 | | | | | | 现实是,今年国庆黄金周国内机票尽管出现上涨,但远没有到盈亏平衡点,民航业仍困在了以价换量、旺丁不旺财的收益困境。 不过,在这之中也有一个例外——春秋航空(601021.SH),这家以"低票价、高效率"著称的廉航,却 ...
29元一晚的“县城招待所”巨头,如今估值570亿
3 6 Ke· 2025-09-17 00:29
Core Viewpoint - OYO, the Indian hotel chain known as the "king of budget hotels," is preparing for an IPO with a target valuation of $8 billion (approximately 57.2 billion RMB) scheduled for November 2023, following a challenging period in the Chinese market where it faced significant losses and operational issues [1][20]. Group 1: Company Background and Expansion - OYO rapidly expanded in China, covering over 300 cities and partnering with more than 10,000 hotels within 20 months, significantly outpacing competitors like Home Inn and 7 Days Inn [1][19]. - At its peak in 2019, OYO had approximately 1.2 million hotel rooms globally, making it the second-largest hotel chain after Marriott [2][19]. - The company initially focused on low-cost, budget accommodations, leveraging a light-asset model that primarily generated revenue through commission from franchise hotels [7][9]. Group 2: Challenges and Setbacks - OYO faced criticism for its rapid expansion strategy, which relied heavily on franchise agreements with minimal quality control, leading to a proliferation of low-quality hotels [10][12]. - By 2020, OYO's aggressive growth resulted in significant financial losses, with monthly expenditures reaching approximately 150 million RMB while generating only 13 million RMB in commission income [12][15]. - The company experienced a drastic reduction in its Chinese operations, with the number of hotels plummeting from over 10,000 to just over 1,000 due to management issues and market exit [19][20]. Group 3: Financial Recovery and Future Plans - OYO has reported a turnaround in its financial performance, achieving its first quarterly profit in Q2 of the 2024 fiscal year, with a net profit of over 13.6 million RMB [20][24]. - The company aims to expand its presence in core growth markets, including India, Indonesia, Europe, and Malaysia, while also exploring opportunities in the U.S. and China [20][24]. - OYO's recent acquisition of Motel 6 for $525 million marks its largest acquisition to date, indicating a strategic shift towards enhancing its portfolio and market presence [23][24]. Group 4: Market Trends and Competitive Landscape - The domestic low-tier market is growing at a rate 150% faster than high-tier markets, presenting significant opportunities for budget hotel chains like OYO [20][28]. - OYO's low-price strategy aligns with current consumer trends, where price-sensitive consumers are increasingly seeking value, creating a fertile ground for budget offerings [28][30]. - The company's approach of attracting a large user base through low prices and achieving profitability through scale and cost control is becoming increasingly relevant in today's economic climate [29][30].
春秋航空、蜜雪冰城、拼多多……为何越低价越赚钱?
3 6 Ke· 2025-09-15 04:49
Core Viewpoint - Spring Airlines has emerged as the most profitable airline in China for the first half of 2025, despite a decline in net profit, while major airlines like Air China, China Eastern, and China Southern continue to report significant losses [1][2]. Financial Performance - In the first half of 2025, Spring Airlines reported revenue of 10.304 billion yuan, a year-on-year increase of 4.35%, and a net profit of 1.169 billion yuan, a decrease of 14.11% [1]. - Air China, China Eastern, and China Southern reported losses of 1.806 billion yuan, 1.431 billion yuan, and 1.533 billion yuan respectively, with Air China and China Southern experiencing losses for three consecutive quarters and China Eastern for 22 consecutive quarters [1]. Market Reaction - Despite being the most profitable airline, Spring Airlines' stock price fell after the earnings report, declining from 56.83 yuan at the beginning of the year to 53.32 yuan by September 10, 2025, a drop of 6.2% [1]. - In contrast, Air China's stock price increased by 2% following its earnings report, while China Southern also saw a slight rise [1]. Cost Structure and Strategy - Spring Airlines employs a low-cost model, focusing solely on economy class, which allows for a higher seat capacity compared to competitors that offer multiple classes [6][8]. - The airline's cost control is evident, with sales and management expenses significantly lower than those of major competitors, at 1.248 billion yuan and 1.485 billion yuan for the first half of 2025 [7][6]. - Spring Airlines has a high passenger load factor of 90.6% in Q1 2025, compared to 78.5%, 79.1%, and 80.3% for Air China, China Eastern, and China Southern respectively [3]. Pricing Strategy - The airline's pricing strategy includes extremely low ticket prices, with fares as low as 9 yuan, which has contributed to its high load factor [3]. - Spring Airlines has reduced ticket prices by 5%, the lowest among major airlines, while competitors saw declines of 9%, 11%, and 8% [3]. Ancillary Revenue - Spring Airlines generates additional revenue through ancillary services, such as charging for meals and baggage, which has become a significant part of its income [24]. - In 2024, ancillary services contributed 1.03 billion yuan to Spring Airlines' revenue, marking a 14.4% increase year-on-year [24]. Competitive Positioning - The airline's unique operational strategies, such as high proportions of red-eye flights and direct sales channels, have allowed it to maintain a competitive edge in a challenging market [8][24]. - Spring Airlines' business model aligns with current consumer trends, focusing on cost-effectiveness and catering to price-sensitive customers [21][25].