Core Viewpoint - The real estate market in Xi'an is undergoing a significant restructuring, characterized by a stark contrast between the struggling affordable housing sector and the thriving luxury property market, indicating a shift from scale expansion to quality competition among developers [1][2][7]. Market Performance - In the first eight months of 2025, the total sales amount of real estate in Xi'an decreased by approximately 18%, with the top 30 developers achieving sales of 711.20 billion yuan [2][8]. - The average price of luxury residential properties in the Xi'an International Port area has stabilized above 30,000 yuan per square meter, with some units reaching prices as high as 60,000 yuan per square meter [3][5][7]. Promotional Strategies - Developers are employing various promotional strategies to boost sales, including offering shopping vouchers worth up to 250,000 yuan for home purchases, as seen in the case of Longhu Jiangchenfu [1][2]. - Other promotional tactics include direct discounts, free cars, and waiving property management fees [2][12]. Land Market Dynamics - The land market in Xi'an has shown resilience, with a total transaction value of 26.6 billion yuan in the first half of 2025, ranking sixth nationally, and a year-on-year increase in land prices by 22.57% [8][9]. - The bidding landscape has shifted, with local developers increasingly acquiring land in core areas, while external firms have become less dominant [10][11]. Policy Measures - The Xi'an government has implemented a series of policies aimed at stimulating the real estate market, including adjustments to housing fund policies and easing land payment terms for developers [12][13]. - These measures are designed to enhance liquidity for developers and improve the efficiency of land development, while also addressing the needs of both supply and demand sides [15][17]. Market Segmentation - The market is experiencing a pronounced segmentation, with high-end projects in prime locations performing well, while affordable housing in suburban areas is facing significant price corrections [7][8]. - The focus of developers is shifting towards high-quality projects in desirable locations, reflecting a broader trend of prioritizing product quality over sheer scale [11][12].

Core Viewpoint - The real estate market in Xi'an is undergoing a significant restructuring, characterized by a stark contrast between the struggling affordable housing sector and the thriving luxury market, reflecting a shift from scale expansion to quality competition [1][2][6]. Group 1: Market Performance - In the first eight months of 2025, the total sales amount of real estate in Xi'an decreased by approximately 18%, with the top 30 real estate companies achieving sales of 711.20 billion yuan [2][6]. - The average monthly visitor count at sales offices was 476, resulting in only 24 transactions in August, indicating a cooling market [2]. - The average price of improved residential properties in the Chanba International Port area has stabilized above 30,000 yuan/m², with some products reaching 60,000 yuan/m² [1][4]. Group 2: Market Segmentation - The market is experiencing a clear divide, with first-time buyers remaining cautious while high-end projects continue to sell well due to their scarcity [1][3]. - The affordable housing market is facing deep adjustments, with some projects reverting to prices seen eight years ago, such as 8,500 yuan/m² in the Weiyang Lake area [6]. - The luxury segment, particularly in the Olympic Sports and Qujiang areas, is performing robustly, largely unaffected by market fluctuations [4][6]. Group 3: Land Market Dynamics - Xi'an's land market has shown a structural recovery, with residential land transactions totaling 26.6 billion yuan, ranking sixth nationally, and floor prices increasing by 22.57% year-on-year [7][8]. - The land acquisition landscape is shifting, with local enterprises increasingly securing land in core areas, while outer regions face challenges such as unsold land [8][9]. - The financing environment for real estate companies is improving, with bond financing costs decreasing, which is crucial for land acquisition decisions [8][9]. Group 4: Policy Measures - The Xi'an government has implemented a series of policies aimed at stimulating the real estate market, including adjustments to public housing fund policies and easing land payment terms [10][11]. - New measures allow for the extraction of public housing funds for down payments and extend the payment period for land transfer fees, enhancing liquidity for developers [11][12]. - The focus on improving the quality of housing and enhancing market trust through regulatory measures is expected to support market recovery [12].

Group 1 - Xi'an's new property launches are accelerating as developers aim to boost performance for the second half of the year [1][2] - Greentown China made a significant impact by announcing four new projects at the "Flourishing Era of Xi'an" event, signaling confidence in the current sluggish market [1][2] - The four projects announced include Greentown·Run Baihe, Greentown·Gui Guan Dongfang, Greentown·Lvtin Fangfei, and Greentown·Chang'an Yuhua, each targeting different market segments [2][4] Group 2 - Greentown·Lvtin Fangfei is set to launch at the end of September, featuring units ranging from 89 to 139 square meters with a 40% gift rate, emphasizing spacious interior designs [4][6] - Greentown·Run Baihe, the first Baihe series project in Xi'an, will offer units from 125 to 195 square meters, with a focus on high-quality urban locations [8][9] - Greentown·Gui Guan Dongfang, positioned as a premium urban project, is expected to enter the market by the end of the year, targeting high-end buyers [12][15] Group 3 - Greentown·Chang'an Yuhua aims to surpass existing high-end offerings in the area, with a focus on large units and high-end improvements, expected to launch by the end of the year [17][19] - Other developers like China Resources, Longfor, and China Overseas are also launching new projects in Xi'an, indicating a competitive market landscape [19] - The upcoming months are anticipated to be significant for Xi'an's real estate market, with multiple new projects set to enter [19]

Core Viewpoint - The article highlights the emerging luxury residential market in Xi'an, particularly focusing on the newly acquired land by China Resources Land, which is set to develop a unique project named Huaren Xicheng Shangyuan, featuring scarce river-view and low-density housing options [1][4][6]. Group 1: Project Details - China Resources Land acquired an 82.363-acre plot on the west bank of the Ba River at a floor price of 11,911.27 yuan per square meter, marking it as the first "ten-thousand yuan land" in Xi'an's 2025 land market [2][4][8]. - The project will include 4 large flat buildings and 14 stacked villas, with a total construction area of 146,800 square meters, and a maximum building density of 28% [4][8][11]. - The project is designed to maximize river views and privacy, featuring a unique architectural layout that deviates from traditional orientations [11][12]. Group 2: Market Context - The availability of river-view residential plots in Xi'an is diminishing, with few projects currently on the market that offer direct river views [12][13]. - Upcoming projects like Wenchang Linjiang Yue and He Shan Jin Xiu Fu are noted for their river views, although their market entry dates remain uncertain [13][14]. - There are three additional river-view plots totaling approximately 116 acres near Huaren Xicheng Shangyuan, which are expected to attract significant interest from developers [14][15]. Group 3: Low-Density Land Opportunities - Low-density plots (with a floor area ratio below 2.0) are primarily located outside the main urban area, with a notable example being a 65-acre plot acquired by China Railway Real Estate with a floor area ratio of 1.7 [15][18]. - The article identifies three key areas for potential low-density development: the Du Ling area east of Yanxiang Road, the Kunming Lake area in Fengdong, and the Weibei area in Qinhan, all of which face strict development restrictions [18].