在西安，占据一线河景的地块，已经成为豪宅重点分布区域。 已经交付的自然界河山、源邸壹号，今年热销盘招商西安玺，在售的源邸滨湖，待亮相的河山锦绣府……都是如此。 从这块地的位置来看，最大的优势就是占据一线河景，仅凭这一点直接奠定了这块土地的价值。 而从地块本身的各项指标来看，容积率1.8，是主城区稀缺的低容地块，远远低于市场上大多数在售项目。 当然，这类容积率比较低的地块，建筑密度一般要高于常规项目（常规项目建筑密度为20%），绿地率则要小于常规项目（常规项目绿地率为35%）。 今年2月底，华润置地拿下灞河西岸82.363亩地块，成为2025年西安土地市场首宗"万元地"。 随后，该地块的项目案名定为华润玺宸上院。 如今，距离华润置地摘地6个多月，这一全新的项目迎来了规划公示，打造出了西安主城稀缺的叠拼产品！ 01 占据一线河景的叠拼来了 我们先来关注一下华润玺宸上院这块地的基本信息。 这块地是华润置地在今年2月28日以底价摘得的，地块的位置在招商西安序东侧，土地面积82.363亩（住宅80.386亩、商服1.977亩），容积率不大于1.8， 建筑密度不大于28%，绿地率不小于30%，地上计容建面98835平方米 ...

Core Insights - Shenzhen is reducing the floor area ratio (FAR) for newly auctioned land, with the latest plot's FAR dropping to 2.5, aiming to enhance residential quality through measures like height limits and reduced common area [1] - The recent auction of a residential plot in Longhua District attracted 8 developers, with Shenzhen Lianyu Real Estate Development Co., Ltd. winning the bid at 1.212 billion yuan, reflecting a premium of 46.6% [1] - The new national standard for residential projects, effective May 1, mandates a maximum FAR of 3.1, marking a shift in land use policy in Shenzhen [1][2] Group 1 - The Shenzhen government is shifting from price control measures to encouraging better housing standards to stimulate consumer demand amid inventory pressures [2] - The 2024 version of the Shenzhen Building Design Rules aims to reduce residential common area, effectively increasing usable space for residents [2] - Recent adjustments in land planning have favored residential space over commercial, enhancing the attractiveness of new developments [2] Group 2 - Low FAR plots are becoming mainstream, with upcoming land sales featuring FARs of 2.8 or lower, indicating a trend towards lower-density housing [3] - Changes in FAR for previously halted plots, such as the Bao'an Central District, reflect a broader strategy to transition from high-density commercial to residential uses [3] - Historically, Shenzhen's high FARs led to taller buildings and lower usable space, but the current trend towards lower FARs is expected to improve living conditions and developer flexibility [3]

Core Viewpoint - The recent acquisition of a land parcel in Zengcheng by Zengcheng Investment is seen as a promising opportunity for buyers looking for retirement options, given its strategic location and surrounding amenities [1][3]. Group 1: Land Acquisition Details - Zengcheng Investment successfully acquired a land parcel near the Zengcheng government, with a total construction area of approximately 73,000 square meters and a total transaction price of 625 million yuan, translating to a floor price of 8,552 yuan per square meter [1][3]. - The project is expected to feature villa or stacked villa products, with a maximum building height of 54 meters and a low plot ratio of 1.02, indicating a focus on low-density residential development [3][4]. Group 2: Location and Amenities - The project is located approximately 700 meters from the Zengcheng government, benefiting from high-quality educational institutions, such as Zengcheng No. 1 Middle School and Tian'en Bilingual School, within a 2-kilometer radius [3]. - Nearby transportation includes the Zengcheng Plaza station on Metro Line 21, enhancing accessibility to the city [3]. - The area boasts significant commercial facilities, including a Wanda Plaza near the Zengcheng Plaza metro station, and is surrounded by multiple residential communities with small to medium-sized commercial offerings [3][4]. Group 3: Ecological and Recreational Resources - The land parcel is adjacent to the 7,000-acre Lihu Park and is backed by the Zengjiang River and its riverside avenue, providing excellent ecological resources and recreational opportunities [3][4]. - A planned green park of approximately 75,170 square meters will further enhance the living environment, making it appealing for potential residents [4]. Group 4: Market Comparisons - The project’s pricing strategy can be benchmarked against nearby developments, such as Poly One Mansion and Jin Feng Huang Ting, with the former's average price for apartments ranging from 10,000 to 15,000 yuan per square meter and villa prices between 24,000 to 27,000 yuan per square meter [8][10]. - The Jin Feng Huang Ting offers slightly lower pricing for villas, averaging around 16,000 yuan per square meter, indicating competitive market positioning for the new development [10].

Group 1 - Increasing number of cities are launching low-density residential land or actively reducing plot ratios, stimulating developers' enthusiasm for land acquisition [1][2] - Shenzhen's Baoan District has adjusted the planning scheme for two plots, significantly lowering the floor area ratio from 5.7 to 3.7, with residential land area making up nearly 90% of the total plot area [1] - The average premium rate for residential land in first and second-tier cities has increased, with significant land auction activity observed in cities like Hangzhou and Chengdu [2] Group 2 - The housing market in first-tier and core second-tier cities has shown signs of stabilization since the fourth quarter of last year, with improved market sentiment and increased developer confidence [3] - Local governments are responding to market demand by releasing high-quality plots in prime locations, further encouraging developers to participate in land auctions [3] - In the first four months of this year, the total land acquisition amount for key real estate companies increased by 26.6% year-on-year, amounting to approximately 360.8 billion [2]

"从今年开始，新房更热衷于把低容积率、高赠送当成卖点。"深圳一家民营房企的营销策划负责人告诉 记者，"低容积率就是要鼓励我们开发品质化的产品。" 最近，越来越多的城市推出低容积率的住宅用地，而核心地段、低容积率的好地块也在一定程度上刺激 房企拿地的热情。 购房者：不太会考虑"摩天住宅楼" 此前，郑州市自然资源和规划局发布《郑州市城市规划管理技术规定》，提出新建住宅用地建筑高度应 小于80米，容积率不超过2.5，进一步限制"高容积率、高强度"的开发模式，为郑州市民营造更为舒 适、宜居、生态的居住环境。 有购房者对记者表示，在价格没有明显优势之下，自己不太会考虑这些"摩天住宅楼"。 而在土地市场上，越来越多的低容积率土地被推出。5月13日，深圳市规划和自然资源局发布3宗拟出让 居住用地项目清单。涉及地块分别位于龙华区、光明区，3宗宅地合计约6.77公顷，清单内地块将于 2025年5月13日至2025年8月13日期间发布出让公告，其中最低容积率为2.8。 同样是在13日，杭州土拍推出3宗涉宅地块，总建筑面积31.47万平方米，共揽金约25.73亿元。其中，东 部湾新城单元地块由建发和东部湾新城建设联合体摘得，容积率 ...